Is tv antenna profitable to sell on Amazon United States?

The niche generates $11.1M/yr across 15 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the tv antenna niche?

12 brands and 29 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in tv antenna?

Top complaints mined from reviews: Signal Strength, Functionality-Overall, Quality-Overall. The return rate is 7.4% — above our launch gate.

When does demand for tv antenna peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the tv antenna niche?

Listings span $6.03–$49.31; the average listing price is $20.10 (sweet spot $15–$100). The average incumbent carries 7,441 reviews — the moat a new listing must climb.

tv antenna

Worth a look

Shows a $11.1M/yr market, but high returns (7.4%) keeps it on the watch list.

Market size

Incredible$11.1M

$11.1M/yr · 10.0M searches

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$20.10

avg listing price — sweet spot $15–$100

Price range

Great$6.03–$49.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Review moat

Bad7,440.53

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.4%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, tv antenna is a $11.1M/yr Amazon United States market (10.0M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

tv antenna market data

Units sold / yr: 500K–600K; avg 30,000–40,000/product
Revenue / yr: $10.1M–$12.1M; units × avg price
Conversion rate: 5.5%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

17%

HIDB34%
DAANT12%
ApexWaveTV11%
intelbras10%
FGOTV9%
Bwxsyws7%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×

Open Trend

Top tv antenna search terms

tv antenna2.6M/yr +8.0%3.1% conv.
tv antenna for local channels1.1M/yr +5.1%4.1% conv.
antenna for smart tv1.1M/yr +5.7%4.4% conv.
tv antenna for smart tv indoor492K/yr +9.7%3.7% conv.
antenna586K/yr -9.3%1.9% conv.
antena para tv smart254K/yr +48.4%3.4% conv.
indoor tv antenna295K/yr +1.1%2.5% conv.
outdoor tv antenna292K/yr -0.1%0.6% conv.
digital antenna for smart tv indoor345K/yr -24.0%4.6% conv.
antena para tv177K/yr +45.5%2.7% conv.

All search terms

Top tv antenna products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HIDB TV Antenna for Smart TV Indoor Digital Indoor TV Antenna for Local Channels with Strong Magnetic Base Easy Installation Long Range Reception 4K HD 1080P 10ft Cables

HIDB$19.253.9★20,467 rev

DAANT TV Antenna Indoor Long Range Supports 4K 1080p Smart TV Signal Reception with 16ft HDTV Coax Cable

DAANT$18.294.1★3,883 rev

TV Antenna for Smart TV Indoor TV Antenna for Local Channels

FGOTV$21.884.2★25,680 rev

TV Antenna 012

intelbras$23.253.7★179 rev

Digital TV Antenna for Smart TV Indoor HD Antenna for TV Indoor

ApexWaveTV$11.614.1★3,261 rev

Newest

by launch date

TV Antenna 012

intelbras$23.25179 rev

2mo ago

TV Antenna Digital Antenna for Smart TV Indoor 2026 Portable HD Antenna Support 4K 1080p for Local Channels 360 Long Range Reception with Smart Switch Amplifier Signal Booster for Old/HD TVs

KANGYUE$9.20277 rev

4mo ago

TV Antenna for Smart TV Indoor TV Antenna for Local Channels

FGOTV$21.8825,680 rev

5mo ago

TV Antenna Indoor Antenna for Smart TV for Long Range Reception and All Smart TVs HD Digital Antenna with Amplifier Signal Booster for Local Channels Supports 4K 1080p-Orange

intelbras$23.90261 rev

5mo ago

GE Portable HD TV Antenna Indoor Digital Antenna for 1080p 4K 8K VHF UHF Channels 20 Mile Range Magnetic Base Compact Travel Design for RV Camping Tailgating Black 81843

GE$10.29149 rev

1y ago

What buyers say about tv antenna

What buyers praise and complain about, mined from review topics.

What buyers love

Signal Strength31%

“Excellent Signal Strength”

Assembly/Installation18%

“Easy to hook up”

Value For Money12%

“Money well spent”

Quality-Overall8%

“Excellent product from excellent seller”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use3%

“handy”

Magnetic Strength/Adsorption3%

“I love the fact it is magnetic”

Connectivity-Overall3%

“Good connection”

Display Resolution2%

“Picture quality is great”

Size-Overall2%

“just the right size”

What buyers complain about

Signal Strength24%

“Bad signal”

Functionality-Overall24%

“DIDN'T WORK FOR ME”

Quality-Overall7%

“Quality control lacking”

Size-Overall6%

“doesn't fit”

Connectivity-Overall4%

“constantly disconnecting”

Compatibility-Overall4%

“DID NOT WORK FOR US”

Value For Money3%

“the price went up”

Range3%

“out of range”

Advertised Vs Actual Product3%

“False advertisement”

Durability2%

“Not durable”

Top return reasons

Compatibility-Overall27%

Functionality-Overall24%

Signal Strength19%

Connectivity-Overall7%

Advertised Vs Actual Product6%

Range4%

Defective Material/Parts2%