surge protector short cord
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$6.42–$71.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.68avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$135K$135K/yr · 130K searches
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Review moat
Bad12,246.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, surge protector short cord is a $135K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
surge protector short cord market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $177K–$221K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #175
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 29%
- Out of stock
- 2.0%
- Avg brand age
- 54 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
64
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
4%
- GE86%
- PHILIPS3%
- ABB2%
- okleeic2%
- Cordinate2%
- Belkin2%
- Open — no brand owns it (3 brands, 4%)
Demand
Weekly Amazon search volume, last 50 weeks — -3.8% search growth over the last 90 days.Top surge protector short cord search terms
- ge surge protector37K/yr
- ge power strip22K/yr
- ge surge protector power strip20K/yr
- ge power strips with surge protection11K/yr
- 2 foot power strip5K/yr
- surge protector ge6K/yr
- 2ft power strip6K/yr
- 2 ft power strip5K/yr
- power strip ge5K/yr
- power strip 2 ft5K/yr
Top surge protector short cord products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GE Surge Protector Power Strip 6 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 67051
GE$13.484.8★58,457 rev
GE Surge Protector Power Strip 10 Ft Long Extension Cord 6 Outlet Extender 800 Joules Flat Plug Wall Mount Twist-to-Close Safety Covers ETL Safety Listed Black 37442
GE$13.864.8★14,453 rev
GE Surge Protector Power Strip 6 Ft Extension Cord with Multiple Outlets 12 Outlet Extender 3540 Joules Heavy Duty Flat Plug Wall Mount ETL Safety Listed Black 74542
GE$23.964.7★362 rev
GE Surge Protector Power Strip with 2 Tethered USB Ports 8 Ft Long Extension Cord 12 Outlet Extender 4320 Joules Flat Plug Wall Mount Warranty UL Safety Listed Black 11824
GE$45.154.8★1,511 rev
GE Surge Protector Power Strip 10 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 14092
GE$15.504.8★58,457 rev
Newest
by launch date
ABB THQLSURGE2 Type 1 Surge Protective Device Whole House Protector 120/240 VAC 25kA Per Phase Pigtail Connection Breaker Panel Surge Protection LED Indicator 2 Spaces
ABB$71.13100 rev
Short Extension Cord 2 Foot - Flat Plug Small Power Strip Surge Protetor with 6 Outlets 3 USB (5V/3.4A 17W) Charging Ports Multi Plug Wall Outlet Splitter for Home Office Dorm Roomc White
okleeic$15.93865 rev
GE UltraPro 3-Outlet Surge Protector with 4ft Braided Cord Power Strip Extension Cord Flat Plug 1 USB-A & 1 USB-C Port 245 Joules for Home School & Office Charging Station White 81786
GE$19.131,531 rev
Philips Surge Protector Power Strip with USB Ports 6 Ft Braided Extension Cord with Multiple Outlets 1500 Joules 7 Outlet Extender 1 USB-A 1 USB-C Flat Plug White SPP3983W/37
PHILIPS$22.7143 rev
GE Surge Protector Power Strip 6 Ft Extension Cord with Multiple Outlets 12 Outlet Extender 3540 Joules Heavy Duty Flat Plug Wall Mount ETL Safety Listed Black 74542
GE$23.96362 rev
Trending
90-day click momentumPhilips Surge Protector Power Strip with USB Ports 6 Ft Braided Extension Cord with Multiple Outlets 1500 Joules 7 Outlet Extender 1 USB-A 1 USB-C Flat Plug White SPP3983W/37
PHILIPS$22.714.9★
GE Surge Protector Power Strip with USB Ports 4 Ft Braided Extension Cord 3540 Joules 10 Outlet Extender (Wide Spaced) 2 USB-A Flat Plug Wall Mount ETL Safety Certified Black 73775
GE$26.744.7★
GE Surge Protector Power Strip 4 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed Black 33659
GE$13.554.8★
GE Pro 6-Outlet Extender Surge Protector Side Access Wall Tap Adapter 3-Prong 1200 Joules Warranty UL Listed White 10353
GE$12.264.7★
GE Surge Protector Power Strip 10 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 14092
GE$15.504.8★
What buyers say about surge protector short cord
What buyers praise and complain about, mined from review topics.What buyers love
“Build quality is great”
“Just as described”
“very convenient USB ports”
“affordable price”
“Surge protector”
“Solid product”
“Very sturdy and durable”
“well made”
“Good fit”
“Plenty of ways to plug in and charge”
What buyers complain about
“Lasted two years, then shorted out”
“the sockets are terribly loose”
“which is a small”
“Trash product”
“Doesnt work”
“Deceptive advertising”
“Used item”
“Not Fast Chargers”
“Also it feels a little over priced too”
“it's not super loud”
Top return reasons
Common questions
- Is surge protector short cord profitable to sell on Amazon United States?
- The niche generates $135K/yr across 35 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the surge protector short cord niche?
- 9 brands and 64 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in surge protector short cord?
- Top complaints mined from reviews: Durability, Socket/Port/Plug, Size-Overall. The return rate is 1.4%.
- What does it cost to enter the surge protector short cord niche?
- Listings span $6.42–$71.13; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 12,247 reviews — the moat a new listing must climb.