Is swann dvr profitable to sell on Amazon United States?

The niche generates $128K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (33/100).

How competitive is the swann dvr niche?

5 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in swann dvr?

Top complaints mined from reviews: Functionality-Overall, Durability, Compatibility-Overall. The return rate is 9.9% — above our launch gate.

When does demand for swann dvr peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the swann dvr niche?

Listings span $63.65–$576.81; the average listing price is $272.46 (sweet spot $15–$100). The average incumbent carries 482 reviews — the moat a new listing must climb.

swann dvr

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Review moat

Great482.39

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$272.46

avg listing price — sweet spot $15–$100

Market size

Okay$128K

$128K/yr · 50K searches

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.9%

return rate — above 5% kills the launch gate

Price range

Bad$63.65–$576.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Quality Gap High Returns High Price Out of Stock

According to Flapen's Amazon United States niche tracking, swann dvr is a $128K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

swann dvr market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $68K–$136K; units × avg price
Conversion rate: 0.9%
Avg BSR: #259
Page quality: 0%
Prime: 61%
Sponsored: 57%
Out of stock: 28.2%
Avg brand age: 53 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

Swann76%
ANNKE15%
Fuers5%
REOLINK3%
TIGERSECU2%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -3.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top swann dvr search terms

swann dvr only9K/yr +120.4%0.7% conv.
swann dvr21K/yr -26.0%1.0% conv.
swann dvr 8 channel9K/yr -61.4%0.5% conv.
swann dvr replacement6K/yr -24.2%0.3% conv.
swann replacement dvr4K/yr +2.9%0.5% conv.

All search terms

Top swann dvr products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Swann Home DVR Security Camera Recorder with 1TB HDD 8 Channels 1080p Full HD Video & Smart Search Features 84680H

Swann$331.773.9★154 rev

Swann Home/Business Wired DVR 1080p Full HD Security Camera System 8 Channels 4 Cameras Indoor/Outdoor 1TB HDD Storage Color Night Vision Sensor Spotlights 24/7 Recording

Swann$267.664.0★38 rev

Swann 4 Channel 4K Ultra HD DVR Recorder (Cameras Sold Separately) SRDVR-45680H Black

Swann$319.852.0★1 rev

ANNKE 8CH 3K Lite Security Digital Video Recorder with 1TB Hard Drive H.265+ Hybrid 5-in-1 Surveillance DVR Human & Vehicle Detection Supports 8CH Analog and 2 IP Cameras for 24/7 Home CCTV Black

ANNKE$120.814.2★1,247 rev

SWANN SWDVR-84400H-US 8-Channel 720p DVR electronic consumer

Swann$234.400.0★0 rev

Newest

by launch date

Swann Security Camera System 1080P Full HD DVR Wired 4 Channels 4 Camers Home/Outdoor 24/7 Recording Deterrent Red & Blue Lights Color Night Vision Human Vehicle Detection 446854MQB

Swann$276.217 rev

7mo ago

Swann Home Security Camera System 6 Cams H.265 Wired with Person Vehicle Detection 2k 8CH Surveillance DVR Kit-Deterrent Red & Blue Lights Color Night Vision 24/7 Recording 8468562KMQB

Swann$450.852 rev

7mo ago

Swann DVR8-4685 / 256GB SD Card / 4X PRO-2KMQB Bullet Swannforce Cams w Mic

Swann$327.580 rev

11mo ago

Swann Home/Business Wired DVR 1080p Full HD Security Camera System 8 Channels 4 Cameras Indoor/Outdoor 1TB HDD Storage Color Night Vision Sensor Spotlights 24/7 Recording

Swann$267.6638 rev

1y ago

Swann Home/Business Wired DVR 1080p Full HD Security Camera System 8 Channels 8 Cameras Indoor/Outdoor 1TB HDD Storage Color Night Vision Sensor Spotlights 24/7 Recording

Swann$324.0339 rev

1y ago

What buyers say about swann dvr

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“The quality of the DVR is outstanding”

Value For Money11%

“Great value”

Compatibility-Overall9%

“Compatible with various cameras, basically plug and play to start seeing your video feed”

Assembly/Installation7%

“Easy to set up”

Software/Application6%

“The software is easy to use”

Image/Picture Clarity6%

“Clear picture”

Functionality-Overall5%

“This unit was compatible with my existing cameras and wiring, and included new features”

Security5%

“Economical security”

Connectivity-Overall4%

“And easy to put connect”

Ease Of Use3%

“easy to use”

What buyers complain about

Functionality-Overall18%

“Doesn't work well”

Durability11%

“Wont last for more than a couple years”

Compatibility-Overall10%

“non of the cameras worked with this system”

Quality-Overall8%

“poor quality”

Software/Application7%

“This product did not meet the needs of my specific application”

Recording Feature6%

“system is recording why I am not able to access it”

Connectivity-Overall5%

“Does not connect to my cell phone”

Assembly/Installation4%

“Setup instructions are awful and lacked clarity”

Instructions/User Manual/Troubleshooting3%

“the directions are not good”

Image/Picture Clarity3%

“Have vertical distortion on all cameras, crap response”

Top return reasons

Compatibility-Overall48%

Functionality-Overall13%

Connectivity-Overall11%

Defective Material/Parts3%

Advertised Vs Actual Product3%

Camera Quality3%

Value For Money3%

Recording Feature2%

Assembly/Installation2%

Image/Picture Clarity2%

Common questions

Is swann dvr profitable to sell on Amazon United States?: The niche generates $128K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (33/100).
How competitive is the swann dvr niche?: 5 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in swann dvr?: Top complaints mined from reviews: Functionality-Overall, Durability, Compatibility-Overall. The return rate is 9.9% — above our launch gate.
When does demand for swann dvr peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the swann dvr niche?: Listings span $63.65–$576.81; the average listing price is $272.46 (sweet spot $15–$100). The average incumbent carries 482 reviews — the moat a new listing must climb.