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tecsun

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 31Growth 17Conversion 15Competition 25Returns 20Price range 14Avg price 53Brand share 3Review moat 74Quality gap 82

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good524.19

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$165.06

avg listing price — sweet spot $15–$100

Market size

Okay$145K

$145K/yr · 72K searches

Competition

Bad70%

top-5 click share — a locked-up shelf

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Growth

Bad-15.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Price range

Bad$39.93–$477.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tecsun is a $145K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 30/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

tecsun market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$41K–$83K
units × avg price
Conversion rate
1.2%
Avg BSR
#109
Page quality
0%
Prime
94%
Sponsored
44%
Out of stock
5.9%
Avg brand age
52 months
Avg seller age
168 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

27

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • TECSUN85%
  • Kaito6%
  • XHDATA3%
  • Eton3%
  • GLCSYJF2%
  • Sangean1%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — -15.9% search growth over the last 90 days.
2K2KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3×

Top tecsun search terms

  • tecsun26K/yr
  • tecsun radio17K/yr
  • tecsun shortwave radio10K/yr
  • tecsun pl-990x7K/yr
  • tecsun pl-6804K/yr
  • tecsun pl-6604K/yr
  • tecsun s-2200x3K/yr
All search terms

Top tecsun products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$15K20%$29K30%$44K40%$58K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about tecsun

What buyers praise and complain about, mined from review topics.

What buyers love

Signal Strength22%

“Nice touch with a signal strength”

Quality-Overall17%

“Good Quality”

Audio Quality11%

“Very good sound”

Value For Money7%

“Great value”

Portability6%

“totally portable”

Size-Overall5%

“THIS FITS THE BILL”

Battery Life3%

“Battery life is good”

Ease Of Use3%

“Easy to use”

Range3%

“The range on the wip antenna is amazing”

Design-Overall2%

“Its built nice”

What buyers complain about

Durability9%

“Died soon after using”

Quality-Overall8%

“I certainly wasnt expecting such poor performance from a TECSUN product”

Battery Life7%

“Sent with dead battery. would not hold charge”

Instructions/User Manual/Troubleshooting6%

“Poor reception and confusing manual”

Signal Strength6%

“This radio offers such poor sensitivity I question the value of YouTube reviews”

Size-Overall5%

“Very small”

Charging5%

“Charge not Functioning”

Functionality-Overall5%

“would not activate”

Touch/Button Controls5%

“The controls are a bit complicated”

Value For Money5%

“twice as expensive”

Top return reasons

Signal Strength15%
Functionality-Overall14%
Advertised Vs Actual Product8%
Audio Quality7%
Size-Overall6%
Charging5%
Defective Material/Parts5%
Ease Of Use5%
Product Condition4%
Touch/Button Controls4%

Common questions

Is tecsun profitable to sell on Amazon United States?
The niche generates $145K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (30/100).
How competitive is the tecsun niche?
6 brands and 27 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in tecsun?
Top complaints mined from reviews: Durability, Quality-Overall, Battery Life. The return rate is 6.3% — above our launch gate.
When does demand for tecsun peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the tecsun niche?
Listings span $39.93–$477.49; the average listing price is $165.06 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.