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Tv Antenna

Maybe

Shoppers spend an estimated $11.1M a year here. But an estimated 7.4% of orders come back, so Tv Antenna is a Maybe.

Flapen Score
54
54 / 100
Top 11% of 8,347 Electronics niches · +11 vs the category median of 43
Market size
$11.1M/yr10.0M searches / yr
90-day growth
-0.5%search demand this quarter
Competition
70%top-5 click share · 12 brands · 29 sellers

Flapen Score

Tv Antenna against its category

The dotted line is the Electronics average. Past it, Tv Antenna is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tv Antenna market on Amazon at a glance

Shoppers on Amazon United States searched for Tv Antenna 10.0M times last year and spent an estimated $11.1M. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 10.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.1M a year.

Searches, last 12 months
10.0M
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
5.5%
Market size, estimated
$11.1Ma year
Peak month
November2.1× the quietest month
Top search term
tv antenna2.6M searches a year

02 · Price

A sale here is worth $20.10.

Listings sell for $20.10 on average, from $6.03 to $49.31. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 30,000 to 40,000 of them. At $20.10 that is $603K to $804K a year per listing.

Average price
$20.10inside the $15 to $100 sweet spot
Price range
$6.03–$49.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
30,000–40,000
Revenue per listing a year
$603K–$804K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Antennas. It carries 7,441 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Antennas
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
7,441per listing
Listings tracked
15

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
54 months

Products

Top Tv Antenna products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

29

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

17%

  • Brand 134%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (6 brands, 17%)

Demand

Tv Antenna search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Tv Antenna search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tv antenna2.6M/yr
  • tv antenna for local channels1.1M/yr
  • antenna for smart tv1.1M/yr
  • tv antenna for smart tv indoor492K/yr
  • antenna586K/yr
  • antena para tv smart254K/yr
  • indoor tv antenna295K/yr
  • outdoor tv antenna292K/yr
  • digital antenna for smart tv indoor345K/yr
  • antena para tv177K/yr

Reviews and returns

What reviews say buyers love and hate about Tv Antenna

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Signal Strength”
24%of negative reviews mention “Signal Strength”
7.4%of orders come back
“Bad signal”
A buyer, on “Signal Strength”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Tv Antenna questions

Answered from the same tracked data.