Is tze-2312pk profitable to sell on Amazon United States?

The niche generates $85K/yr across 25 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (46/100).

How competitive is the tze-2312pk niche?

9 brands and 83 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in tze-2312pk?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Value For Money. The return rate is 0.7%.

When does demand for tze-2312pk peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.5× the quietest.

What does it cost to enter the tze-2312pk niche?

Listings span $8.67–$142.92; the average listing price is $30.45 (sweet spot $15–$100). The average incumbent carries 4,697 reviews — the moat a new listing must climb.

tze-2312pk

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.45

avg listing price — sweet spot $15–$100

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$8.67–$142.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.4%

90-day search growth — must beat 0% to launch

Review moat

Bad4,696.72

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$85K

$85K/yr · 26K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tze-2312pk is a $85K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

tze-2312pk market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $122K–$152K; units × avg price
Conversion rate: 10.7%
Avg BSR: #314
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 10.3%
Avg brand age: 29 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

Brother76%
GHUQ6%
Unismar5%
BEYONDTEK4%
greencycle3%
SUBLIMAKER3%
Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -0.4% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Open Trend

Top tze-2312pk search terms

tze-2312pk18K/yr +2.2%7.0% conv.
tze2312pk5K/yr -10.3%15.1% conv.
tze-2312pk black print on white tape 1/22K/yr -1.3%23.3% conv.

All search terms

Top tze-2312pk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brother Genuine P-Touch TZe-231 2 Pack Tape (TZE2312PK) (0.47) x 26.2 ft. (8m) Laminated P-Touch Tape Black on White (Pack of 2)

Brother$25.434.8★22,560 rev

Brother TZe Tape Black on White for PT200 1/2 26 2 Pack TZE2312PK

Brother$28.154.9★20 rev

Brother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft

Brother$27.154.8★22,560 rev

Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack

GHUQ$9.984.8★40 rev

Brother P-Touch TZE2312PK Tze Standard Adhesive 0.47 in. x 26.2 ft. Laminated Labeling Tapes - Black On White (2/Pack)

Brother$27.425.0★4 rev

Newest

by launch date

TZe-2312PK TZe231 Label Tape Compatible for Brother Label Maker Tape TZ Tape 12mm 0.47 White 1/2 Inch Work for P Touch PTD220 PT-D200 PT-D210 PTH100 PT-D400 PTD600 Label Maker Black on White

Matoburr$9.8039 rev

1mo ago

TZe-2312pk Laminated Label Tape 12mm 0.47 Black Ink on White Tape TZ231 TZe-231 Compatible with Brother P-Touch Label Tape PT-D210 D220 H110 D200 D400 Label Maker for Home Office Cable Labeling

GLAMCODE$8.6710 rev

2mo ago

Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack

GHUQ$9.9840 rev

3mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)

SUBLIMAKER$18.2752 rev

4mo ago

GREENCYCLE TZe2312PK Label Maker Tape TZe-231 12mm 0.47 Laminated White Compatible for Brother P Touch TZ-231 TZe TZ 1/2 inch Black on White Label Tape for PT-D200 D210 H110

greencycle$9.591,057 rev

5mo ago

What buyers say about tze-2312pk

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“High Quality, Arrives Quickly”

Value For Money20%

“Good value for the money”

Adhesion/Stickiness9%

“Adhesion is strong”

Size-Overall9%

“Fits fine”

Advertised Vs Actual Product7%

“Exactly as described”

Durability5%

“Strong and Durable”

Ease Of Use5%

“Easy to use”

Compatibility-Overall5%

“Perfectly compatible”

Print Quality4%

“print quality is perfect”

Efficiency4%

“Works perfect in my machine”

What buyers complain about

Adhesion/Stickiness11%

“Adhesion is pretty bad”

Ease Of Use8%

“they are harder to peel”

Value For Money7%

“Works great, don't buy the cheap ones”

Print Quality7%

“kept coming apart and not printing”

Compatibility-Overall5%

“no fit to my printer”

Jamming/Clogging4%

“The tape in the cartridges tends to either jam up in the label maker”

Functionality-Overall4%

“Works as it should. One of the tape cartridges failed.”

Thickness4%

“The tape itself feels just a tiny bit thicker than my old cassette”

Advertised Vs Actual Product3%

“Description says it was comparable which is not correct”

Size-Overall3%

“Cartridge didnt fit in my label maker”

Top return reasons

Size-Overall46%

Advertised Vs Actual Product14%

Compatibility-Overall10%

Adhesion/Stickiness5%

Value For Money4%

Color4%