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59

toy story stickers

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 76Conversion 78Competition 55Returns 97Price range 30Avg price 25Brand share 68Review moat 93Quality gap 30

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great135.17

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Growth

Great+63.1%

90-day search growth — must beat 0% to launch

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay$3.90–$19.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$129K

$129K/yr · 186K searches

Avg price

Okay$8.91

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United States niche tracking, toy story stickers is a $129K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

toy story stickers market data

Units sold / yr
13K–15K
avg 500–750/product
Revenue / yr
$111K–$134K
units × avg price
Conversion rate
7.8%
Avg BSR
#1,091
Page quality
0%
Prime
100%
Sponsored
57%
Out of stock
4.3%
Avg brand age
31 months
Avg seller age
159 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

41

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

32%

  • wanhuatong19%
  • Disney17%
  • Fashion Angels12%
  • XSMIN11%
  • JXJMYU5%
  • SHOWSUP4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +63.1% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.7×

Top toy story stickers search terms

  • toy story stickers152K/yr
  • buzz lightyear stickers11K/yr
  • toy story stickers for kids7K/yr
  • toy story sticker6K/yr
  • stickers toy story5K/yr
  • toy story stickers party favors5K/yr
All search terms

Top toy story stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$13K15%$19K20%$26K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about toy story stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience33%

“Fantastic Entertainment for Toddlers”

Quality-Overall14%

“It delivers excellent”

Adhesion/Stickiness8%

“the adhesive works well”

Ease Of Use8%

“easy to use”

Color5%

“Perfect colors”

Creativity4%

“lets them be creative”

Value For Money4%

“they are a great price”

Size-Overall4%

“The size of them is excellent”

Design-Overall2%

“durable design”

Advertised Vs Actual Product2%

“Exactly as described”

What buyers complain about

Adhesion/Stickiness26%

“now they are not sticking well at all”

Size-Overall9%

“too small”

Quality-Overall8%

“Not the best quality”

Value For Money6%

“They are expensive”

Durability4%

“didnt hold up”

Thickness2%

“They are made of a thick”

Recycle/Reuse2%

“Personally, I don't think these are fully worth the price, as kids can speed through them very quickly and the books areny reusable and it's a pain to buy more sticker refills”

Mess Free1%

“for young kids it can get messed up easily”

Print Quality1%

“the cut is not aligned with the print”

Fun/Entertainment Experience1%

“My child did not find it very entertaining”

Top return reasons

Size-Overall35%
Adhesion/Stickiness17%
Advertised Vs Actual Product17%
Value For Money10%
Functionality-Overall3%
Defective Material/Parts3%
Product Condition3%
Quality-Overall2%
Thin2%
Moist/Dry2%

Common questions

Is toy story stickers profitable to sell on Amazon United States?
The niche generates $129K/yr across 23 tracked products. 8 of 13 products launched in the last 360 days are still selling. 90-day search growth is +63.1%. Flapen's verdict: Worth a look (59/100).
How competitive is the toy story stickers niche?
20 brands and 41 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in toy story stickers?
Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 0.6%.
When does demand for toy story stickers peak?
Demand peaks in Jun–Jul; the busiest month runs 2.7× the quietest.
What does it cost to enter the toy story stickers niche?
Listings span $3.90–$19.77; the average listing price is $8.91 (sweet spot $15–$100). The average incumbent carries 135 reviews — the moat a new listing must climb.