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Swimming Headphones

Maybe

Shoppers spend an estimated $2.9M a year here. But the average product has 6,366 reviews to catch up to, so Swimming Headphones is a Maybe.

Filters High Price Out of Stock
Flapen Score
63
63 / 100Top 2% of 8,347 Electronics niches · +20 vs the category median of 43
Market size
$2.9M/yr1.1M searches / yr
90-day growth
+40.6%search demand this quarter
Competition
56%top-5 click share · 20 brands · 42 sellers

Flapen Score

Swimming Headphones against its category

The dotted line is the Electronics average. Past it, Swimming Headphones is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Swimming Headphones market on Amazon at a glance

Shoppers on Amazon United States searched for Swimming Headphones 1.1M times last year and spent an estimated $2.9M. The top 5 brands take 71% of clicks. Demand peaks in Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+40.6%
Conversion, latest week
4.0%
Market size, estimated
$2.9Ma year
Peak month
June1.8× the quietest month
Top search term
swimming headphones258K searches a year

02 · Price

A sale here is worth $69.83.

Listings sell for $69.83 on average, from $13.74 to $180.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $69.83 that is $140K to $175K a year per listing.

Average price
$69.83inside the $15 to $100 sweet spot
Price range
$13.74–$180.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$140K–$175K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #295 within Headphones & Earbuds. It carries 6,366 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#295in Headphones & Earbuds
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
6,366per listing
Listings tracked
27

04 · Newcomers

9 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
9Amazon's first-year sales bar
Average brand age
29 months

Products

Top Swimming Headphones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

42

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

25%

  • Brand 133%
  • Brand 223%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Swimming Headphones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Swimming Headphones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swimming headphones258K/yr
  • waterproof headphones for swimming135K/yr
  • shokz openswim pro94K/yr
  • swimming earbuds70K/yr
  • underwater headphones for swimming72K/yr
  • swim headphones60K/yr
  • swimming headphones underwater63K/yr
  • waterproof bone conduction headphones swimming17K/yr
  • shokz openswim44K/yr
  • underwater headphones34K/yr

Reviews and returns

What reviews say buyers love and hate about Swimming Headphones

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Audio Quality”
10%of negative reviews mention “Durability”
3.8%of orders come back
“broke after one use”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

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FAQ

Common Swimming Headphones questions

Answered from the same tracked data.