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Thermal Grease

Fail

Prices span $5.13–$14.98, mostly outside the sweet spot, so Thermal Grease is a Fail.

Flapen Score
45
45 / 100
Top 41% of 8,347 Electronics niches · +2 vs the category median of 43
Market size
$2.8M/yr2.0M searches / yr
90-day growth
+1.1%search demand this quarter
Competition
73%top-5 click share · 6 brands · 39 sellers

Flapen Score

Thermal Grease against its category

The dotted line is the Electronics average. Past it, Thermal Grease is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Grease market on Amazon at a glance

Shoppers on Amazon United States searched for Thermal Grease 2.0M times last year and spent an estimated $2.8M. The top 5 brands take 99% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 16.5% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
16.5%
Market size, estimated
$2.8Ma year
Peak month
July35.8× the quietest month
Top search term
thermal paste1.4M searches a year

02 · Price

A sale here is worth $8.54.

Listings sell for $8.54 on average, from $5.13 to $14.98. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At $8.54 that is $171K to $213K a year per listing.

Average price
$8.54under the $15 to $100 sweet spot
Price range
$5.13–$14.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
20,000–25,000
Revenue per listing a year
$171K–$213K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Internal Components. It carries 21,334 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Internal Components
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
21,334per listing
Listings tracked
15

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
59 months

Products

Top Thermal Grease products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

39

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 214%
  • Brand 39%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Thermal Grease search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 35.8×

Search terms

Top Thermal Grease search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermal paste1.4M/yr
  • thermal paste cpu145K/yr
  • cpu thermal paste100K/yr
  • pasta termica92K/yr
  • pasta termica para pc51K/yr
  • thermal grease24K/yr
  • thermal paste kit12K/yr
  • cpu paste16K/yr
  • heat sink compound thermal paste14K/yr
  • pc thermal paste14K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Grease

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Heating”
18%of negative reviews mention “Thickness”
0.9%of orders come back
“A bit on thick side to plead out”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thermal Grease questions

Answered from the same tracked data.