thermal paste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.04avg listing price — sweet spot $15–$100
Price range
Good$9.12–$24.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$338K$338K/yr · 240K searches
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Review moat
Bad10,080.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thermal paste is a $338K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
thermal paste market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $376K–$451K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Thermal Grizzly63%
- Meta Online LLC27%
- Thermal Hero5%
- Generic4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top thermal paste search terms
- liquid metal ps555K/yr
- thermal grizzly kryonaut81K/yr
- ps5 liquid metal17K/yr
- metal liquido ps514K/yr
- grizzly thermal paste15K/yr
- kryonaut thermal paste16K/yr
- ps5 liquid metal kit6K/yr
- liquid metal for ps55K/yr
- kryonaut7K/yr
- liquid metal thermal paste ps55K/yr
Top thermal paste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thermal Grizzly Kryonaut - 1 Gram - Extremely High Performance Thermal Paste + 12 Cleaning Wipes 6 Wet & 6 Dry - for Demanding Applications and Overclocking CPU/GPU/PS4/PS5/Xbox
Thermal Grizzly$13.094.7★566 rev
PolarTronix Liquid Metal Thermal Paste - 1 Gram - Made in USA - Liquid Metal for PS5 - CPU - GPU - Series S Series X- Game Consoles Best for overclocking - Premium Materials - Ps5 Liquid Metal
Meta Online LLC$12.144.6★282 rev
Thermal Grizzly Kryonaut - 1 Gram - Extremly High Performance Thermal Paste - for Demanding Applications and Overclocking CPU/GPU/PS4/PS5/Xbox
Thermal Grizzly$9.124.7★59,137 rev
Thermal Grizzly Kryonaut Extreme - 2 Gram - Extremely High Performance Thermal Paste with 12 Cleaning Wipes 6 Wet & 6 Dry- for Maximum Thermal Conductivity While Overclocking CPU/GPU/PS4/PS5/Xbox
Thermal Grizzly$24.244.8★365 rev
Liquid Metal Thermal Paste 79 W/mK High Performance Heatsink Paste for CPU Coolers 1 Grams with Cleanser and Spreader
Generic$14.154.7★95 rev
Newest
by launch dateLiquid Metal Thermal Paste 79 W/mK High Performance Heatsink Paste for CPU Coolers 1 Grams with Cleanser and Spreader
Generic$14.1595 rev
Thermal Grizzly Kryonaut - 1 Gram - Extremely High Performance Thermal Paste + 12 Cleaning Wipes 6 Wet & 6 Dry - for Demanding Applications and Overclocking CPU/GPU/PS4/PS5/Xbox
Thermal Grizzly$13.09566 rev
Thermal Grizzly Kryonaut Extreme - 2 Gram - Extremely High Performance Thermal Paste with 12 Cleaning Wipes 6 Wet & 6 Dry- for Maximum Thermal Conductivity While Overclocking CPU/GPU/PS4/PS5/Xbox
Thermal Grizzly$24.24365 rev
Thermal Grizzly - Duronaut - Enhanced Durability & High Performance Thermal Paste - for Maximum Conductivity While Overclocking CPU/GPU/PS4/PS5/Xbox with 12 Cleaning Wipes 6 Wet & 6 Dry (2g + Wipes)
Thermal Grizzly$13.92177 rev
Meta Online LLC Liquid Metal Applicator 200 Pieces - Easy Spreadability - for All Devices PS5 CPU GPU Series S Series X
Meta Online LLC$10.1713 rev
Trending
90-day click momentum
Thermal Grizzly Kryonaut Thermal Grease - 1.0 Gram Set - 1x Spatula & 2X CPU Cleaning Pads
Thermal Grizzly$16.484.8★
PolarTronix Liquid Metal Thermal Paste - 1 Gram - Made in USA - Liquid Metal for PS5 - CPU - GPU - Series S Series X- Game Consoles Best for overclocking - Premium Materials - Ps5 Liquid Metal
Meta Online LLC$12.144.6★
Thermal Hero METALLIQ Liquid Metal Thermal Paste (1g) for PS5 Extreme CPU & GPU Cooling Overclocking and Xbox - Premium Alloy Made in Germany
Thermal Hero$12.874.6★
Thermal Hero METALLIQ Liquid Metal Thermal Paste (2g) for PS5 Extreme CPU & GPU Cooling Overclocking and Xbox - Premium Alloy Made in Germany
Thermal Hero$18.604.6★
Meta Online LLC Liquid Metal Applicator 200 Pieces - Easy Spreadability - for All Devices PS5 CPU GPU Series S Series X
Meta Online LLC$10.174.6★
What buyers say about thermal paste
What buyers praise and complain about, mined from review topics.What buyers love
“Great product, exactly as described”
“Good cooling”
“Great value”
“As Advertised”
“Simple to use”
“Its works in ps5”
“it goes on cleanly”
“had good instructions with it came right on time”
“durable”
“Good fit and good value for the dollar”
What buyers complain about
“that model is notorious for always overheating”
“Small”
“A little expensive”
“Need patience to apply”
“Didnt work”
“Applying it can be tricky as it is a bit thick”
“Misleading”
“the paste didnt stick well to the metal so application sucked”
“Had to repaste my CPU”
“It's just not enough to adequately cover most modern CPUs”
Top return reasons
Common questions
- Is thermal paste profitable to sell on Amazon United States?
- The niche generates $338K/yr across 12 tracked products. 90-day search growth is +18.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the thermal paste niche?
- 4 brands and 24 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in thermal paste?
- Top complaints mined from reviews: Heating, Size-Overall, Value For Money. The return rate is 0.7%.
- When does demand for thermal paste peak?
- Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the thermal paste niche?
- Listings span $9.12–$24.24; the average listing price is $15.04 (sweet spot $15–$100). The average incumbent carries 10,081 reviews — the moat a new listing must climb.