Is surge protector power strip 10 ft cord profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 28 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +24.2%. Flapen's verdict: Launch it (63/100).

How competitive is the surge protector power strip 10 ft cord niche?

17 brands and 36 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in surge protector power strip 10 ft cord?

Top complaints mined from reviews: Socket/Port/Plug, Durability, Charging. The return rate is 1.2%.

When does demand for surge protector power strip 10 ft cord peak?

Demand peaks in Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the surge protector power strip 10 ft cord niche?

Listings span $10.94–$34.78; the average listing price is $19.70 (sweet spot $15–$100). The average incumbent carries 10,928 reviews — the moat a new listing must climb.

surge protector power strip 10 ft cord

Launch it

A $1.3M/yr market growing +24.2% this quarter with returns at 1.2% — clears our launch bar.

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$19.70

avg listing price — sweet spot $15–$100

Market size

Great$1.3M

$1.3M/yr · 577K searches

Price range

Great$10.94–$34.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Growth

Good+24.2%

90-day search growth — must beat 0% to launch

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad10,928.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, surge protector power strip 10 ft cord is a $1.3M/yr Amazon United States market (577K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Aug. Verdict: Launch it — 63/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

surge protector power strip 10 ft cord market data

Units sold / yr: 80K–100K; avg 2,500–3,000/product
Revenue / yr: $1.6M–$2.0M; units × avg price
Conversion rate: 11.7%
Avg BSR: #175
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 7.4%
Avg brand age: 49 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

25%

SUPERDANNY32%
LeZone13%
GE13%
One Beat6%
olcorife6%
Anker5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.2% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.6×

Open Trend

Top surge protector power strip 10 ft cord search terms

surge protector power strip 10 ft112K/yr +56.8%9.7% conv.
surge protector power strip 10+ ft51K/yr +72.8%6.3% conv.
power strip 10ft88K/yr -6.1%10.4% conv.
10 ft surge protector power strip33K/yr -2.9%9.6% conv.
10 ft power strip27K/yr +7.1%10.7% conv.
10ft power strip28K/yr -2.4%9.3% conv.
power strip 10 ft23K/yr +12.8%11.6% conv.
10 ft extension cord with multiple outlets23K/yr +27.6%10.6% conv.
10ft surge protector power strip22K/yr -0.4%8.5% conv.
extension cord with multiple outlets 10 ft17K/yr +7.1%7.8% conv.

All search terms

Top surge protector power strip 10 ft cord products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

10Ft Extension Cord with Multiple Outlets Flat Plug Surge Protector Power Strip 10 Ft Long Cord 8 Outlets & 4 USB Ports (2 USB C) Desk Charging Station for Home Office College Dorm Room Essentials

SUPERDANNY$12.394.8★6,260 rev

Surge Protector Power Strip 4800J LeZone 10Ft Long Extension Cord Flat Plug 12 Outlets 2 USB C 2 USB Ports Wall Mountable Desk Charging Station Black

LeZone$19.044.7★2,633 rev

GE Surge Protector Power Strip 10 Ft Long Extension Cord 6 Outlet Extender 800 Joules Flat Plug Wall Mount Twist-to-Close Safety Covers ETL Safety Listed Black 37442

GE$13.864.8★14,453 rev

10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials

SUPERDANNY$12.654.7★8,298 rev

Olcorife Flat Plug Power Strip with 10 FT Extension Cord 8 Outlets 4 USB Ports(1 USB C) 3 Sided Outlet Extender for Home Office Travel Dorm Room Essentials White

olcorife$10.944.8★1,335 rev

Newest

by launch date

10Ft Extension Cord with Multiple Outlets Flat Plug Power Strip with 2100J Surge Protector 13 Outlets 2 USB A 2 USB C Desk USB Charging Station Home Office College Dorm Room Essentials Black

SUPERDANNY$17.5565 rev

1mo ago

BOPARTE Surge Protector Power Strip with 10 Ft Extension Cord - USB C Power Strip (PD 30W) 8 AC Outlets & 3 USB Ports Flat Plug White Power Strip for Home Office Dorm 1700 Joules Wall Mount

BOPARTE$18.0486 rev

8mo ago

10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials

SUPERDANNY$12.658,298 rev

9mo ago

10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip with 3 USB Ports & 6 Outlets 10 Ft Long Cord Black Charging Station for Home Office Dorm Room Essentials

SUPERDANNY$15.238,298 rev

9mo ago

Anker Power Strip with 2000J Surge Protector Flat Plug Extension Cord with Multiple Outlets 8 AC 2 USB A & 1 USB C Port for 20W 10ft Outlet Extender Dorm Room Essentials Home Office TUV Listed

Anker$31.582,558 rev

11mo ago

What buyers say about surge protector power strip 10 ft cord

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“The quality seems to be solid, as well”

Socket/Port/Plug14%

“lots of USB ports”

Advertised Vs Actual Product13%

“Looks Exactly As Pictured”

Value For Money10%

“Great deal”

Charging7%

“Charges fast”

Ease Of Use5%

“Very handy”

Design-Overall4%

“Excellent design”

Size-Overall3%

“I like the size”

Portability3%

“Great for travel”

Strength3%

“Strong material”

What buyers complain about

Socket/Port/Plug13%

“USB Ports Don't Work”

Durability12%

“Doesn't Last”

Charging11%

“Doesnt charge iPhone”

Quality-Overall9%

“Very cheap quality”

Functionality-Overall7%

“Didnt work”

Size-Overall4%

“The tiny light on the other side is too small”

Heating3%

“gets hot nearly instantly”

Value For Money3%

“they are too expensive”

Noise Level2%

“Recently Ive noticed a buzzing noise”

Flammable2%

“It caught on fire”

Top return reasons

Size-Overall23%

Socket/Port/Plug11%

Functionality-Overall10%

Value For Money9%

Advertised Vs Actual Product9%

Defective Material/Parts6%

Add-Ons/Attachments5%

Product Condition4%

Charging3%

Quality-Overall2%

Common questions

Is surge protector power strip 10 ft cord profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 28 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +24.2%. Flapen's verdict: Launch it (63/100).
How competitive is the surge protector power strip 10 ft cord niche?: 17 brands and 36 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in surge protector power strip 10 ft cord?: Top complaints mined from reviews: Socket/Port/Plug, Durability, Charging. The return rate is 1.2%.
When does demand for surge protector power strip 10 ft cord peak?: Demand peaks in Aug; the busiest month runs 1.6× the quietest.
What does it cost to enter the surge protector power strip 10 ft cord niche?: Listings span $10.94–$34.78; the average listing price is $19.70 (sweet spot $15–$100). The average incumbent carries 10,928 reviews — the moat a new listing must climb.