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Swivel Laptop Stand

Fail

Demand is soft, at -26.9% this quarter, so Swivel Laptop Stand is a Fail.

Flapen Score
36
36 / 100
Ranks 6,374 of 8,347 Electronics niches · −7 vs the category median of 43
Market size
$181K/yr106K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
77%top-5 click share · 8 brands · 17 sellers

Flapen Score

Swivel Laptop Stand against its category

The dotted line is the Electronics average. Past it, Swivel Laptop Stand is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swivel Laptop Stand market on Amazon at a glance

Shoppers on Amazon United States searched for Swivel Laptop Stand 106K times last year and spent an estimated $181K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
4.7%
Market size, estimated
$181Ka year
Peak month
December2.4× the quietest month
Top search term
stxnd63K searches a year

02 · Price

A sale here is worth $36.44.

Listings sell for $36.44 on average, from $16.89 to $90.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $36.44 that is $18K to $27K a year per listing.

Average price
$36.44inside the $15 to $100 sweet spot
Price range
$16.89–$90.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$18K–$27K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #104 within Stands. It carries 2,614 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#104in Stands
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,614per listing
Listings tracked
13

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Swivel Laptop Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

17

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

3%

  • Brand 136%
  • Brand 229%
  • Brand 316%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (2 brands, 3%)

Demand

Swivel Laptop Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Swivel Laptop Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stxnd63K/yr
  • 360 laptop stand10K/yr
  • laptop stand rotating10K/yr
  • laptop stand swivel8K/yr
  • laptop stand aluminum alloy rotating bracket2K/yr
  • stand laptop stand10K/yr
  • aluminum alloy swivel computer stand1K/yr
  • cyber vintage laptop stand476/yr
  • super laptop stand108/yr

Reviews and returns

What reviews say buyers love and hate about Swivel Laptop Stand

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Strength”
10%of negative reviews mention “Strength”
3.4%of orders come back
“Wish it was a bit more sturdy”
A buyer, on “Strength”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Swivel Laptop Stand questions

Answered from the same tracked data.