Skip to content
49

under desk tray

Skip it

Soft demand (-8.1% this quarter) — this niche doesn't clear our bar today.

Market size 33Growth 21Conversion 45Competition 60Returns 50Price range 85Avg price 95Brand share 83Review moat 44Quality gap 27

Avg price

Incredible$24.07

avg listing price — sweet spot $15–$100

Price range

Great$10.22–$49.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,081.78

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$158K

$158K/yr · 182K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, under desk tray is a $158K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

under desk tray market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$144K–$193K
units × avg price
Conversion rate
3.6%
Avg BSR
#61
Page quality
0%
Prime
93%
Sponsored
96%
Out of stock
2.7%
Avg brand age
38 months
Avg seller age
192 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

24

Top-5 brand share

52%

Top 20: 99%

Top-5 click share

49%

Top 20: 92%

Open market

41%

  • Litwaro19%
  • Scandinavian Hub12%
  • VIVO8%
  • Univivi7%
  • Cinati6%
  • Mzmaxy6%

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — -8.1% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 2.3×

Top under desk tray search terms

  • under desk tray45K/yr
  • under desk basket19K/yr
  • under desk power strip holder14K/yr
  • cable rack16K/yr
  • wire tray13K/yr
  • cable management rack8K/yr
  • under desk cable management tray no drill5K/yr
  • under desk cable management trays5K/yr
  • standing desk cable management tray5K/yr
  • under-desk cable tray3K/yr
All search terms

Top under desk tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$8K10%$16K15%$24K20%$32K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about under desk tray

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation24%

“Easy to build”

Quality-Overall13%

“Excellent product”

Strength9%

“Very sturdy”

Advertised Vs Actual Product7%

“As advertised”

Value For Money6%

“Good Price”

Ease Of Cleaning6%

“Clean and Easy to use, easy to assemble”

Ease Of Use5%

“Easy to hang”

Size-Overall4%

“Good Fit”

Design-Overall3%

“Good design overall”

Storage Capacity2%

“great storage capacity”

What buyers complain about

Adhesion/Stickiness9%

“Adhesive sucks”

Size-Overall9%

“Too small”

Quality-Overall9%

“Bad quality”

Durability7%

“broke in a week”

Strength6%

“flimsy”

Assembly/Installation5%

“despite following the instructions to install”

Material Quality3%

“made of very thin material”

Ease Of Use3%

“extremely hard to remove”

Defective Material/Parts2%

“Item Arrived Damaged”

Value For Money2%

“charged me full price for it”

Top return reasons

Size-Overall59%
Compatibility-Overall6%
Advertised Vs Actual Product5%
Functionality-Overall5%
Adhesion/Stickiness4%
Defective Material/Parts3%
Assembly/Installation2%
Value For Money2%
Quality-Overall2%
Material Quality1%

Common questions

Is under desk tray profitable to sell on Amazon United States?
The niche generates $158K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (49/100).
How competitive is the under desk tray niche?
21 brands and 24 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in under desk tray?
Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 3.0%.
When does demand for under desk tray peak?
Demand peaks in Mar–Apr; the busiest month runs 2.3× the quietest.
What does it cost to enter the under desk tray niche?
Listings span $10.22–$49.46; the average listing price is $24.07 (sweet spot $15–$100). The average incumbent carries 2,082 reviews — the moat a new listing must climb.