true cable
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good$131.87avg listing price — sweet spot $15–$100
Review moat
Good1,027.78avg incumbent reviews — the moat a new listing must climb
Market size
Okay$254K$254K/yr · 56K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$14.83–$287.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, true cable is a $254K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
true cable market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $264K–$330K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
13
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
2%
- TRUE CABLE75%
- MONK CABLES9%
- DRIPSTONE6%
- VIVO4%
- Lysymixs2%
- FiveStarCable2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top true cable search terms
- truecable cat610K/yr
- true cable10K/yr
- truecable9K/yr
- true cable cat67K/yr
- ethernet cable 1000ft5K/yr
- ethernet cable box6K/yr
- 1000ft cat67K/yr
- 1000ft ethernet cable3K/yr
Top true cable products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
trueCABLE Cat6 Riser (CMR) 1000ft Black 23AWG 4 Pair Solid Bare Copper 550MHz PoE++ (4PPoE) ETL Listed Unshielded Twisted Pair (UTP) Bulk Ethernet Cable
TRUE CABLE$195.294.7★1,708 rev
TRUE CABLE Cat6 Riser (CMR) 1000ft Blue 23AWG 4 Pair Solid Bare Copper 550MHz ETL Listed Unshielded Twisted Pair (UTP) Bulk Ethernet Cable
TRUE CABLE$194.614.7★1,708 rev
MONK CABLES | CAT6 Plenum Cable 1000ft | UTP 23AWG 550MHz | DSX-8000 Certified | Most Certified Cable of The Whole Market (Blue)
MONK CABLES$134.944.3★726 rev
Dripstone CAT6 Ethernet Cable 1000ft Bulk Network LAN Wire 23AWG Solid CCA UTP 550MHz High-Speed Internet Cable Gaming Streaming Office Home Use Pull Box Cat6 Bulk Stable Connectivity - White
DRIPSTONE$107.354.4★3,604 rev
trueCABLE Crimp Tool for Pass Through RJ45 All-in-One Ethernet Tool: Crimp Cut Score - Works with Cat5e Cat6 Cat6A Shielded and Unshielded Connectors
TRUE CABLE$64.804.5★134 rev
Newest
by launch datetrueCABLE Crimp Tool for Pass Through RJ45 All-in-One Ethernet Tool: Crimp Cut Score - Works with Cat5e Cat6 Cat6A Shielded and Unshielded Connectors
TRUE CABLE$64.80134 rev
AvesView CAT 6 Ethernet Cable 1000ft Indoor Easy Pull Box 10Gbps Premium Quality High-Speed Bulk CAT6 Cable 1000ft Unshielded Copper Clad Aluminum (CCA) 23AWG 550MHz 1000 FT CAT 6 Cable - Blue
AvesView$83.9344 rev
Lysymixs Cat6 Ethernet Cable 1000FT Channel Test Pass Cat6 1000ft Ethernet Cable 23AWG Solid CCA Cat6 Cable 550MHZ 10G with Easy Pull Box Blue
Lysymixs$88.64137 rev
MONK CABLES | CAT6 Plenum Cable 1000ft | UTP 23AWG 550MHz | DSX-8000 Certified | Most Certified Cable of The Whole Market (Blue)
MONK CABLES$134.94726 rev
trueCABLE Cat6/6A RJ45 Pass Through Modular Plugs Shielded (STP) External Ground Connector UL Listed EZ Crimp Gold Plated 3 Prong 8P8C 100 Pieces
TRUE CABLE$88.59634 rev
Trending
90-day click momentumAvesView CAT 6 Ethernet Cable 1000ft Indoor Easy Pull Box 10Gbps Premium Quality High-Speed Bulk CAT6 Cable 1000ft Unshielded Copper Clad Aluminum (CCA) 23AWG 550MHz 1000 FT CAT 6 Cable - Blue
AvesView$83.934.2★
VIVO Gray 500ft Bulk Cat6 Ethernet Cable Wire CABLE-V006
VIVO$57.214.3★
FiveStarCable Cat5e 1000 Ft 24AWG UTP 4 Twisted Pair Ethernet Router LAN Cable Wire Pull Box - White Color
FiveStarCable$67.924.6★
TRUE CABLE Cat6A Riser (CMR) Bulk Ethernet Cable 1000ft Blue 23AWG Solid Bare Copper Unshielded Twisted Pair (U/UTP) 750MHz PoE++ 100W ETL Listed
TRUE CABLE$287.884.8★
Lysymixs Cat6 Ethernet Cable 1000FT Channel Test Pass Cat6 1000ft Ethernet Cable 23AWG Solid CCA Cat6 Cable 550MHZ 10G with Easy Pull Box Blue
Lysymixs$88.644.5★
What buyers say about true cable
What buyers praise and complain about, mined from review topics.What buyers love
“It seems to be a high quality tool”
“Easy to use”
“Good cable at a great price”
“Works as advertised”
“Reliable”
“True Cable makes the best Cat6”
“With this adjustable”
“I liked that the material felt sturdy”
“Being true bare copper instead of copper clad aluminum is a big deal if you care about reliability, proper PoE support, and long term performance”
“Overall it made the install cleaner”
What buyers complain about
“Worst cable ever”
“Hard to work with”
“However, installing it is the problem”
“these are really frustrating when trying to cut the cable before termination”
“I expected a much better product”
“Did not work with TrueCABLE brand cat6a”
“it doesn't do the job”
“I would not buy it again for ethernet work”
“Eventually after having the product for less than 30 days the cutting blade just fell out of the crimped”
“Horrible instructions”
Top return reasons
Common questions
- Is true cable profitable to sell on Amazon United States?
- The niche generates $254K/yr across 18 tracked products. 90-day search growth is +1.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the true cable niche?
- 7 brands and 13 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in true cable?
- Top complaints mined from reviews: Rope/Wire Tangling, Ease Of Use, Assembly/Installation. The return rate is 1.8%.
- When does demand for true cable peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the true cable niche?
- Listings span $14.83–$287.88; the average listing price is $131.87 (sweet spot $15–$100). The average incumbent carries 1,028 reviews — the moat a new listing must climb.