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Thunderbolt to Hdmi

Fail

Demand is soft, at -22.4% this quarter, so Thunderbolt to Hdmi is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$257K/yr186K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
63%top-5 click share · 11 brands · 22 sellers

Flapen Score

Thunderbolt to Hdmi against its category

The dotted line is the Electronics average. Past it, Thunderbolt to Hdmi is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thunderbolt to Hdmi market on Amazon at a glance

Shoppers on Amazon United States searched for Thunderbolt to Hdmi 186K times last year and spent an estimated $257K. The top 5 brands take 78% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
10.4%
Market size, estimated
$257Ka year
Peak month
November2.1× the quietest month
Top search term
thunderbolt to hdmi115K searches a year

02 · Price

A sale here is worth $13.27.

Listings sell for $13.27 on average, from $7.72 to $23.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $13.27 that is $10K to $13K a year per listing.

Average price
$13.27under the $15 to $100 sweet spot
Price range
$7.72–$23.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #148 within Thunderbolt Cables. It carries 13,386 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#148in Thunderbolt Cables
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
13,386per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Thunderbolt to Hdmi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

22

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

16%

  • Brand 126%
  • Brand 220%
  • Brand 317%
  • Brand 48%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (5 brands, 16%)

Demand

Thunderbolt to Hdmi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Search terms

Top Thunderbolt to Hdmi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thunderbolt to hdmi115K/yr
  • thunderbolt to hdmi cable26K/yr
  • hdmi to thunderbolt17K/yr
  • hdmi to thunderbolt cable11K/yr
  • thunderbolt-to-hdmi6K/yr
  • mac thunderbolt to hdmi4K/yr
  • thunderbolt hdmi4K/yr
  • thunderbolt to hdmi cable for mac3K/yr

Reviews and returns

What reviews say buyers love and hate about Thunderbolt to Hdmi

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Advertised Vs Actual Product”
17%of negative reviews mention “Durability”
3.8%of orders come back
“Stopped working after a few uses”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Thunderbolt to Hdmi questions

Answered from the same tracked data.