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Universal Power Strip

Fail

Shoppers spend an estimated $46K a year here, so Universal Power Strip is a Fail.

Flapen Score
49
49 / 100
Top 25% of 8,347 Electronics niches · +6 vs the category median of 43
Market size
$46K/yr53K searches / yr
90-day growth
+16.4%search demand this quarter
Competition
51%top-5 click share · 25 brands · 42 sellers

Flapen Score

Universal Power Strip against its category

The dotted line is the Electronics average. Past it, Universal Power Strip is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Universal Power Strip market on Amazon at a glance

Shoppers on Amazon United States searched for Universal Power Strip 53K times last year and spent an estimated $46K. The top 5 brands take 65% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
4.2%
Market size, estimated
$46Ka year
Peak month
August1.4× the quietest month
Top search term
european power strip12K searches a year

02 · Price

A sale here is worth $20.46.

Listings sell for $20.46 on average, from $9.88 to $33.03. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.46 that is $0 to $2K a year per listing.

Average price
$20.46inside the $15 to $100 sweet spot
Price range
$9.88–$33.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #461 within Accessories & Supplies. It carries 1,500 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#461in Accessories & Supplies
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,500per listing
Listings tracked
36

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Universal Power Strip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

42

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

51%

Top 20: 85%

Open market

31%

  • Brand 115%
  • Brand 214%
  • Brand 313%
  • Brand 412%
  • Brand 511%
  • Brand 65%

Demand

Universal Power Strip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Universal Power Strip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • european power strip12K/yr
  • european extension cord12K/yr
  • international power strip11K/yr
  • uk power strip6K/yr
  • eu power strip4K/yr
  • european surge protector4K/yr
  • international travel power strip4K/yr
  • european extension cord 220v1K/yr

Reviews and returns

What reviews say buyers love and hate about Universal Power Strip

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Socket/Port/Plug”
13%of negative reviews mention “Durability”
2.4%of orders come back
“Didn't Last”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Universal Power Strip questions

Answered from the same tracked data.