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Thermal Putty

Fail

The top 5 brands take 100% of clicks, so Thermal Putty is a Fail.

Flapen Score
48
48 / 100
Top 28% of 8,347 Electronics niches · +5 vs the category median of 43
Market size
$171K/yr95K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
69%top-5 click share · 5 brands · 17 sellers

Flapen Score

Thermal Putty against its category

The dotted line is the Electronics average. Past it, Thermal Putty is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Putty market on Amazon at a glance

Shoppers on Amazon United States searched for Thermal Putty 95K times last year and spent an estimated $171K. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
6.4%
Market size, estimated
$171Ka year
Top search term
thermal putty69K searches a year

02 · Price

A sale here is worth $28.28.

Listings sell for $28.28 on average, from $10.18 to $66.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $28.28 that is $7K to $14K a year per listing.

Average price
$28.28inside the $15 to $100 sweet spot
Price range
$10.18–$66.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #41 within Internal Components. It carries 140 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#41in Internal Components
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
140per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Thermal Putty products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 244%
  • Brand 36%
  • Brand 45%
  • Brand 52%

Demand

Thermal Putty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 2.4× · 10 of 12 months tracked

Search terms

Top Thermal Putty search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermal putty69K/yr
  • upsiren u6 pro5K/yr
  • upsiren utp-83K/yr
  • masilla termica4K/yr
  • upsiren thermal putty4K/yr
  • thermal grizzly putty4K/yr
  • thermal putty gpu3K/yr
  • upsiren3K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Putty

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Heating”
18%of negative reviews mention “Value For Money”
1.6%of orders come back
“Some putty's cost much more than others”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thermal Putty questions

Answered from the same tracked data.