Is surge protector white profitable to sell on Amazon United States?

The niche generates $189K/yr across 38 tracked products. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the surge protector white niche?

10 brands and 61 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in surge protector white?

Top complaints mined from reviews: Durability, Noise Level, Functionality-Overall. The return rate is 1.4%.

What does it cost to enter the surge protector white niche?

Listings span $7.65–$71.13; the average listing price is $19.81 (sweet spot $15–$100). The average incumbent carries 12,388 reviews — the moat a new listing must climb.

surge protector white

Worth a look

Shows a sweet-spot price point ($19.81 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Avg price

Great$19.81

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$7.65–$71.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$189K

$189K/yr · 137K searches

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Review moat

Bad12,387.53

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, surge protector white is a $189K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

surge protector white market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $198K–$248K; units × avg price
Conversion rate: 7.0%
Avg BSR: #131
Page quality: 0%
Prime: 100%
Sponsored: 37%
Out of stock: 1.7%
Avg brand age: 50 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

41%

Top 20: 80%

Open market

GE77%
Anker6%
Belkin3%
Addtam3%
PHILIPS3%
Amazon Basics2%
Open — no brand owns it (4 brands, 5%)

Demand

Weekly Amazon search volume, last 25 weeks — -1.8% search growth over the last 90 days.

Open Trend

Top surge protector white search terms

ge surge protector37K/yr -0.7%4.7% conv.
ge power strip22K/yr -2.3%5.1% conv.
ge surge protector power strip20K/yr +0.1%6.0% conv.
surge protector power strip white12K/yr +8.5%5.3% conv.
surge protector white12K/yr +11.1%4.2% conv.
ge power strips with surge protection11K/yr -12.5%6.6% conv.
surge protector ge6K/yr -2.1%6.3% conv.
power strips with surge protection white5K/yr -25.4%4.9% conv.
power strip ge5K/yr -8.4%9.2% conv.
ge ultra pro surge protector4K/yr -9.9%3.2% conv.

All search terms

Top surge protector white products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GE Surge Protector Power Strip 6 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 67051

GE$13.484.8★58,457 rev

GE Surge Protector Power Strip 10 Ft Long Extension Cord 6 Outlet Extender 800 Joules Flat Plug Wall Mount Twist-to-Close Safety Covers ETL Safety Listed Black 37442

GE$13.864.8★14,453 rev

GE Surge Protector Power Strip 6 Ft Extension Cord with Multiple Outlets 12 Outlet Extender 3540 Joules Heavy Duty Flat Plug Wall Mount ETL Safety Listed Black 74542

GE$23.964.7★362 rev

GE Surge Protector Power Strip with 2 Tethered USB Ports 8 Ft Long Extension Cord 12 Outlet Extender 4320 Joules Flat Plug Wall Mount Warranty UL Safety Listed Black 11824

GE$45.154.8★1,511 rev

GE Surge Protector Power Strip 10 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 14092

GE$15.504.8★58,457 rev

Newest

by launch date

ABB THQLSURGE2 Type 1 Surge Protective Device Whole House Protector 120/240 VAC 25kA Per Phase Pigtail Connection Breaker Panel Surge Protection LED Indicator 2 Spaces

ABB$71.13100 rev

1y ago

GE UltraPro 3-Outlet Surge Protector with 4ft Braided Cord Power Strip Extension Cord Flat Plug 1 USB-A & 1 USB-C Port 245 Joules for Home School & Office Charging Station White 81786

GE$19.131,531 rev

1y ago

Philips Surge Protector Power Strip with USB Ports 6 Ft Braided Extension Cord with Multiple Outlets 1500 Joules 7 Outlet Extender 1 USB-A 1 USB-C Flat Plug White SPP3983W/37

PHILIPS$22.7143 rev

2y ago

GE Surge Protector Power Strip 6 Ft Extension Cord with Multiple Outlets 12 Outlet Extender 3540 Joules Heavy Duty Flat Plug Wall Mount ETL Safety Listed Black 74542

GE$23.96362 rev

3y ago

GE Surge Protector Power Strip with USB Ports 4 Ft Braided Extension Cord 3540 Joules 10 Outlet Extender (Wide Spaced) 2 USB-A Flat Plug Wall Mount ETL Safety Certified Black 73775

GE$26.7431 rev

3y ago

What buyers say about surge protector white

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“solid build quality”

Socket/Port/Plug13%

“I love the usb ports”

Advertised Vs Actual Product11%

“Exactly what I expected”

Value For Money9%

“affordable price”

Charging6%

“Charges fast”

Ease Of Use6%

“Very handy”

Design-Overall4%

“Sleek design”

Size-Overall4%

“I really like the size”

Drop/Impact Protection3%

“Surge protector”

Durability3%

“Very durable”

What buyers complain about

Durability22%

“Falls apart”

Noise Level11%

“High pitched noises”

Functionality-Overall9%

“does not work correctly”

Quality-Overall7%

“Awful, cheap garbage”

Socket/Port/Plug7%

“USB Port Issues”

Charging6%

“Not a fast charger”

Size-Overall3%

“Large size”

Value For Money3%

“Don't recommend- affordable price for a reason”

Heating2%

“Immediately caused overheating”

Advertised Vs Actual Product2%

“FALSE ADVERTISING”

Top return reasons

Size-Overall23%

Functionality-Overall13%

Socket/Port/Plug11%

Value For Money9%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Charging5%

Product Condition4%

Compatibility-Overall2%

Noise Level2%

Common questions

Is surge protector white profitable to sell on Amazon United States?: The niche generates $189K/yr across 38 tracked products. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the surge protector white niche?: 10 brands and 61 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in surge protector white?: Top complaints mined from reviews: Durability, Noise Level, Functionality-Overall. The return rate is 1.4%.
What does it cost to enter the surge protector white niche?: Listings span $7.65–$71.13; the average listing price is $19.81 (sweet spot $15–$100). The average incumbent carries 12,388 reviews — the moat a new listing must climb.