timbuk2 backpack
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$123.63avg listing price — sweet spot $15–$100
Market size
Good$554K$554K/yr · 396K searches
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$18.66–$324.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,549.69avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.7%return rate — above 5% kills the launch gate
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, timbuk2 backpack is a $554K/yr Amazon United States market (396K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
timbuk2 backpack market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $618K–$742K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #515
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
40
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
41%
Top 20: 75%
Open market
4%
- Timbuk246%
- MATEIN33%
- Troubadour8%
- Amazon Basics4%
- tomtoc3%
- Bellroy2%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +12.3% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top timbuk2 backpack search terms
- timbuk2 backpack134K/yr
- matein travel backpack76K/yr
- timbuk2101K/yr
- timbuk2 authority deluxe10K/yr
- matein carry on backpack6K/yr
- timbuk2 laptop bag9K/yr
- timbuk2 laptop backpack10K/yr
- matein bag4K/yr
- timbuktu backpack6K/yr
- timbuk2 authority laptop backpack deluxe8K/yr
Top timbuk2 backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Timbuk2 Authority Laptop Backpack Deluxe Eco Black Deluxe
Timbuk2$163.984.7★294 rev
MATEIN Carry on Backpack 40L Flight Approved Large Travel Laptop Backpack
MATEIN$28.754.6★5,478 rev
MATEIN Carry on Backpack Extra Large Expandable Travel Backpack for Men
MATEIN$24.484.7★14,198 rev
MATEIN Travel Laptop Backpack 15.6 Inch College School Computer Bag Grey
MATEIN$19.244.7★113,928 rev
Troubadour Apex 4.0-22L Premium Laptop Backpack - Ergonomic & Water Resistant - Designed for Work and Travel - Black
Troubadour$235.224.2★78 rev
Newest
by launch dateTroubadour Apex 4.0-22L Premium Laptop Backpack - Ergonomic & Water Resistant - Designed for Work and Travel - Black
Troubadour$235.2278 rev
Timbuk2 Flight Crossbody Satchel Jet Black
Timbuk2$77.8243 rev
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$24.302,754 rev
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$21.212,754 rev
Timbuk2 Flight Classic Messenger Bag S Jet Black
Timbuk2$127.1095 rev
Trending
90-day click momentumAmazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$21.214.7★
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$24.304.7★
MATEIN Travel Backpack for Women Expandable Carry on Daypack for Flight
MATEIN$30.884.7★
Troubadour Apex 4.0-22L Premium Laptop Backpack - Ergonomic & Water Resistant - Designed for Work and Travel - Black
Troubadour$235.224.2★
Timbuk2 Authority Laptop Backpack Deluxe Eco Titanium
Timbuk2$163.804.8★
What buyers say about timbuk2 backpack
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality plenty of room”
“Fits all”
“Amazing value”
“Material is very durable”
“Lots of storage”
“Its also comfortable to carry”
“The bag was sturdy”
“Great Comfort”
“As advertised”
“Designed well”
What buyers complain about
“It is very tight”
“finally broke in half”
“Not well made”
“Very easy to make too heavy”
“it's hard to find a carrying case for it”
“Pretty pathetic for a bag at this price point”
“However, the capacity seems a little smaller due to the wheel system”
“Very unpleasant chemical odor”
“Low functionality”
“Not as advertised”
Top return reasons
Common questions
- Is timbuk2 backpack profitable to sell on Amazon United States?
- The niche generates $554K/yr across 51 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the timbuk2 backpack niche?
- 10 brands and 40 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in timbuk2 backpack?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 5.7% — above our launch gate.
- When does demand for timbuk2 backpack peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the timbuk2 backpack niche?
- Listings span $18.66–$324.45; the average listing price is $123.63 (sweet spot $15–$100). The average incumbent carries 6,550 reviews — the moat a new listing must climb.