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Underwater Fishing Camera

Maybe

The average product has only 150 reviews. But buyers convert on only 1.5% of searches, so Underwater Fishing Camera is a Maybe.

Flapen Score
50
50 / 100
Top 21% of 8,347 Electronics niches · +7 vs the category median of 43
Market size
$722K/yr546K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
56%top-5 click share · 19 brands · 22 sellers

Flapen Score

Underwater Fishing Camera against its category

The dotted line is the Electronics average. Past it, Underwater Fishing Camera is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Underwater Fishing Camera market on Amazon at a glance

Shoppers on Amazon United States searched for Underwater Fishing Camera 546K times last year and spent an estimated $722K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 546K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $722K a year.

Searches, last 12 months
546K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
1.5%
Market size, estimated
$722Ka year
Peak month
December5.7× the quietest month
Top search term
fishing camera128K searches a year

02 · Price

A sale here is worth $90.04.

Listings sell for $90.04 on average, from $43.03 to $201.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $90.04 that is $9K to $23K a year per listing.

Average price
$90.04inside the $15 to $100 sweet spot
Price range
$43.03–$201.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$9K–$23K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #235 within Underwater Photography. It carries 150 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#235in Underwater Photography
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
150per listing
Listings tracked
23

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Underwater Fishing Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

22

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

30%

  • Brand 125%
  • Brand 217%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Underwater Fishing Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Underwater Fishing Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fishing camera128K/yr
  • underwater fishing camera177K/yr
  • fish camera33K/yr
  • underwater camera for fishing30K/yr
  • under water cameras for fishing32K/yr
  • fishing camera for fishing line18K/yr
  • fish camera underwater for fishing16K/yr
  • underwater fish camera12K/yr
  • camera for fishing7K/yr
  • under water fishing camera10K/yr

Reviews and returns

What reviews say buyers love and hate about Underwater Fishing Camera

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Camera Quality”
9%of negative reviews mention “Functionality-Overall”
4.4%of orders come back
“Nothing turns on”
A buyer, on “Functionality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Underwater Fishing Camera questions

Answered from the same tracked data.