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Swann Dvr

Fail

The top 5 brands take 100% of clicks, so Swann Dvr is a Fail.

Flapen Score
33
33 / 100
Ranks 7,120 of 8,347 Electronics niches · −10 vs the category median of 43
Market size
$128K/yr50K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
54%top-5 click share · 5 brands · 17 sellers

Flapen Score

Swann Dvr against its category

The dotted line is the Electronics average. Past it, Swann Dvr is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swann Dvr market on Amazon at a glance

Shoppers on Amazon United States searched for Swann Dvr 50K times last year and spent an estimated $128K. All 5 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
0.9%
Market size, estimated
$128Ka year
Peak month
August1.5× the quietest month
Top search term
swann dvr only9K searches a year

02 · Price

A sale here is worth $272.46.

Listings sell for $272.46 on average, from $63.65 to $576.81. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $272.46 that is $0 to $27K a year per listing.

Average price
$272.46above the $15 to $100 sweet spot
Price range
$63.65–$576.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$27K
Returns
9.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #259 within Security & Surveillance. It carries 482 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
61%
Out of stock, average day
28.2%
Average rank
#259in Security & Surveillance
Average rating
3.81 starsAmazon United States average 4.42 stars
Average reviews
482per listing
Listings tracked
23

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Swann Dvr products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

0%

  • Brand 176%
  • Brand 215%
  • Brand 35%
  • Brand 43%
  • Brand 52%

Demand

Swann Dvr search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Swann Dvr search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swann dvr only9K/yr
  • swann dvr21K/yr
  • swann dvr 8 channel9K/yr
  • swann dvr replacement6K/yr
  • swann replacement dvr4K/yr

Reviews and returns

What reviews say buyers love and hate about Swann Dvr

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Functionality-Overall”
9.9%of orders come back
“Doesn't work well”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Swann Dvr questions

Answered from the same tracked data.