The Newest Ring Doorbell

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months

6K

Growth, 90 days vs prior 90

-42.1%

Conversion, latest week

5.1%

Market size, estimated

$31Ka year

Peak month

February3.1× the quietest month

Top search term

newest ring doorbell6K searches a year

Listings sell for $99.31 on average, from $45.08 to $231.28. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $99.31 that is $0 to $10K a year per listing.

Average price

$99.31inside the $15 to $100 sweet spot

Price range

$45.08–$231.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100–250

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

4.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #8 within Security & Surveillance. It carries 26,991 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#8in Security & Surveillance

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

26,991per listing

Listings tracked

4

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

22 months