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Universal Remote

Fail

Prices span $8.32–$12.55, mostly outside the sweet spot, so Universal Remote is a Fail.

Flapen Score
43
43 / 100
Ranks 4,131 of 8,347 Electronics niches · on the category median
Market size
$3.4M/yr4.0M searches / yr
90-day growth
-6.5%search demand this quarter
Competition
85%top-5 click share · 7 brands · 15 sellers

Flapen Score

Universal Remote against its category

The dotted line is the Electronics average. Past it, Universal Remote is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Universal Remote market on Amazon at a glance

Shoppers on Amazon United States searched for Universal Remote 4.0M times last year and spent an estimated $3.4M. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
8.5%
Market size, estimated
$3.4Ma year
Peak month
December1.5× the quietest month
Top search term
universal remote control1.5M searches a year

02 · Price

A sale here is worth $9.96.

Listings sell for $9.96 on average, from $8.32 to $12.55. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 40,000 to 50,000 of them. At $9.96 that is $398K to $498K a year per listing.

Average price
$9.96under the $15 to $100 sweet spot
Price range
$8.32–$12.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
40,000–50,000
Revenue per listing a year
$398K–$498K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Remote Controls. It carries 35,562 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#162in Remote Controls
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
35,562per listing
Listings tracked
9

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Universal Remote products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

15

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • Brand 146%
  • Brand 220%
  • Brand 313%
  • Brand 411%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Universal Remote search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Universal Remote search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • universal remote control1.5M/yr
  • universal remote588K/yr
  • remote340K/yr
  • universal tv remote292K/yr
  • tv remote273K/yr
  • remote control288K/yr
  • tv remote control universal170K/yr
  • remote controls121K/yr
  • control universal para tv78K/yr
  • universal tv remote control52K/yr

Reviews and returns

What reviews say buyers love and hate about Universal Remote

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Remote Control”
17%of negative reviews mention “Functionality-Overall”
2.6%of orders come back
“Not functioning properly”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Universal Remote questions

Answered from the same tracked data.