Is ultra short throw projector profitable to sell on Amazon United States?

The niche generates $2.6M/yr across 54 tracked products. 28 of 31 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the ultra short throw projector niche?

26 brands and 130 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in ultra short throw projector?

Top complaints mined from reviews: Quality-Overall, Software/Application, Connectivity-Overall. The return rate is 6.7% — above our launch gate.

When does demand for ultra short throw projector peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the ultra short throw projector niche?

Listings span $76.04–$5937.79; the average listing price is $1251.32 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.

ultra short throw projector

Worth a look

Shows a $2.6M/yr market, but pricing outside the sweet spot ($1251.32 avg) keeps it on the watch list.

Market size

Incredible$2.6M

$2.6M/yr · 501K searches

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great357.28

avg incumbent reviews — the moat a new listing must climb

Brand share

Great60%

top-5 brand share — no brand owns this niche

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Returns

Bad6.7%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$1251.32

avg listing price — sweet spot $15–$100

Price range

Bad$76.04–$5937.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier High Returns High Price Out of Stock

According to Flapen's Amazon United States niche tracking, ultra short throw projector is a $2.6M/yr Amazon United States market (501K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

ultra short throw projector market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $2.5M–$3.1M; units × avg price
Conversion rate: 0.4%
Avg BSR: #436
Page quality: 0%
Prime: 89%
Sponsored: 87%
Out of stock: 15.5%
Avg brand age: 30 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

130

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

32%

Top 20: 69%

Open market

35%

Optoma15%
AWOL VISION13%
TOPTRO12%
Hisense11%
Epson9%
WEMAX5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top ultra short throw projector search terms

ultra short throw projector186K/yr +13.1%0.4% conv.
ust projector59K/yr +28.3%0.3% conv.
ultra short throw projector 4k52K/yr +9.6%0.2% conv.
short throw laser projector28K/yr +5.0%0.2% conv.
ust projector 4k27K/yr -18.8%0.2% conv.
toptro projector18K/yr +51.4%1.3% conv.
laser projector short throw12K/yr +59.3%0.1% conv.
laser tv17K/yr +2.8%0.0% conv.
ultra short throw projector 4k+14K/yr +3.5%0.3% conv.
epson short throw projector12K/yr +6.3%0.4% conv.

All search terms

Top ultra short throw projector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Optoma ML1080UST 1080p Photon Go Ultra Short Throw Full HD LED Triple Laser DLP Google TV Smart Projector

Optoma$811.473.8★53 rev

Smart Projector [Google TV 14.0 & Dolby & 4K Support] with WiFi and Bluetooth HDR10 Portable Mini Movie Short Throw Projector Outdoor with Built-in Apps Auto Focus Keystone for Home Bedroom Ceiling

TOPTRO$311.174.4★2,281 rev

Hisense PX3-PRO Ultra Short Throw Triple Laser Projector 4K UHD 80 150 3 000 Lumens 3000:1 Contrast Dolby Vision & Atmos IMAX Enhanced 240 High Refresh Rate Google TV Designed for Xbox

Hisense$2887.154.5★132 rev

WEMAX Nova Pro 4K Ultra Short Throw Projector 150 ALPD Laser TV with Smart Google TV 2100 ISO Lumens Dolby Audio UST Projector for Movie WiFi Bluetooth Built in Google Assistant (Black)

WEMAX$1741.374.1★392 rev

Hisense PL2 Ultra Short Throw Home Theater Laser Projector 80 150 4K UHD 2 700 Lumens 3000:1 Contrast Dolby Vision & Atmos 3D Google TV WIFI 6E

Hisense$1919.044.5★132 rev

Newest

by launch date

Smart 4K Projector [Google TV Stick Built-in & 360 Stand] with WiFi 6 Bluetooth 5.3 HDR10 30W Hi-Fi AI Auto Focus Outdoor Portable Short Throw Movie Projector for Home Theater Bedroom Ceiling

PUTRIMS$337.42262 rev

1mo ago

[ Ultra Short Throw & Built-in Apps ] Android 14 Smart Projector with WiFi and Bluetooth USB-C Powered 1080P FHD HDR10 Auto Focus/Keystone YQHS Mini Portable Projector for Bedroom/Outdoor Yellow

YQHS$88.7813 rev

3mo ago

Short Throw Projector 4K Compatible with Netflix 1200ANSI Ceiling Projector Portable for Bedroom/Outdoor Auto focus 6D Keystone Dolby Smart Home Projector with WiFi and Bluetooth 200

KOGATA$294.2940 rev

3mo ago

Epson Lifestudio Grand Plus Ultra Short Throw Laser Projector 4 000 Lumens of Color and White Brightness 4K Display Technology Sound by Bose and Built-In Google TV 3-Chip 3LCD Technology Black

Epson$3098.9916 rev

4mo ago

Smart Projector [Google TV 14.0 & Dolby & 4K Support] with WiFi and Bluetooth HDR10 Portable Mini Movie Short Throw Projector Outdoor with Built-in Apps Auto Focus Keystone for Home Bedroom Ceiling

TOPTRO$311.172,281 rev

4mo ago

What buyers say about ultra short throw projector

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Excellent build quality”

Value For Money11%

“Excellent Value for Money”

Audio Quality9%

“Good sound”

Display Resolution7%

“The picture is very clear”

Image/Picture Clarity6%

“Clear picture”

Assembly/Installation6%

“It was super easy to install”

Software/Application5%

“streaming apps run smoothly”

Brightness/Shine/Glow4%

“Quite bright”

Ease Of Use4%

“Easy to operate”

Display Brightness4%

“The brightness is incredible”

What buyers complain about

Quality-Overall6%

“This product is way too expensive to be this terrible of quality”

Software/Application5%

“Buggy software”

Connectivity-Overall5%

“could not connect”

Functionality-Overall4%

“never turn on”

Value For Money4%

“Looks expensive, too”

Audio Quality4%

“Sound quality not great”

Brightness/Shine/Glow4%

“Low brightness”

Durability3%

“I would question durability”

Advertised Vs Actual Product3%

“Bit of false advertisement”

Size-Overall3%

“It is small”

Top return reasons

Brightness/Shine/Glow15%

Advertised Vs Actual Product10%

Functionality-Overall8%

Size-Overall7%

Value For Money7%

Compatibility-Overall7%

Connectivity-Overall7%