Is tablet profitable to sell on Amazon United States?

The niche generates $87.8M/yr across 35 tracked products. 14 of 14 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the tablet niche?

16 brands and 232 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in tablet?

Top complaints mined from reviews: Charging, Functionality-Overall, Software/Application. The return rate is 1.6%.

When does demand for tablet peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the tablet niche?

Listings span $39.77–$798.64; the average listing price is $191.80 (sweet spot $15–$100). The average incumbent carries 3,503 reviews — the moat a new listing must climb.

tablet

Worth a look

Shows a $87.8M/yr market, but prices mostly outside the sweet spot ($39.77–$798.64) keeps it on the watch list.

Market size

Incredible$87.8M

$87.8M/yr · 50.3M searches

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$191.80

avg listing price — sweet spot $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,502.97

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad$39.77–$798.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, tablet is a $87.8M/yr Amazon United States market (50.3M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

tablet market data

Units sold / yr: 500K–600K; avg 10,000–12,500/product
Revenue / yr: $95.9M–$115.1M; units × avg price
Conversion rate: 0.9%
Avg BSR: #91
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 1.0%
Avg brand age: 43 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

232

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

14%

Samsung49%
Lenovo13%
Apple12%
ECOPAD5%
COOPERS4%
NOVOJOY3%
Open — no brand owns it (10 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top tablet search terms

tablet19.9M/yr -5.7%0.3% conv.
electronics tablets4.1M/yr +16.0%0.0% conv.
samsung tablet5.0M/yr +0.1%0.9% conv.
tablets on sale clearance4.7M/yr +1.5%0.4% conv.
android tablet2.8M/yr -2.6%0.6% conv.
tablets2.8M/yr +10.0%0.3% conv.
fire tablet2.3M/yr +16.3%0.1% conv.
amazon fire tablet2.1M/yr +10.8%0.1% conv.
lenovo tablet963K/yr -5.7%0.9% conv.
tablet samsung936K/yr -8.8%0.4% conv.

All search terms

Top tablet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Samsung Galaxy Tab A11+ 6GB RAM 128GB Storage Expandable Storage Gray

Samsung$197.944.6★1,745 rev

Samsung Galaxy Tab A11 WiFi Model (International Version) 8.7 inches 64GB + 4GB with Model Number SM-X133 (Gray)

Samsung$128.714.4★169 rev

Samsung Galaxy Tab S10 Lite 6GB RAM 128GB 2TB Expand 10.9 LCD Gray

Samsung$278.064.6★1,152 rev

Samsung Galaxy Tab A11+ 8GB RAM 256GB Storage AI Assist Slim Light Gray

Samsung$273.854.6★1,745 rev

Lenovo Tab One - Lightweight Tablet - up to 12.5 Hours of YouTube Streaming - 8.7 HD Display - 4 GB Memory - 64 GB Storage - MediaTek Helio G85 - Includes Folio Case

Lenovo$107.884.3★637 rev

Newest

by launch date

Android 15 Tablet 10 Inch 20GB RAM 64GB ROM 1TB Expandable Fast WiFi 6 & BT 5.4 Electronics Tablets 5-Core HD IPS Touchscreen 8H+ Battery 2*Camera Tablet for Kids & Adults Gift Streaming Work

Evermyth$69.93104 rev

1mo ago

URAO Tablet 10.1 Android Tablet with Octa-core Processor 30GB RAM 128GB ROM HD IPS Touchscreen 8H Battery Wi-Fi 6 BT 5.4 Dual Camera Android 16 Tablets 2026

URAO$92.70374 rev

2mo ago

Samsung Galaxy Tab A11 (SM-X133) 64GB 4GB Ram WiFi Only International Version (25W Fast Charger Bundle Gray)

Samsung$132.1960 rev

4mo ago

HNVHNV Tablet 10 inch Android 13 Tablets 6GB RAM 32GB ROM Quad-Core Processor 1280x800 LCD Touch Screen WiFi GMS Dual Camera Bluetooth 6000mAh Battery (Blue)

HNVHNV$53.29284 rev

5mo ago

Samsung Galaxy Tab A11+ 6GB RAM 128GB Storage Expandable Storage Gray

Samsung$197.941,745 rev

6mo ago

What buyers say about tablet

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Great Buy”

Quality-Overall14%

“it is a solid quality”

Battery Life7%

“Decent battery life”

Ease Of Use6%

“User Friendly”

Display Resolution5%

“Clear display”

Advertised Vs Actual Product4%

“Just as described”

Assembly/Installation4%

“Perfect installation”

Size-Overall3%

“True to size”

Software/Application3%

“The app runs smoothly”

Color3%

“Colors are vibrant”

What buyers complain about

Charging15%

“Very slow charging”

Functionality-Overall7%

“Barely works”

Software/Application7%

“Some kind of faulty software”

Durability7%

“Breaks very easily”

Quality-Overall5%

“Bad quality”

Connectivity-Overall5%

“would not stay connected”

Assembly/Installation4%

“Setup is a royal pain”

Computation Performance4%

“Very Slow”

Value For Money3%

“It is a bit pricey”

Touch/Button Controls3%

“Touch button is not working”

Top return reasons

Functionality-Overall13%

Size-Overall11%

Value For Money9%

Charging8%

Connectivity-Overall6%

Computation Performance6%

Software/Application5%

Compatibility-Overall5%

Assembly/Installation5%