Tom Tom

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.0M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+10.2%

Conversion, latest week

2.0%

Market size, estimated

$8.0Ma year

Peak month

August2.8× the quietest month

Top search term

gps navigator for car646K searches a year

Listings sell for $202.32 on average, from $56.18 to $627.41. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $202.32 that is $303K to $405K a year per listing.

Average price

$202.32above the $15 to $100 sweet spot

Price range

$56.18–$627.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$303K–$405K

Returns

6.0%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #107 within Car & Vehicle Electronics. It carries 942 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

96%

Out of stock, average day

3.5%

Average rank

#107in Car & Vehicle Electronics

Average rating

4.05 starsAmazon United States average 4.42 stars

Average reviews

942per listing

Listings tracked

23

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

33 months