tecsun
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good524.19avg incumbent reviews — the moat a new listing must climb
Avg price
Good$165.06avg listing price — sweet spot $15–$100
Market size
Okay$145K$145K/yr · 72K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Returns
Bad6.3%return rate — above 5% kills the launch gate
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$39.93–$477.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tecsun is a $145K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 30/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
tecsun market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $41K–$83K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 44%
- Out of stock
- 5.9%
- Avg brand age
- 52 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
27
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- TECSUN85%
- Kaito6%
- XHDATA3%
- Eton3%
- GLCSYJF2%
- Sangean1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — -15.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top tecsun search terms
- tecsun26K/yr
- tecsun radio17K/yr
- tecsun shortwave radio10K/yr
- tecsun pl-990x7K/yr
- tecsun pl-6804K/yr
- tecsun pl-6604K/yr
- tecsun s-2200x3K/yr
Top tecsun products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tecsun PL990 Digital Worldband AM/FM Shortwave Longwave Radio with Single Side Band Reception & MP3 Player Matte Black
TECSUN$287.624.4★291 rev

Tecsun Digital PL330 AM/FM/LW/SW Worldband Radio with Single Side Band Receiver
TECSUN$82.714.4★1,000 rev

Tecsun PL880 Portable Digital PLL Dual Conversion AM/FM Longwave Shortwave Radio with SSB (Single Side Band) Reception
TECSUN$177.484.4★1,496 rev

Tecsun H501 Digital Worldband AM/FM Shortwave Longwave Radio with SSB Reception Dual Speakers & MP3 Player Matte Black
TECSUN$320.174.3★158 rev

TECSUN PL-380 DSP FM Stereo. MW. SW. LW. World Band PLL Radio Receiver LCD Display ETM Function Added
Kaito$55.534.4★1,347 rev
Newest
by launch date
Tecsun S-2200 AM/FM/LW Shortwave SSB VHF Airband DSP World Band Radio Receiver North American Edition
TECSUN$477.490 rev

TEF6686 Portable Shortwave RadioAM FM SW LW Ultra High Sensitivity Full Band Radioswith 2.8-inch LCD Display and DSP ReceiverSuitable for Indoor Outdoor Travel Camping Climbing
GLCSYJF$95.7210 rev

XHDATA D808 Portable AM FM SW LW Air Band Radio SSB RDS Multi Band Radio Speaker with LCD Display Alarm Clock External Antenna (Grey)
XHDATA$90.67227 rev

Tecsun M-601 Rechargeable Digital Portable FM Radio Audio Recorder & Player with Bluetooth 5.0 USB-C Input & Built-in Micro SD Card Slot
TECSUN$39.936 rev

Tecsun Digital PL368 AM/FM/LW/SW Worldband Radio with Single Side Band Receiver (Black)
TECSUN$94.64334 rev
Trending
90-day click momentum
Tecsun S-2200 AM/FM/LW Shortwave SSB VHF Airband DSP World Band Radio Receiver North American Edition
TECSUN$477.490.0★

TEF6686 Portable Shortwave RadioAM FM SW LW Ultra High Sensitivity Full Band Radioswith 2.8-inch LCD Display and DSP ReceiverSuitable for Indoor Outdoor Travel Camping Climbing
GLCSYJF$95.722.8★

XHDATA D808 Portable AM FM SW LW Air Band Radio SSB RDS Multi Band Radio Speaker with LCD Display Alarm Clock External Antenna (Grey)
XHDATA$90.674.4★

Tecsun PL990 Digital Worldband AM/FM Shortwave Longwave Radio with Single Side Band Reception & MP3 Player Matte Black
TECSUN$287.624.4★

Eton Elite Field Radio with AM/FM Shortwave RDS Bluetooth Digital Tuning Treble/Bass Control 50 Memory Stations External Antenna Rich LCD Display Retro Tabletop Design
Eton$134.933.9★
What buyers say about tecsun
What buyers praise and complain about, mined from review topics.What buyers love
“Nice touch with a signal strength”
“Good Quality”
“Very good sound”
“Great value”
“totally portable”
“THIS FITS THE BILL”
“Battery life is good”
“Easy to use”
“The range on the wip antenna is amazing”
“Its built nice”
What buyers complain about
“Died soon after using”
“I certainly wasnt expecting such poor performance from a TECSUN product”
“Sent with dead battery. would not hold charge”
“Poor reception and confusing manual”
“This radio offers such poor sensitivity I question the value of YouTube reviews”
“Very small”
“Charge not Functioning”
“would not activate”
“The controls are a bit complicated”
“twice as expensive”
Top return reasons
Common questions
- Is tecsun profitable to sell on Amazon United States?
- The niche generates $145K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (30/100).
- How competitive is the tecsun niche?
- 6 brands and 27 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in tecsun?
- Top complaints mined from reviews: Durability, Quality-Overall, Battery Life. The return rate is 6.3% — above our launch gate.
- When does demand for tecsun peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the tecsun niche?
- Listings span $39.93–$477.49; the average listing price is $165.06 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.