Thermal Monocular

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-29.2%

Conversion, latest week

0.3%

Market size, estimated

$2.2Ma year

Peak month

December4.1× the quietest month

Top search term

thermal monocular419K searches a year

Listings sell for $623.75 on average, from $9.09 to $4311.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $623.75 that is $62K to $156K a year per listing.

Average price

$623.75above the $15 to $100 sweet spot

Price range

$9.09–$4311.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$62K–$156K

Returns

7.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #118 within Binoculars & Scopes. It carries 371 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#118in Binoculars & Scopes

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

371per listing

Listings tracked

39

16 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

14Amazon's first-year sales bar

Average brand age

42 months