Tablet
MaybeShoppers spend an estimated $87.8M a year here. But prices span $39.77–$798.64, mostly outside the sweet spot, so Tablet is a Maybe.
- Flapen Score
- 54 / 100Top 11% of 8,347 Electronics niches · +11 vs the category median of 4354
- Market size
- $87.8M/yr50.3M searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 43%top-5 click share · 16 brands · 232 sellers
Flapen Score
Tablet against its category
The dotted line is the Electronics average. Past it, Tablet is stronger. Inside it, weaker.
Market
The Tablet market on Amazon at a glance
Shoppers on Amazon United States searched for Tablet 50.3M times last year and spent an estimated $87.8M. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 50.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87.8M a year.
- Searches, last 12 months
- 50.3M
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $87.8Ma year
- Peak month
- December2.3× the quietest month
- Top search term
- tablet19.9M searches a year
02 · Price
A sale here is worth $191.80.
Listings sell for $191.80 on average, from $39.77 to $798.64. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 10,000 to 12,500 of them. At $191.80 that is $1.9M to $2.4M a year per listing.
- Average price
- $191.80above the $15 to $100 sweet spot
- Price range
- $39.77–$798.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $1.9M–$2.4M
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #91 within Computers & Tablets. It carries 3,503 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #91in Computers & Tablets
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 3,503per listing
- Listings tracked
- 35
04 · Newcomers
14 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Tablet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Samsung Galaxy Tab A11+ 6GB RAM 128GB Storage Expandable Storage Gray
- Price
- $197.94
- Rating
- 4.6/5
- Reviews
- 1,745
- Age
- 6mo ago

Samsung Galaxy Tab A11 WiFi Model (International Version) 8.7 inches 64GB + 4GB with Model Number SM-X133 (Gray)
- Price
- $128.71
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 9mo ago

Samsung Galaxy Tab S10 Lite 6GB RAM 128GB 2TB Expand 10.9 LCD Gray
- Price
- $278.06
- Rating
- 4.6/5
- Reviews
- 1,152
- Age
- 10mo ago

Samsung Galaxy Tab A11+ 8GB RAM 256GB Storage AI Assist Slim Light Gray
- Price
- $273.85
- Rating
- 4.6/5
- Reviews
- 1,745
- Age
- 6mo ago

Lenovo Tab One - Lightweight Tablet - up to 12.5 Hours of YouTube Streaming - 8.7 HD Display - 4 GB Memory - 64 GB Storage - MediaTek Helio G85 - Includes Folio Case
- Price
- $107.88
- Rating
- 4.3/5
- Reviews
- 637
- Age
- 1y ago
Trending
estimated 90-day click momentum
URAO Tablet 10.1 Android Tablet with Octa-core Processor 30GB RAM 128GB ROM HD IPS Touchscreen 8H Battery Wi-Fi 6 BT 5.4 Dual Camera Android 16 Tablets 2026
- Price
- $92.70
- Rating
- 4.1/5
- Reviews
- 374
- Age
- 2mo ago

Apple iPad Air 11-inch (M2): Built for Apple Intelligence Liquid Retina Display 1TB 12MP Front/Back Camera Wi-Fi 6E + 5G Cellular Touch ID All-Day Battery Life Purple
- Price
- $785.83
- Rating
- 4.6/5
- Reviews
- 222
- Age
- 2y ago

Android 15 Tablet 10 Inch 20GB RAM 64GB ROM 1TB Expandable Fast WiFi 6 & BT 5.4 Electronics Tablets 5-Core HD IPS Touchscreen 8H+ Battery 2*Camera Tablet for Kids & Adults Gift Streaming Work
- Price
- $69.93
- Rating
- 4.0/5
- Reviews
- 104
- Age
- 1mo ago

Samsung Galaxy Tab A11 WiFi Model (International Version) 8.7 inches 64GB + 4GB with Model Number SM-X133 (Gray)
- Price
- $128.71
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 9mo ago

HNVHNV Tablet 10 inch Android 13 Tablets 6GB RAM 32GB ROM Quad-Core Processor 1280x800 LCD Touch Screen WiFi GMS Dual Camera Bluetooth 6000mAh Battery (Blue)
- Price
- $53.29
- Rating
- 3.8/5
- Reviews
- 284
- Age
- 5mo ago
Newest
by launch date
Android 15 Tablet 10 Inch 20GB RAM 64GB ROM 1TB Expandable Fast WiFi 6 & BT 5.4 Electronics Tablets 5-Core HD IPS Touchscreen 8H+ Battery 2*Camera Tablet for Kids & Adults Gift Streaming Work
- Price
- $69.93
- Rating
- 4.0/5
- Reviews
- 104
- Age
- 1mo ago

URAO Tablet 10.1 Android Tablet with Octa-core Processor 30GB RAM 128GB ROM HD IPS Touchscreen 8H Battery Wi-Fi 6 BT 5.4 Dual Camera Android 16 Tablets 2026
- Price
- $92.70
- Rating
- 4.1/5
- Reviews
- 374
- Age
- 2mo ago

Samsung Galaxy Tab A11 (SM-X133) 64GB 4GB Ram WiFi Only International Version (25W Fast Charger Bundle Gray)
- Price
- $132.19
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 4mo ago

HNVHNV Tablet 10 inch Android 13 Tablets 6GB RAM 32GB ROM Quad-Core Processor 1280x800 LCD Touch Screen WiFi GMS Dual Camera Bluetooth 6000mAh Battery (Blue)
- Price
- $53.29
- Rating
- 3.8/5
- Reviews
- 284
- Age
- 5mo ago

Samsung Galaxy Tab A11+ 6GB RAM 128GB Storage Expandable Storage Gray
- Price
- $197.94
- Rating
- 4.6/5
- Reviews
- 1,745
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
232
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 82%
Open market
14%
- Samsung49%
- Lenovo13%
- Apple12%
- ECOPAD5%
- COOPERS4%
- NOVOJOY3%
- Open — no brand owns it (10 brands, 14%)
Demand
Tablet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Tablet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tablet19.9M/yr
- electronics tablets4.1M/yr
- samsung tablet5.0M/yr
- tablets on sale clearance4.7M/yr
- android tablet2.8M/yr
- tablets2.8M/yr
- fire tablet2.3M/yr
- amazon fire tablet2.1M/yr
- lenovo tablet963K/yr
- tablet samsung936K/yr
Reviews and returns
What reviews say buyers love and hate about Tablet
We read the reviews and the return reasons for every product selling here.
“Very slow charging”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tablet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









