Tomtoc Backpack

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.

Searches, last 12 months

224K

Growth, 90 days vs prior 90

+25.0%

Conversion, latest week

1.0%

Market size, estimated

$215Ka year

Peak month

July1.5× the quietest month

Top search term

tomtoc backpack187K searches a year

Listings sell for $92.34 on average, from $53.67 to $212.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $92.34 that is $9K to $23K a year per listing.

Average price

$92.34inside the $15 to $100 sweet spot

Price range

$53.67–$212.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$9K–$23K

Returns

8.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #538 within Bags, Cases & Sleeves. It carries 748 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#538in Bags, Cases & Sleeves

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

748per listing

Listings tracked

14

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

40 months