thermal putty
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.28avg listing price — sweet spot $15–$100
Review moat
Great139.5avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.18–$66.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Market size
Okay$171K$171K/yr · 95K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thermal putty is a $171K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
thermal putty market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $113K–$141K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 1.8%
- Avg brand age
- 43 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- UPSIREN44%
- Thermal Grizzly44%
- GSCOLER6%
- PolarTronix5%
- COMPUTERSYSTEMS REPAIR SERVICES DATA RECOVERY2%
Demand
Weekly Amazon search volume, last 42 weeks — +16.1% search growth over the last 90 days.Top thermal putty search terms
- thermal putty69K/yr
- upsiren u6 pro5K/yr
- upsiren utp-83K/yr
- masilla termica4K/yr
- upsiren thermal putty4K/yr
- thermal grizzly putty4K/yr
- thermal putty gpu3K/yr
- upsiren3K/yr
Top thermal putty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thermal Grizzly TG Putty Basic - 30 Gram - Electrically Non-Conductive Thermal Interface Material for GPU Modding and Thermal Pad Replacement
Thermal Grizzly$16.434.6★312 rev
UTP-6 12.8w/mk Thermal Putty for VGA GPU IC Processor Rapid Cooling Thermal Pad Replacement Heat Blocking Putty High Performance (10g)
UPSIREN$10.224.7★200 rev
Thermal Grizzly TG Putty Advance - 30 Gram - Electrically Non-Conductive Thermal Putty for GPU Modding and Thermal Pad Replacement
Thermal Grizzly$27.424.6★351 rev
UPSIREN UTP-X Ultra 16.8w/mk Thermal Putty for VGA GPU IC Processor Rapid Cooling Thermal Pad Replacement Heat Blocking Putty (20g)
UPSIREN$24.964.5★131 rev
Upsiren UTP-8 14.8w/mk Thermal Putty for VGA GPU IC Processor Rapid Cooling Thermal Pad Replacement Heat Blocking Putty High Performance (10 Grams)
UPSIREN$12.884.6★118 rev
Newest
by launch date
GSCOLER Thermal Putty - 10 Gram - >15W/mK High Performance Replacement for Thermal Paste and Thermal Pads Non-Conductive Gap Filler for Server GPU VRAM VGA Unit IC Processor PC & Console Cooling
GSCOLER$10.189 rev
Polartronix Thermal Putty 14.8 W/mK 50 Gram Jar Made in USA High-Performance Non-Conductive Gap Filler for Laptop GPU PS5 Series X Series S VRAM MOSFETs & Coils Reusable & Durable
PolarTronix$27.8424 rev
Thermal Grizzly TG Putty Advance - 100 Gram - Electrically Non-Conductive Thermal Putty for GPU Modding and Thermal Pad Replacement
Thermal Grizzly$66.9942 rev
Thermal Grizzly TG Putty Basic - 100 Gram - Electrically Non-Conductive Thermal Interface Material for GPU Modding and Thermal Pad Replacement
Thermal Grizzly$40.1241 rev
Thermal Grizzly TG Putty Basic - 30 Gram - Electrically Non-Conductive Thermal Interface Material for GPU Modding and Thermal Pad Replacement
Thermal Grizzly$16.43312 rev
Trending
90-day click momentumGSCOLER Thermal Putty - 10 Gram - >15W/mK High Performance Replacement for Thermal Paste and Thermal Pads Non-Conductive Gap Filler for Server GPU VRAM VGA Unit IC Processor PC & Console Cooling
GSCOLER$10.184.7★
Polartronix Thermal Putty 14.8 W/mK 50 Gram Jar Made in USA High-Performance Non-Conductive Gap Filler for Laptop GPU PS5 Series X Series S VRAM MOSFETs & Coils Reusable & Durable
PolarTronix$27.844.7★
Thermal Grizzly TG Putty Basic - 30 Gram - Electrically Non-Conductive Thermal Interface Material for GPU Modding and Thermal Pad Replacement
Thermal Grizzly$16.434.6★
UPSIREN UTP-X Ultra 16.8w/mk Thermal Putty for VGA GPU IC Processor Rapid Cooling Thermal Pad Replacement Heat Blocking Putty (20g)
UPSIREN$24.964.5★
Original UPSIREN U6 PRO 20g Thermal Putty for VGA GPU IC Processor Rapid Cooling Thermal Pad Replacement Heat Blocking Putty High Performance
COMPUTERSYSTEMS REPAIR SERVICES DATA RECOVERY$25.264.5★
What buyers say about thermal putty
What buyers praise and complain about, mined from review topics.What buyers love
“it seems to handle sustained heat cycles without degrading quickly”
“Good quality for cheap replacement”
“Easy to use”
“Works as advertised”
“Worth the money”
“provides good coverage without requiring precise cutting or sizing”
“my ps5 has never sounded so quiet”
“Works for multiple situations, excellent compatibility”
“Reusable, non-drying, non-pumping, high 14.8W/m”
“This is 100% suitable for pcs and laptops, i used it on a dell g16, thicknesses from 1mm to 2mm and its great”
What buyers complain about
“Some putty's cost much more than others”
“difficult to apply”
“That completely ruins your entire cooling system”
“not sticking to my VRM or any thing”
“Only major downside is that it's not easy to clean”
“My gaming laptop's fan would get loud within a minute of normal usage”
“as 1.0mm was too big”
“Not very good”
“If you get the millimeter thickness even slightly wrong”
Top return reasons
Common questions
- Is thermal putty profitable to sell on Amazon United States?
- The niche generates $171K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the thermal putty niche?
- 5 brands and 17 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in thermal putty?
- Top complaints mined from reviews: Value For Money, Ease Of Use, Heating. The return rate is 1.6%.
- What does it cost to enter the thermal putty niche?
- Listings span $10.18–$66.99; the average listing price is $28.28 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.