Swimming Earbuds

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months

173K

Growth, 90 days vs prior 90

+40.6%

Conversion, latest week

2.6%

Market size, estimated

$241Ka year

Peak month

July2.7× the quietest month

Top search term

swimming earbuds70K searches a year

Listings sell for $53.55 on average, from $9.59 to $162.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $53.55 that is $5K to $13K a year per listing.

Average price

$53.55inside the $15 to $100 sweet spot

Price range

$9.59–$162.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$5K–$13K

Returns

3.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #289 within Headphones & Earbuds. It carries 15,796 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

23.8%

Average rank

#289in Headphones & Earbuds

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

15,796per listing

Listings tracked

34

20 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

13Amazon's first-year sales bar

Average brand age

27 months