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True Cable

Fail

The top 5 brands take 97% of clicks, so True Cable is a Fail.

Flapen Score
39
39 / 100
Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 43
Market size
$254K/yr56K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
70%top-5 click share · 7 brands · 13 sellers

Flapen Score

True Cable against its category

The dotted line is the Electronics average. Past it, True Cable is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The True Cable market on Amazon at a glance

Shoppers on Amazon United States searched for True Cable 56K times last year and spent an estimated $254K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
3.4%
Market size, estimated
$254Ka year
Peak month
July1.2× the quietest month
Top search term
truecable cat610K searches a year

02 · Price

A sale here is worth $131.87.

Listings sell for $131.87 on average, from $14.83 to $287.88. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $131.87 that is $13K to $33K a year per listing.

Average price
$131.87above the $15 to $100 sweet spot
Price range
$14.83–$287.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$13K–$33K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Ethernet Cables. It carries 1,028 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#100in Ethernet Cables
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,028per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top True Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

13

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Brand 175%
  • Brand 29%
  • Brand 36%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

True Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top True Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • truecable cat610K/yr
  • true cable10K/yr
  • truecable9K/yr
  • true cable cat67K/yr
  • ethernet cable 1000ft5K/yr
  • ethernet cable box6K/yr
  • 1000ft cat67K/yr
  • 1000ft ethernet cable3K/yr

Reviews and returns

What reviews say buyers love and hate about True Cable

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Rope/Wire Tangling”
1.8%of orders come back
“Worst cable ever”
A buyer, on “Rope/Wire Tangling”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common True Cable questions

Answered from the same tracked data.