Is universal power strip profitable to sell on Amazon United States?

The niche generates $46K/yr across 36 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Skip it (49/100).

How competitive is the universal power strip niche?

25 brands and 42 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in universal power strip?

Top complaints mined from reviews: Durability, Functionality-Overall, Socket/Port/Plug. The return rate is 2.4%.

When does demand for universal power strip peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the universal power strip niche?

Listings span $9.88–$33.03; the average listing price is $20.46 (sweet spot $15–$100). The average incumbent carries 1,500 reviews — the moat a new listing must climb.

universal power strip

Skip it

A small market ($46K/yr) — this niche doesn't clear our bar today.

Avg price

Great$20.46

avg listing price — sweet spot $15–$100

Price range

Great$9.88–$33.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,499.5

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+16.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$46K

$46K/yr · 53K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, universal power strip is a $46K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

universal power strip market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $51K–$61K; units × avg price
Conversion rate: 4.2%
Avg BSR: #461
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 4.5%
Avg brand age: 46 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

51%

Top 20: 85%

Open market

31%

olcorife15%
Jumpso14%
kakyanill13%
kakahigh12%
meta-ant11%
Unidapt5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top universal power strip search terms

european power strip12K/yr +16.3%5.0% conv.
european extension cord12K/yr +13.3%3.9% conv.
international power strip11K/yr +22.7%3.8% conv.
uk power strip6K/yr +30.2%2.2% conv.
eu power strip4K/yr +16.3%4.0% conv.
european surge protector4K/yr +9.0%3.0% conv.
international travel power strip4K/yr -3.4%4.0% conv.
european extension cord 220v1K/yr +19.8%2.5% conv.

All search terms

Top universal power strip products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

European Travel Plug Adapter Olcorife Universal Travel Adapter for EU UK US AUS 6 Outlets 3 USB Ports with 5ft Extension Cord International Power Adapter for US to Europe UK AUS

olcorife$16.424.6★623 rev

Kakyanill European Travel Plug Adapter EU/UK/US Travel Plug Adapter Power Strip 6 AC Outlets 4 USB Ports (2 USB C) 3ft Wrapped Around Extension Cord Universal Travel Adapter

kakyanill$17.504.7★743 rev

European Travel Plug Adapter with USB C Multi Country Outlet Adapter with 3 AC Outlets and 4 USB Ports Type C Plug Adapter for US to Most of Europe Iceland Spain Italy France Germany etc

kakahigh$14.934.6★1,106 rev

European Travel Plug Adapter US to European Plug Adapter with 3 American Outlets & 4 USB 3ft European Power Cord International Travel Power Strip Type C for Europe EU Germany France Travel White

meta-ant$20.414.7★820 rev

Universal Power Adapter Jumpso 3000w Power Strip with 4 USB Ports (1 USB C) 6ft Extension Cord with International Outlets 110-240v European Travel Plug Adapter for Home Office Travel Black

Jumpso$23.694.6★654 rev

Newest

by launch date

Heyportrip Universal Travel Adapter European Travel Plug Adapter with 2 USB-C(PD30W) & 1 USB-A Ports International Power Adapter with 70in Power Cord for USA EU UK AUS

Heyportrip$25.8631 rev

2mo ago

European Travel Plug Adapter European Power Strip with 4 AC Outlets 1 USB C and 2 USB Ports Europe to US Plug Adapter Type C for EU Germany France Spain Italy Travel (3ft)

CARZONJX$12.6220 rev

7mo ago

XYZCREAT Power Strip with 6 Universal Outlets 4 USB 2 USB C Ports 3.1A Overload Protection 3000w 110-240v International Power Adapter for Home Office Travel Essentials EU Plug Black

XYZCREAT$27.17684 rev

11mo ago

Universal Travel Adapter Kakyanill European Travel Plug Adapter EU/UK/AU/Plug Adapter 4 AC Outlets 6 USB Ports (3 USB C) 5ft Flat Extension Cord Compact for Travel

kakyanill$15.6343 rev

1y ago

European Travel Plug Adapter with USB C Multi Country Outlet Adapter with 3 AC Outlets and 4 USB Ports Type C Plug Adapter for US to Most of Europe Iceland Spain Italy France Germany etc

kakahigh$14.931,106 rev

1y ago

What buyers say about universal power strip

What buyers praise and complain about, mined from review topics.

What buyers love

Socket/Port/Plug13%

“Love the USB ports”

Quality-Overall12%

“Functional good quality”

Portability12%

“Great for Traveling”

Charging10%

“no problems charging our phones”

Advertised Vs Actual Product9%

“Exactly what we needed”

Value For Money7%

“Excellent value”

Ease Of Use5%

“the switch is easy to use”

Design-Overall4%

“Compact design”

Size-Overall4%

“All fit snugly”

Durability3%

“Great Durability”

What buyers complain about

Durability13%

“Didn't Last”

Functionality-Overall9%

“the functionality is disappointing”

Socket/Port/Plug8%

“Melted in the socket”

Charging7%

“couldnt charge my phone”

Quality-Overall6%

“Not good quality product”

Size-Overall6%

“Small”

Flammable3%

“FIRE HAZARD”

Product Condition3%

“This item is already used”

Compatibility-Overall3%

“did not work in ANY OUTLET”

Weight Heavy3%

“A little bulky”

Top return reasons

Size-Overall20%

Compatibility-Overall19%

Functionality-Overall11%

Value For Money9%

Socket/Port/Plug9%

Advertised Vs Actual Product7%

Defective Material/Parts4%

Charging4%

Weight Heavy4%