Is surge protector power strip 20 ft cord profitable to sell on Amazon United States?

The niche generates $296K/yr across 63 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (64/100).

How competitive is the surge protector power strip 20 ft cord niche?

31 brands and 66 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in surge protector power strip 20 ft cord?

Top complaints mined from reviews: Durability, Socket/Port/Plug, Quality-Overall. The return rate is 1.4%.

When does demand for surge protector power strip 20 ft cord peak?

Demand peaks in Aug; the busiest month runs 2.0× the quietest.

What does it cost to enter the surge protector power strip 20 ft cord niche?

Listings span $12.56–$44.17; the average listing price is $24.28 (sweet spot $15–$100). The average incumbent carries 7,223 reviews — the moat a new listing must climb.

surge protector power strip 20 ft cord

Worth a look

Shows a sweet-spot price point ($24.28 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$24.28

avg listing price — sweet spot $15–$100

Price range

Great$12.56–$44.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Competition

Great29%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 6% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Market size

Good$296K

$296K/yr · 126K searches

Growth

Okay+12.8%

90-day search growth — must beat 0% to launch

Review moat

Bad7,222.98

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, surge protector power strip 20 ft cord is a $296K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Aug. Verdict: Worth a look — 64/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

surge protector power strip 20 ft cord market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $364K–$486K; units × avg price
Launch success: 100%; 11 of 11 new (360d)
Conversion rate: 9.7%
Avg BSR: #214
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 13.7%
Avg brand age: 47 months
Avg seller age: 191 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

29%

Top 20: 67%

Open market

38%

GE13%
Tcstei11%
Nuetsa11%
SUPERDANNY9%
NTONPOWER9%
One Beat8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.0×

Open Trend

Top surge protector power strip 20 ft cord search terms

20 ft surge protector power strip17K/yr -9.3%8.6% conv.
20 ft power strip10K/yr +27.2%8.9% conv.
20ft power strip9K/yr +15.2%9.0% conv.
20ft surge protector power strip10K/yr -10.4%7.8% conv.
extension cord with multiple outlets 20 ft9K/yr +6.6%9.2% conv.
power strip 20 ft8K/yr +20.1%10.2% conv.
surge protector power strip 20 ft4K/yr +55.2%11.1% conv.
20 ft surge protector6K/yr +18.6%6.5% conv.
20 foot power strip8K/yr -3.5%10.4% conv.
20 ft extension cord with multiple outlets6K/yr +9.5%12.6% conv.

All search terms

Top surge protector power strip 20 ft cord products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 63 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GE 6-Outlet Surge Protector 20 Ft Extension Cord Power Strip 800 Joules Flat Plug Twist-to-Close Safety Covers Protected Indicator Light UL Listed Black 50769

GE$23.624.7★2,959 rev

GE Surge Protector Power Strip 20 Ft Long Extension Cord 6 Outlet Extender 800 Joules Flat Plug Wall Mount Twist-to-Close Safety Covers ETL Safety Listed White 50770

GE$23.504.8★58,457 rev

Surge Protector Power Strip - Nuetsa Flat Plug Extension Cord with 8 Outlets and 4 USB Ports 20 Feet Power Cord 2700 Joules ETL Listed White

Nuetsa$16.954.7★1,350 rev

20Ft Extension Cord Flat Plug Power Strip - Tcstei 3-Side Outlet Extender with 6 AC Outlets and 3 USB Ports (1 USB C) Compact for Home Office Dorm Room Essentials White

Tcstei$15.084.7★2,608 rev

20Ft Power Strip Surge Protector - Yintar Extension Cord with 6 AC Outlets and 3 USB Ports for Home Office Dorm Essentials 1680 Joules ETL Listed Black

Yintar$19.474.7★29,919 rev

Newest

by launch date

20 Ft Extension Cord with Multiple Outlets Long Extension with 6 Outlets 4 USB Ports(2 USB C) Flat Plug Surge Protector Power Strip for Home Office Supplies Dorm Essentials Black

SUPERDANNY$21.67237 rev

2mo ago

20 Ft Extension Cord with Multiple Outlets Long Extension with 6 Outlets 4 USB Ports(2 USB C) Flat Plug Surge Protector Power Strip for Home Office Supplies Dorm Essentials

SUPERDANNY$20.23237 rev

4mo ago

15 Ft Extension Cord with Multiple Outlets Long Extension with 6 Outlets 4 USB Ports(2 USB C) Flat Plug Surge Protector Power Strip for Home Office Supplies Dorm Essentials

SUPERDANNY$15.21237 rev

4mo ago

Black Long Extension Cord 20Ft SUPERDANNY Flat Plug Surge Protector Power Strip with 6 Outlets & 3 USB Ports Power Bar for Home Office Dorm Room

SUPERDANNY$24.398,298 rev

5mo ago

20 Ft Extension Cord Power Strip Teiobar Surge Protector with 12 AC Outlets and 4 USB Ports for Home Office Dorm Essentials 2700 Joules ETL Listed Black

Teiobar$30.08454 rev

6mo ago

What buyers say about surge protector power strip 20 ft cord

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great build quality”

Socket/Port/Plug14%

“the USB ports are handy”

Advertised Vs Actual Product13%

“Works as expected”

Value For Money8%

“Reasonable price”

Ease Of Use6%

“Easy to use”

Charging4%

“Excellent charger good value”

Drop/Impact Protection4%

“Perfect Surge Protector”

Design-Overall4%

“Sleek design”

Strength3%

“Strong Cord”

Size-Overall3%

“Perfect fit”

What buyers complain about

Durability15%

“Broke immediately”

Socket/Port/Plug12%

“Melted in the socket”

Quality-Overall7%

“Cheaply Made”

Charging7%

“Does not charge”

Functionality-Overall6%

“not totally functional”

Size-Overall6%

“it doesn't fit securely”

Product Condition4%

“Received used”

Flammable3%

“catching on fire”

Advertised Vs Actual Product3%

“Incorrect description”

Value For Money2%

“Also it feels a little over priced too”

Top return reasons

Size-Overall25%

Functionality-Overall11%

Socket/Port/Plug10%

Advertised Vs Actual Product8%

Value For Money8%

Defective Material/Parts7%

Product Condition6%

Add-Ons/Attachments2%

Charging2%

Compatibility-Overall2%

Common questions

Is surge protector power strip 20 ft cord profitable to sell on Amazon United States?: The niche generates $296K/yr across 63 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (64/100).
How competitive is the surge protector power strip 20 ft cord niche?: 31 brands and 66 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in surge protector power strip 20 ft cord?: Top complaints mined from reviews: Durability, Socket/Port/Plug, Quality-Overall. The return rate is 1.4%.
When does demand for surge protector power strip 20 ft cord peak?: Demand peaks in Aug; the busiest month runs 2.0× the quietest.
What does it cost to enter the surge protector power strip 20 ft cord niche?: Listings span $12.56–$44.17; the average listing price is $24.28 (sweet spot $15–$100). The average incumbent carries 7,223 reviews — the moat a new listing must climb.