Is tze tape 12mm 0.47 laminated white profitable to sell on Amazon United States?

The niche generates $752K/yr across 30 tracked products. 15 of 21 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (63/100).

How competitive is the tze tape 12mm 0.47 laminated white niche?

21 brands and 64 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in tze tape 12mm 0.47 laminated white?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Jamming/Clogging. The return rate is 0.7%.

When does demand for tze tape 12mm 0.47 laminated white peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the tze tape 12mm 0.47 laminated white niche?

Listings span $5.92–$40.83; the average listing price is $17.00 (sweet spot $15–$100). The average incumbent carries 3,177 reviews — the moat a new listing must climb.

tze tape 12mm 0.47 laminated white

Worth a look

Shows searches that convert (17.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible17.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Avg price

Great$17.00

avg listing price — sweet spot $15–$100

Price range

Good$5.92–$40.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Market size

Good$752K

$752K/yr · 254K searches

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,176.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, tze tape 12mm 0.47 laminated white is a $752K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan. Verdict: Worth a look — 63/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $680K–$850K; units × avg price
Launch success: 71%; 15 of 21 new (360d)
Conversion rate: 17.4%
Avg BSR: #132
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 11.1%
Avg brand age: 38 months
Avg seller age: 194 days

Competition

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

42%

Top 20: 91%

Open market

32%

Brother23%
SUBLIMAKER12%
Pristar12%
BOYEEZON8%
Nicelabels7%
Timorn6%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -0.5% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft

Brother$27.154.8★22,560 rev

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (7 Packs)

SUBLIMAKER$18.264.8★275 rev

TZe-231 Replacement for Brother Label Maker Tape 12mm 0.47 Laminated White TZe 231 TZ Tape 1/2 Compatible with Brother P-Touch Label Tape PT-D210 D220 H110 D400 D410 D610BT Black on White 6-Pack

BOYEEZON$17.284.7★866 rev

Nicelabels 12mm 0.47 White Tape Brother P-Touch TZe-231 Replacement

Nicelabels$5.924.3★175 rev

Label Maker Tape 12mm 0.47 White Replacement for Brother TZ TZe-231 Laminated Black on White Labels Refill Compatible with P Touch PT-D210 D220 H110 D200 D400 6 Pack

Timorn$15.904.5★133 rev

Newest

by launch date

Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack

GHUQ$9.9840 rev

3mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (5 Packs)

SUBLIMAKER$14.6047 rev

4mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)

SUBLIMAKER$18.2752 rev

4mo ago

4-Pack TZe TZ Tape 12mm 0.47 Laminated White Compatible for Brother TZe-231 TZe231 TZ-231 Label Tape Refills for P Touch Label Maker PT-D220 PT-D210 H110 PTH100 PTD210 D410 D400 1/2 x 26.2 ft

Pristar$15.491,873 rev

4mo ago

6-Pack TZe-231 TZ Tape 12mm 0.47 Laminated White P Touch Label Compatible for Brother P Touch Label Maker Tape for PTouch Label Maker PTD210 H110 D220 D600 D400 D410 2040 Black on White

Pristar$17.4243 rev

5mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Decent price”

Quality-Overall17%

“For the price and the quality, this is definitely a solid choice”

Size-Overall10%

“Fits beautifully”

Adhesion/Stickiness9%

“stick really well”

Advertised Vs Actual Product9%

“As described”

Ease Of Use5%

“EASY TO USE”

Print Quality5%

“The print quality is excellent with crisp”

Efficiency4%

“Works perfect in my machine”

Compatibility-Overall4%

“It was compatible”

Durability3%

“they still look brand new”

What buyers complain about

Adhesion/Stickiness15%

“Adhesion is pretty bad”

Ease Of Use12%

“they are impossible to separate”

Jamming/Clogging9%

“got all clogged up”

Functionality-Overall6%

“Not all of them worked”

Quality-Overall6%

“It definitely isn't the name brand quality”

Print Quality5%

“It didn't print properly”

Value For Money4%

“Works great, don't buy the cheap ones”

Advertised Vs Actual Product3%

“even though description said it would”

Compatibility-Overall3%

“no fit to my printer”

Durability2%

“Broke after first use”

Top return reasons

Size-Overall46%

Advertised Vs Actual Product13%

Compatibility-Overall12%

Adhesion/Stickiness6%

Functionality-Overall4%

Defective Material/Parts3%

Value For Money3%

Print Quality2%

Jamming/Clogging2%

Color2%

Common questions

Is tze tape 12mm 0.47 laminated white profitable to sell on Amazon United States?: The niche generates $752K/yr across 30 tracked products. 15 of 21 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (63/100).
How competitive is the tze tape 12mm 0.47 laminated white niche?: 21 brands and 64 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in tze tape 12mm 0.47 laminated white?: Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Jamming/Clogging. The return rate is 0.7%.
When does demand for tze tape 12mm 0.47 laminated white peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the tze tape 12mm 0.47 laminated white niche?: Listings span $5.92–$40.83; the average listing price is $17.00 (sweet spot $15–$100). The average incumbent carries 3,177 reviews — the moat a new listing must climb.

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tze tape 12mm 0.47 laminated white

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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