Is T12 Earbuds profitable to sell on Amazon United States?

Flapen scores T12 Earbuds 38 out of 100 on Amazon United States, a Fail. Shoppers spend $469K a year across 7 tracked products. Search demand grew -3.2% in the last 90 days.

How competitive is the T12 Earbuds niche on Amazon United States?

5 brands and 17 sellers compete in T12 Earbuds on Amazon United States. The top 5 T12 Earbuds products take 95% of clicks, and the top 5 brands take 100%.

What do buyers complain about in T12 Earbuds?

T12 Earbuds buyers on Amazon United States complain most about Noise Cancellation, Audio Quality, and Durability. An estimated 4.2% of orders come back.

What does it cost to enter the T12 Earbuds niche?

T12 Earbuds sells for $30.04 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.44 to $62.93. The average product has 20,021 reviews, the count a new listing must catch up to.

T12 Earbuds

Fail

The top 5 brands take 100% of clicks, so T12 Earbuds is a Fail.

Flapen Score: 38
38 / 100Ranks 5,797 of 8,347 Electronics niches · −5 vs the category median of 43
Market size: $469K/yr474K searches / yr
90-day growth: -3.2%search demand this quarter
Competition: 95%top-5 click share · 5 brands · 17 sellers

Flapen Score

T12 Earbuds against its category

The dotted line is the Electronics average. Past it, T12 Earbuds is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The T12 Earbuds market on Amazon at a glance

Shoppers on Amazon United States searched for T12 Earbuds 474K times last year and spent an estimated $469K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 474K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $469K a year.

Searches, last 12 months: 474K
Growth, 90 days vs prior 90: -3.2%
Conversion, latest week: 3.3%
Market size, estimated: $469Ka year
Top search term: used340K searches a year

02 · Price

A sale here is worth $30.04.

Listings sell for $30.04 on average, from $9.44 to $62.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $30.04 that is $30K to $38K a year per listing.

Average price: $30.04inside the $15 to $100 sweet spot
Price range: $9.44–$62.93
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $30K–$38K
Returns: 4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Headphones & Earbuds. It carries 20,021 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #39in Headphones & Earbuds
Average rating: 4.27 starsAmazon United States average 4.42 stars
Average reviews: 20,021per listing
Listings tracked: 7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 44 months

Products

Top T12 Earbuds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Brand 155%
Brand 233%
Brand 37%
Brand 44%
Brand 52%

Demand

T12 Earbuds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.3× · 11 of 12 months tracked

Search terms

Top T12 Earbuds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

used340K/yr -0.5%0.0% conv.
tozo nc981K/yr +1.5%5.8% conv.
usado9K/yr -20.9%0.0% conv.
usados6K/yr +0.9%0.0% conv.
all oxi laundry detergent6K/yr -25.5%4.0% conv.
all oxi4K/yr +17.8%4.8% conv.
all free and clear oxi3K/yr +13.6%8.7% conv.
tozo nc9 earbuds9K/yr -56.3%7.6% conv.
nc9 tozo3K/yr +10.5%6.1% conv.
tozo nc9 hybrid active noise cancelling wireless earbuds3K/yr -25.9%13.1% conv.

Reviews and returns

What reviews say buyers love and hate about T12 Earbuds

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Audio Quality”

8%of negative reviews mention “Noise Cancellation”

4.2%of orders come back

“Not noise cancelling”

A buyer, on “Noise Cancellation”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common T12 Earbuds questions

Answered from the same tracked data.

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