Swann Dvr
FailThe top 5 brands take 100% of clicks, so Swann Dvr is a Fail.
- Flapen Score
- 33 / 100Ranks 7,120 of 8,347 Electronics niches · −10 vs the category median of 4333
- Market size
- $128K/yr50K searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 54%top-5 click share · 5 brands · 17 sellers
Flapen Score
Swann Dvr against its category
The dotted line is the Electronics average. Past it, Swann Dvr is stronger. Inside it, weaker.
Market
The Swann Dvr market on Amazon at a glance
Shoppers on Amazon United States searched for Swann Dvr 50K times last year and spent an estimated $128K. All 5 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $128Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- swann dvr only9K searches a year
02 · Price
A sale here is worth $272.46.
Listings sell for $272.46 on average, from $63.65 to $576.81. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $272.46 that is $0 to $27K a year per listing.
- Average price
- $272.46above the $15 to $100 sweet spot
- Price range
- $63.65–$576.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$27K
- Returns
- 9.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #259 within Security & Surveillance. It carries 482 reviews at 3.81 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 61%
- Out of stock, average day
- 28.2%
- Average rank
- #259in Security & Surveillance
- Average rating
- 3.81 starsAmazon United States average 4.42 stars
- Average reviews
- 482per listing
- Listings tracked
- 23
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Swann Dvr products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Swann Home DVR Security Camera Recorder with 1TB HDD 8 Channels 1080p Full HD Video & Smart Search Features 84680H
- Price
- $331.77
- Rating
- 3.9/5
- Reviews
- 154
- Age
- 6y ago

Swann Home/Business Wired DVR 1080p Full HD Security Camera System 8 Channels 4 Cameras Indoor/Outdoor 1TB HDD Storage Color Night Vision Sensor Spotlights 24/7 Recording
- Price
- $267.66
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 1y ago

Swann 4 Channel 4K Ultra HD DVR Recorder (Cameras Sold Separately) SRDVR-45680H Black
- Price
- $319.85
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2y ago

ANNKE 8CH 3K Lite Security Digital Video Recorder with 1TB Hard Drive H.265+ Hybrid 5-in-1 Surveillance DVR Human & Vehicle Detection Supports 8CH Analog and 2 IP Cameras for 24/7 Home CCTV Black
- Price
- $120.81
- Rating
- 4.2/5
- Reviews
- 1,247
- Age
- 6y ago

SWANN SWDVR-84400H-US 8-Channel 720p DVR electronic consumer
- Price
- $234.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10y ago
Trending
estimated 90-day click momentum
Swann 4 Channel 4K Ultra HD DVR Recorder (Cameras Sold Separately) SRDVR-45680H Black
- Price
- $319.85
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2y ago

Swann DVR4-4575 - 4 Channel 1080p Digital Video Recorder
- Price
- $195.65
- Rating
- 2.8/5
- Reviews
- 8
- Age
- 8y ago

SWANN SWDVR-84400H-US 8-Channel 720p DVR electronic consumer
- Price
- $234.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10y ago

REOLINK 16CH Network Video Recorder for Home Security Camera System Only Work with 16MP/12MP/4K/8MP/5MP/4MP The Same Brand PoE IP Cam 24/7 Recording to Pre-Installed 4TB Hard Drive RLN16-410
- Price
- $354.76
- Rating
- 4.3/5
- Reviews
- 1,122
- Age
- 10y ago

Swann Home DVR Security Camera Recorder with 1TB HDD 4 Channels 1080p Full HD Video & Smart Search Features 44680H
- Price
- $233.03
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 6y ago
Newest
by launch date
Swann Security Camera System 1080P Full HD DVR Wired 4 Channels 4 Camers Home/Outdoor 24/7 Recording Deterrent Red & Blue Lights Color Night Vision Human Vehicle Detection 446854MQB
- Price
- $276.21
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 7mo ago

Swann Home Security Camera System 6 Cams H.265 Wired with Person Vehicle Detection 2k 8CH Surveillance DVR Kit-Deterrent Red & Blue Lights Color Night Vision 24/7 Recording 8468562KMQB
- Price
- $450.85
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 7mo ago

Swann DVR8-4685 / 256GB SD Card / 4X PRO-2KMQB Bullet Swannforce Cams w Mic
- Price
- $327.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Swann Home/Business Wired DVR 1080p Full HD Security Camera System 8 Channels 4 Cameras Indoor/Outdoor 1TB HDD Storage Color Night Vision Sensor Spotlights 24/7 Recording
- Price
- $267.66
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 1y ago

Swann Home/Business Wired DVR 1080p Full HD Security Camera System 8 Channels 8 Cameras Indoor/Outdoor 1TB HDD Storage Color Night Vision Sensor Spotlights 24/7 Recording
- Price
- $324.03
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
17
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 96%
Open market
0%
- Swann76%
- ANNKE15%
- Fuers5%
- REOLINK3%
- TIGERSECU2%
Demand
Swann Dvr search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Swann Dvr search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- swann dvr only9K/yr
- swann dvr21K/yr
- swann dvr 8 channel9K/yr
- swann dvr replacement6K/yr
- swann replacement dvr4K/yr
Reviews and returns
What reviews say buyers love and hate about Swann Dvr
We read the reviews and the return reasons for every product selling here.
“Doesn't work well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swann Dvr questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









