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Thermal Paste

Fail

The top 5 brands take 100% of clicks, so Thermal Paste is a Fail.

Flapen Score
45
45 / 100
Top 41% of 8,347 Electronics niches · +2 vs the category median of 43
Market size
$338K/yr240K searches / yr
90-day growth
+18.9%search demand this quarter
Competition
82%top-5 click share · 4 brands · 24 sellers

Flapen Score

Thermal Paste against its category

The dotted line is the Electronics average. Past it, Thermal Paste is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Paste market on Amazon at a glance

Shoppers on Amazon United States searched for Thermal Paste 240K times last year and spent an estimated $338K. All 4 brands take every click. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $338K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
+18.9%
Conversion, latest week
9.4%
Market size, estimated
$338Ka year
Peak month
December2.8× the quietest month
Top search term
liquid metal ps555K searches a year

02 · Price

A sale here is worth $15.04.

Listings sell for $15.04 on average, from $9.12 to $24.24. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $15.04 that is $23K to $30K a year per listing.

Average price
$15.04inside the $15 to $100 sweet spot
Price range
$9.12–$24.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$23K–$30K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Internal Components. It carries 10,081 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#31in Internal Components
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
10,081per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Thermal Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 227%
  • Brand 35%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Thermal Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Thermal Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid metal ps555K/yr
  • thermal grizzly kryonaut81K/yr
  • ps5 liquid metal17K/yr
  • metal liquido ps514K/yr
  • grizzly thermal paste15K/yr
  • kryonaut thermal paste16K/yr
  • ps5 liquid metal kit6K/yr
  • liquid metal for ps55K/yr
  • kryonaut7K/yr
  • liquid metal thermal paste ps55K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Paste

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Heating”
0.7%of orders come back
“that model is notorious for always overheating”
A buyer, on “Heating”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Thermal Paste questions

Answered from the same tracked data.