thermal grease
Skip itPrices mostly outside the sweet spot ($5.13–$14.98) — this niche doesn't clear our bar today.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.8M$2.8M/yr · 2.0M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Avg price
Bad$8.54avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad21,334.13avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad$5.13–$14.98cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, thermal grease is a $2.8M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
thermal grease market data
- Units sold / yr
- 300K–400K
- avg 20,000–25,000/product
- Revenue / yr
- $2.6M–$3.4M
- units × avg price
- Conversion rate
- 16.5%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
39
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- ARCTIC72%
- BSFF14%
- Thermal Grizzly9%
- GENNEL2%
- Noctua1%
- Corsair1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +1.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 35.8×
Top thermal grease search terms
- thermal paste1.4M/yr
- thermal paste cpu145K/yr
- cpu thermal paste100K/yr
- pasta termica92K/yr
- pasta termica para pc51K/yr
- thermal grease24K/yr
- thermal paste kit12K/yr
- cpu paste16K/yr
- heat sink compound thermal paste14K/yr
- pc thermal paste14K/yr
Top thermal grease products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ARCTIC MX-4 (incl. Spatula 4 g) - Premium Performance Thermal Paste for All Processors (CPU GPU - PC) Very high Thermal Conductivity Long Durability Safe Application
ARCTIC$6.284.8★72,229 rev
ARCTIC MX-4 (4 g) - Premium Performance Thermal Paste for All Processors (CPU GPU - PC PS4 Xbox) Very high Thermal Conductivity Long Durability Safe Application Non-Conductive Non-capacitive
ARCTIC$6.084.8★104,937 rev
BSFF Thermal Paste 1.8g with Toolkit CPU Paste Thermal Compound Paste Heatsink for IC/Processor/CPU/All Coolers Carbon Based High Performance
BSFF$6.344.7★8,891 rev
ARCTIC MX-7 (8 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
ARCTIC$8.934.8★1,536 rev
Thermal Grizzly Kryonaut - 1 Gram - Extremly High Performance Thermal Paste - for Demanding Applications and Overclocking CPU/GPU/PS4/PS5/Xbox
Thermal Grizzly$9.124.7★59,137 rev
Newest
by launch dateARCTIC MX-7 (8 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
ARCTIC$8.931,536 rev
ARCTIC MX-7 (4 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
ARCTIC$7.891,082 rev
ARCTIC MX-7 (4 g incl. MX-Cleaner) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
ARCTIC$9.97800 rev
ARCTIC MX-7 (2 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
ARCTIC$7.20395 rev
Thermal Grizzly Kryonaut - 1 Gram - Extremely High Performance Thermal Paste + 12 Cleaning Wipes 6 Wet & 6 Dry - for Demanding Applications and Overclocking CPU/GPU/PS4/PS5/Xbox
Thermal Grizzly$13.09566 rev
Trending
90-day click momentumARCTIC MX-7 (4 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
ARCTIC$7.894.7★
ARCTIC MX-7 (8 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
ARCTIC$8.934.8★
ARCTIC MX-6 (8 g) - Ultimate Performance Thermal Paste for CPU Consoles Graphics Cards laptops Very high Thermal Conductivity Long Durability Non-Conductive
ARCTIC$8.804.6★
ARCTIC MX-7 (4 g incl. MX-Cleaner) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
ARCTIC$9.974.7★
ARCTIC MX-6 (4 g incl. 6 MX Cleaner) - Ultimate Performance Thermal Paste for CPU Consoles Graphics Cards laptops Very high Thermal Conductivity Long Durability Non-Conductive
ARCTIC$8.884.7★
What buyers say about thermal grease
What buyers praise and complain about, mined from review topics.What buyers love
“No overheat issues on those”
“Good tool”
“It works as it should”
“great value”
“Simple to use”
“easy to clean up”
“Comes out thick”
“the durability is excellent”
“Doing the job fine so far”
“Worked great on our desktop and laptop”
What buyers complain about
“A bit on thick side to plead out”
“My 12 year old laptop started over heating three years ago”
“A little hard to get out”
“Have a bad adhesive”
“Low budget = low quality”
“Small”
“it is fairly strong smell”
“performs very poorly”
“too expensive”
“no manual spread”
Top return reasons
Common questions
- Is thermal grease profitable to sell on Amazon United States?
- The niche generates $2.8M/yr across 15 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the thermal grease niche?
- 6 brands and 39 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in thermal grease?
- Top complaints mined from reviews: Thickness, Heating, Ease Of Use. The return rate is 0.9%.
- When does demand for thermal grease peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 35.8× the quietest.
- What does it cost to enter the thermal grease niche?
- Listings span $5.13–$14.98; the average listing price is $8.54 (sweet spot $15–$100). The average incumbent carries 21,334 reviews — the moat a new listing must climb.