Is tom tom profitable to sell on Amazon United States?

The niche generates $8.0M/yr across 23 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Skip it (48/100).

How competitive is the tom tom niche?

6 brands and 101 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in tom tom?

Top complaints mined from reviews: GPS, Functionality-Overall, Size-Overall. The return rate is 6.0% — above our launch gate.

When does demand for tom tom peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 2.8× the quietest.

What does it cost to enter the tom tom niche?

Listings span $56.18–$627.41; the average listing price is $202.32 (sweet spot $15–$100). The average incumbent carries 942 reviews — the moat a new listing must climb.

tom tom

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$8.0M

$8.0M/yr · 2.0M searches

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Good941.74

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$202.32

avg listing price — sweet spot $15–$100

Growth

Okay+10.2%

90-day search growth — must beat 0% to launch

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad6.0%

return rate — above 5% kills the launch gate

Price range

Bad$56.18–$627.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, tom tom is a $8.0M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

tom tom market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $6.1M–$8.1M; units × avg price
Conversion rate: 2.0%
Avg BSR: #107
Page quality: 0%
Prime: 96%
Sponsored: 74%
Out of stock: 3.5%
Avg brand age: 33 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

101

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

Garmin83%
HINYFVOZ7%
OHREX4%
VOUJUCY3%
URFRU2%
LOVPOI2%

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +10.2% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.8×

Open Trend

Top tom tom search terms

gps navigator for car646K/yr +8.3%1.0% conv.
garmin gps457K/yr +7.4%1.6% conv.
garmin gps for car203K/yr +15.7%3.1% conv.
garmin gps for trucks70K/yr +9.9%1.4% conv.
truck gps75K/yr +2.2%1.1% conv.
garmin truck gps63K/yr +11.3%1.5% conv.
gps garmin72K/yr -3.2%0.6% conv.
navigation for car56K/yr -9.0%0.4% conv.
car in-dash navigation gps units52K/yr -14.1%0.1% conv.
car gps navigation23K/yr +112.7%0.8% conv.

All search terms

Top tom tom products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garmin Drive 53 GPS Navigator High-Resolution Touchscreen Simple On-Screen Menus and Easy-to-See Maps Driver Alerts

Garmin$104.284.3★1,962 rev

Garmin DriveSmart 66 6-inch Car GPS Navigator with Bright Crisp High-Resolution Maps and Garmin Voice Assist

Garmin$199.304.3★3,297 rev

Garmin Drive 53 GPS Navigator High-Resolution Touchscreen Simple On-Screen Menus and Easy-to-See Maps Driver Alerts (Renewed)

Garmin$90.694.1★242 rev

Garmin DriveSmart 76 7-inch Car GPS Navigator with Bright Crisp High-Resolution Maps and Garmin Voice Assist

Garmin$213.754.3★3,297 rev

Garmin DriveSmart 86 8-inch Car GPS Navigator with Bright Crisp High-Resolution Maps and Garmin Voice Assist

Garmin$293.694.3★3,297 rev

Newest

by launch date

GPS Navigator for Car Truck RV 7 Inch Touch Screen GPS for Car with 2026 Maps Free Lifetime Updates Voice Turn-by-Turn Guidance Speed Limit & Red Light Camera Alerts Custom Truck Routing

HINYFVOZ$59.6839 rev

4mo ago

7 Inch GPS Navigator for Car Truck RV 2026 Latest Map GPS for Car with Free Lifetime Updates

VOUJUCY$66.4786 rev

5mo ago

7 GPS Navigator for Car Truck RV Car GPS Navigation System with 2026 Maps Lifetime Free Updates Voice Guidance Speed & Red-Light Camera Alerts Custom Truck Routing (Blue)

HINYFVOZ$59.62101 rev

8mo ago

GPS Navigator for Car Truck RV 9-Inch HD Touchscreen GPS for Car with 2026 Maps Free Lifetime Updates Voice Turn-by-Turn Guidance Speed & Red Light Camera Alerts Custom Truck Routing

HINYFVOZ$79.0657 rev

8mo ago

Garmin dezl OTR720 Large 7 GPS Navigator Custom Truck Routing Satellite Imagery Wind Speed Community-Shared Loading Docks & Parking Availability (Renewed)

Garmin$288.1124 rev

8mo ago

What buyers say about tom tom

What buyers praise and complain about, mined from review topics.

What buyers love

GPS21%

“very helpful in navigating”

Ease Of Use14%

“Extremely handy”

Value For Money12%

“Excellent value for money”

Quality-Overall8%

“Overall, a solid, reliable unit—definitely worth it”

Assembly/Installation7%

“Easy installation”

Efficiency6%

“Works great”

Advertised Vs Actual Product4%

“As expected”

Instructions/User Manual/Troubleshooting3%

“The directions are accurate”

Size-Overall3%

“Size is nice and accuracy”

Touch/Button Controls2%

“the touchscreen works smoothly”

What buyers complain about

GPS24%

“Bad GPS”

Functionality-Overall8%

“This doesn't work well at all”

Size-Overall7%

“It does not fit”

Ease Of Use6%

“Difficult to use”

Instructions/User Manual/Troubleshooting6%

“The Audio instruction is really bad”

Durability4%

“Broke almost immediately”

Quality-Overall4%

“Not the quality I was expecting”

Software/Application3%

“Hard to program”

Value For Money3%

“Not worth the price”

Charging3%

“Doesnt hold a charge after a couple months”

Top return reasons

GPS31%

Size-Overall15%

Functionality-Overall10%

Compatibility-Overall5%

Connectivity-Overall5%

Advertised Vs Actual Product4%

Charging3%

Value For Money3%

Instructions/User Manual/Troubleshooting3%

Ease Of Use3%

Common questions

Is tom tom profitable to sell on Amazon United States?: The niche generates $8.0M/yr across 23 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Skip it (48/100).
How competitive is the tom tom niche?: 6 brands and 101 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in tom tom?: Top complaints mined from reviews: GPS, Functionality-Overall, Size-Overall. The return rate is 6.0% — above our launch gate.
When does demand for tom tom peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 2.8× the quietest.
What does it cost to enter the tom tom niche?: Listings span $56.18–$627.41; the average listing price is $202.32 (sweet spot $15–$100). The average incumbent carries 942 reviews — the moat a new listing must climb.

tom tom

tom tom market data

Competition & brand share

Demand & seasonality

Top tom tom search terms

Top tom tom products on Amazon

Top sellers

Newest

Trending

What buyers say about tom tom

What buyers love

What buyers complain about

Top return reasons

Common questions

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