swimming earbuds
Worth a lookShows a sweet-spot price point ($53.55 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$53.55avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+40.6%90-day search growth — must beat 0% to launch
Price range
Good$9.59–$162.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$241K$241K/yr · 173K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad15,796.18avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, swimming earbuds is a $241K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Apr–Jun–Jul–Aug. Verdict: Worth a look — 60/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
swimming earbuds market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $214K–$268K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #289
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 23.8%
- Avg brand age
- 27 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
52
Top-5 brand share
49%
Top 20: 93%
Top-5 click share
42%
Top 20: 84%
Open market
44%
- PSIER20%
- Dnniakm8%
- Roujune8%
- SHOKZ7%
- TOZO7%
- JBL6%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +40.6% search growth over the last 90 days.Peak months: Apr, Jun, Jul, Aug · busiest ÷ quietest = 2.7×
Top swimming earbuds search terms
- swimming earbuds70K/yr
- underwater earbuds for swimming25K/yr
- swim earbuds13K/yr
- swimming ear buds13K/yr
- ear buds for swimming10K/yr
- underwater earbuds8K/yr
- swimming bluetooth earbuds8K/yr
- waterproof earbuds swimming4K/yr
- swimming earbuds bluetooth4K/yr
- earbuds for swimming laps8K/yr
Top swimming earbuds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PSIER Bone Conduction Headphones IPX8 Waterproof Swimming Headphones with MP3 Mode 32GB Memory Open Ear Headphones with AI Music Generation 8 Hours Playtime Bluetooth 6.0 for Running and Fitness
PSIER$52.094.3★2,657 rev
Roujune Bone Conduction Headphones IPX8 Waterproof Swimming Headphones Open Ear Headphones with MP3 Mode 32GB Memory 8H Playtime Bluetooth 5.4 Ear Buds Secure Fit for Running and Fitness (Gray)
Roujune$36.543.9★157 rev
JBL Endurance Race 2 - Waterproof (IP68) Sports True Wireless Earbuds with 4 mics for Crisp Clear Calls JBL Pure Bass Sound 48Hrs of Playback Plus Speed Charging & Active Noise Cancelling (Blue)
JBL$59.614.2★1,561 rev
SHOKZ OpenSwim Pro - Open-Ear Bluetooth & MP3 Bone Conduction Sport Headphones Swimming Headphones IP68 Waterproof Grey
SHOKZ$162.054.3★3,149 rev
CXK Bone Conduction Headphones IPX8 Waterproof Swimming Headphones Bluetooth 6.0 Open Ear Headphones with Built-in Memory MP3 Mode 12H Playtime Underwater Wireless Earbuds Secure Fit for Sports
CXK$92.094.4★116 rev
Newest
by launch date
SAMVEK Swimming Headphones Underwater IP68 Waterproof Bone Conduction Headphones for Swimming Open Ear Bluetooth 5.4 Earbuds with MP3 Mode 32GB Memory 8 Hours Playtime for Cycling Running
SAMVEK$37.743 rev
CXK Bone Conduction Headphones IPX8 Waterproof Swimming Headphones Bluetooth 6.0 Open Ear Headphones with Built-in Memory MP3 Mode 12H Playtime Underwater Wireless Earbuds Secure Fit for Sports
CXK$92.09116 rev
VLOP Bone Conduction Headphones for Swimming - Open-Ear Wireless Sport Earbuds with Hybrid Bone & Air Conduction Built-in MP3 Storage IPX8 Waterproof Bluetooth Running Headphones (Midnight Black)
VLOP$55.1530 rev
ZOVIMAX Bone Conduction Headphones Swimming Headphones Open Ear Headphones
ZOVIMAX$40.3517 rev
CXK Bone Conduction Swimming Headphones
CXK$88.2111 rev
Trending
90-day click momentum
KESIEME Swimming Headphones IPX8 Waterproof Underwater Swimming Headphone Bluetooth 5.4 Bone Conduction Earbuds Built-in 32G Memory Open Ear Sport Earphones for Running Cycling
KESIEME$35.304.1★
SAMVEK Swimming Headphones Underwater IP68 Waterproof Bone Conduction Headphones for Swimming Open Ear Bluetooth 5.4 Earbuds with MP3 Mode 32GB Memory 8 Hours Playtime for Cycling Running
SAMVEK$37.745.0★
Liquid Silicone Swimming Headphones-Bone Conduction Headphones IP68 Waterproof Underwater Earphones LiteSurge Bluetooth Soft/Skin Open Ear Swim Earbuds with 32 GB MP3 Memory for Sport-Dark Gray
MARLALL$47.644.0★
VLOP Bone Conduction Headphones for Swimming - Open-Ear Wireless Sport Earbuds with Hybrid Bone & Air Conduction Built-in MP3 Storage IPX8 Waterproof Bluetooth Running Headphones (Midnight Black)
VLOP$55.154.3★
CXK Bone Conduction Headphones IPX8 Waterproof Swimming Headphones Bluetooth 6.0 Open Ear Headphones with Built-in Memory MP3 Mode 12H Playtime Underwater Wireless Earbuds Secure Fit for Sports
CXK$92.094.4★
What buyers say about swimming earbuds
What buyers praise and complain about, mined from review topics.What buyers love
“Clear sound”
“cheap price”
“Solid quality”
“Great battery”
“comfortable to wear”
“Secure fit”
“Charges fast”
“Comfortable to wear”
“sturdy and durable material makes it easy to take on the go”
“connects quickly”
What buyers complain about
“Doesn't charge”
“broke after one use”
“Sound is horrible”
“Does not stay connected”
“This are very low quality”
“Low battery life”
“To big”
“Works poorly”
“they're making this noise”
“Poor volume control”
Top return reasons
Common questions
- Is swimming earbuds profitable to sell on Amazon United States?
- The niche generates $241K/yr across 34 tracked products. 13 of 20 products launched in the last 360 days are still selling. 90-day search growth is +40.6%. Flapen's verdict: Worth a look (60/100).
- How competitive is the swimming earbuds niche?
- 24 brands and 52 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in swimming earbuds?
- Top complaints mined from reviews: Charging, Durability, Audio Quality. The return rate is 3.2%.
- When does demand for swimming earbuds peak?
- Demand peaks in Apr–Jun–Jul–Aug; the busiest month runs 2.7× the quietest.
- What does it cost to enter the swimming earbuds niche?
- Listings span $9.59–$162.05; the average listing price is $53.55 (sweet spot $15–$100). The average incumbent carries 15,796 reviews — the moat a new listing must climb.