Tze-2312pk
FailThe top 5 brands take 94% of clicks, so Tze-2312pk is a Fail.
- Flapen Score
- 46 / 100Top 37% of 8,347 Electronics niches · +3 vs the category median of 4346
- Market size
- $85K/yr26K searches / yr
- 90-day growth
- -0.4%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 83 sellers
Flapen Score
Tze-2312pk against its category
The dotted line is the Electronics average. Past it, Tze-2312pk is stronger. Inside it, weaker.
Market
The Tze-2312pk market on Amazon at a glance
Shoppers on Amazon United States searched for Tze-2312pk 26K times last year and spent an estimated $85K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -0.4%
- Conversion, latest week
- 10.7%
- Market size, estimated
- $85Ka year
- Peak month
- January5.5× the quietest month
- Top search term
- tze-2312pk18K searches a year
02 · Price
A sale here is worth $30.45.
Listings sell for $30.45 on average, from $8.67 to $142.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $30.45 that is $8K to $15K a year per listing.
- Average price
- $30.45inside the $15 to $100 sweet spot
- Price range
- $8.67–$142.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$15K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #314 within Accessories & Supplies. It carries 4,697 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 10.3%
- Average rank
- #314in Accessories & Supplies
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 4,697per listing
- Listings tracked
- 25
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Tze-2312pk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Brother Genuine P-Touch TZe-231 2 Pack Tape (TZE2312PK) (0.47) x 26.2 ft. (8m) Laminated P-Touch Tape Black on White (Pack of 2)
- Price
- $25.43
- Rating
- 4.8/5
- Reviews
- 22,560
- Age
- 17y ago

Brother TZe Tape Black on White for PT200 1/2 26 2 Pack TZE2312PK
- Price
- $28.15
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 10y ago

Brother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft
- Price
- $27.15
- Rating
- 4.8/5
- Reviews
- 22,560
- Age
- 2y ago

Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack
- Price
- $9.98
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 3mo ago

Brother P-Touch TZE2312PK Tze Standard Adhesive 0.47 in. x 26.2 ft. Laminated Labeling Tapes - Black On White (2/Pack)
- Price
- $27.42
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4y ago
Trending
estimated 90-day click momentum
Brother Genuine P-Touch TZe-6312PK Tape (12mm) 2-Pack Laminated P-Touch Tape Black On Yellow Perfect for Indoor Or Outdoor Use Water Resistant 26.2 Ft. (8M)
- Price
- $27.29
- Rating
- 4.8/5
- Reviews
- 741
- Age
- 1y ago

TZe-2312PK TZe231 Label Tape Compatible for Brother Label Maker Tape TZ Tape 12mm 0.47 White 1/2 Inch Work for P Touch PTD220 PT-D200 PT-D210 PTH100 PT-D400 PTD600 Label Maker Black on White
- Price
- $9.80
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1mo ago

Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack
- Price
- $9.98
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 3mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)
- Price
- $18.27
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 4mo ago

TZe-2312pk Laminated Label Tape 12mm 0.47 Black Ink on White Tape TZ231 TZe-231 Compatible with Brother P-Touch Label Tape PT-D210 D220 H110 D200 D400 Label Maker for Home Office Cable Labeling
- Price
- $8.67
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 2mo ago
Newest
by launch date
TZe-2312PK TZe231 Label Tape Compatible for Brother Label Maker Tape TZ Tape 12mm 0.47 White 1/2 Inch Work for P Touch PTD220 PT-D200 PT-D210 PTH100 PT-D400 PTD600 Label Maker Black on White
- Price
- $9.80
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1mo ago

TZe-2312pk Laminated Label Tape 12mm 0.47 Black Ink on White Tape TZ231 TZe-231 Compatible with Brother P-Touch Label Tape PT-D210 D220 H110 D200 D400 Label Maker for Home Office Cable Labeling
- Price
- $8.67
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 2mo ago

Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack
- Price
- $9.98
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 3mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)
- Price
- $18.27
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 4mo ago

GREENCYCLE TZe2312PK Label Maker Tape TZe-231 12mm 0.47 Laminated White Compatible for Brother P Touch TZ-231 TZe TZ 1/2 inch Black on White Label Tape for PT-D200 D210 H110
- Price
- $9.59
- Rating
- 4.5/5
- Reviews
- 1,057
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
83
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 95%
Open market
4%
- Brother76%
- GHUQ6%
- Unismar5%
- BEYONDTEK4%
- greencycle3%
- SUBLIMAKER3%
- Open — no brand owns it (3 brands, 4%)
Demand
Tze-2312pk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Tze-2312pk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tze-2312pk18K/yr
- tze2312pk5K/yr
- tze-2312pk black print on white tape 1/22K/yr
Reviews and returns
What reviews say buyers love and hate about Tze-2312pk
We read the reviews and the return reasons for every product selling here.
“Adhesion is pretty bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tze-2312pk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









