Swimming Headphones

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+40.6%

Conversion, latest week

4.0%

Market size, estimated

$2.9Ma year

Peak month

June1.8× the quietest month

Top search term

swimming headphones258K searches a year

Listings sell for $69.83 on average, from $13.74 to $180.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $69.83 that is $140K to $175K a year per listing.

Average price

$69.83inside the $15 to $100 sweet spot

Price range

$13.74–$180.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$140K–$175K

Returns

3.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #295 within Headphones & Earbuds. It carries 6,366 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

16.7%

Average rank

#295in Headphones & Earbuds

Average rating

4.09 starsAmazon United States average 4.42 stars

Average reviews

6,366per listing

Listings tracked

27

15 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

9Amazon's first-year sales bar

Average brand age

29 months