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39

tv tuner

Skip it

High returns (11.2%) — this niche doesn't clear our bar today.

Market size 9Growth 28Conversion 6Competition 68Returns 3Price range 25Avg price 84Brand share 36Review moat 63Quality gap 98

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Avg price

Great$75.84

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Good968.32

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Price range

Okay$24.04–$333.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$35K

$35K/yr · 103K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.2%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, tv tuner is a $35K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 39/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

tv tuner market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$57K–$76K
units × avg price
Conversion rate
0.4%
Avg BSR
#300
Page quality
0%
Prime
75%
Sponsored
61%
Out of stock
8.3%
Avg brand age
44 months
Avg seller age
169 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

29

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

44%

Top 20: 92%

Open market

12%

  • MyGica37%
  • Hauppauge16%
  • SiliconDust13%
  • owerslyn10%
  • ZJBOX8%
  • Generic5%
  • Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Top tv tuner search terms

  • usb tv tuner31K/yr
  • tv tuner for pc16K/yr
  • external tv tuners16K/yr
  • tv tuner for laptop6K/yr
  • tv tuners for computers5K/yr
  • android tv tuner4K/yr
  • usb tv tuner for pc6K/yr
  • hauppauge tv tuner6K/yr
  • pc tv tuner4K/yr
  • tv tuner for mac3K/yr
All search terms

Top tv tuner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$5K20%$7K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about tv tuner

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation15%

“Easy to set up”

Signal Strength11%

“the antenna signal is strong”

Advertised Vs Actual Product9%

“As advertised”

Software/Application8%

“The app works great”

Quality-Overall8%

“Excellent product”

Value For Money7%

“Worth the price”

Connectivity-Overall4%

“It was very easy to connect”

Compatibility-Overall4%

“Compatibility”

Ease Of Use3%

“Easy to use”

Image/Picture Clarity2%

“Picture quality is good”

What buyers complain about

Software/Application16%

“My problem is with software”

Durability13%

“they always eventually break”

Functionality-Overall12%

“Did not work”

Connectivity-Overall7%

“Too difficult to keep connected”

Quality-Overall7%

“Just bad quality manufacturing”

Compatibility-Overall5%

“The compatibility is not existent”

Assembly/Installation5%

“Unable to do installation”

Instructions/User Manual/Troubleshooting4%

“The instructions are essentially little to no help”

Signal Strength3%

“The signal coming through it is not the best”

Value For Money3%

“which was getting ridiculously expensive”

Top return reasons

Compatibility-Overall27%
Functionality-Overall19%
Connectivity-Overall14%
Signal Strength7%
Software/Application6%
Advertised Vs Actual Product6%
Defective Material/Parts4%
Assembly/Installation3%
Value For Money2%
Constant Reboot Or Restart2%

Common questions

Is tv tuner profitable to sell on Amazon United States?
The niche generates $35K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (39/100).
How competitive is the tv tuner niche?
12 brands and 29 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in tv tuner?
Top complaints mined from reviews: Software/Application, Durability, Functionality-Overall. The return rate is 11.2% — above our launch gate.
When does demand for tv tuner peak?
Demand peaks in Jan–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the tv tuner niche?
Listings span $24.04–$333.89; the average listing price is $75.84 (sweet spot $15–$100). The average incumbent carries 968 reviews — the moat a new listing must climb.