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Surge Protector White

Maybe

Products sell for $19.81 on average, inside the sweet spot. But the products selling today already average 4.7★, so Surge Protector White is a Maybe.

Flapen Score
50
50 / 100
Top 21% of 8,347 Electronics niches · +7 vs the category median of 43
Market size
$189K/yr137K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
41%top-5 click share · 10 brands · 61 sellers

Flapen Score

Surge Protector White against its category

The dotted line is the Electronics average. Past it, Surge Protector White is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surge Protector White market on Amazon at a glance

Shoppers on Amazon United States searched for Surge Protector White 137K times last year and spent an estimated $189K. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
7.0%
Market size, estimated
$189Ka year
Top search term
ge surge protector37K searches a year

02 · Price

A sale here is worth $19.81.

Listings sell for $19.81 on average, from $7.65 to $71.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $19.81 that is $2K to $5K a year per listing.

Average price
$19.81inside the $15 to $100 sweet spot
Price range
$7.65–$71.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

37% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #131 within Accessories & Supplies. It carries 12,388 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#131in Accessories & Supplies
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
12,388per listing
Listings tracked
38

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Surge Protector White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

61

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

41%

Top 20: 80%

Open market

5%

  • Brand 177%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Demand

Surge Protector White search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Search terms

Top Surge Protector White search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ge surge protector37K/yr
  • ge power strip22K/yr
  • ge surge protector power strip20K/yr
  • surge protector power strip white12K/yr
  • surge protector white12K/yr
  • ge power strips with surge protection11K/yr
  • surge protector ge6K/yr
  • power strips with surge protection white5K/yr
  • power strip ge5K/yr
  • ge ultra pro surge protector4K/yr

Reviews and returns

What reviews say buyers love and hate about Surge Protector White

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Durability”
1.4%of orders come back
“Falls apart”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Surge Protector White questions

Answered from the same tracked data.