Thanksgiving Backdrop

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +105.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+105.9%

Conversion, latest week

0.6%

Market size, estimated

$114Ka year

Peak month

November276.9× the quietest month

Top search term

fall backdrop180K searches a year

Listings sell for $13.55 on average, from $4.10 to $39.07. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At $13.55 that is $1K to $3K a year per listing.

Average price

$13.55under the $15 to $100 sweet spot

Price range

$4.10–$39.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

7.2%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #18,884 within Lighting & Studio. It carries 663 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

92%

Out of stock, average day

20.7%

Average rank

#18,884in Lighting & Studio

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

663per listing

Listings tracked

86

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months