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Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

58K

Growth, 90 days vs prior 90

-32.9%

Conversion, latest week

6.5%

Market size, estimated

$83Ka year

Top search term

tozo t2018K searches a year

Listings sell for $22.32 on average, from $16.22 to $28.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $22.32 that is $6K to $11K a year per listing.

Average price

$22.32inside the $15 to $100 sweet spot

Price range

$16.22–$28.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

3.1%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #459 within Headphones & Earbuds. It carries 17,479 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

22.2%

Average rank

#459in Headphones & Earbuds

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

17,479per listing

Listings tracked

8

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

21 months