Is surge guard profitable to sell on Amazon United States?

The niche generates $69K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +98.4%. Flapen's verdict: Skip it (33/100).

How competitive is the surge guard niche?

4 brands and 33 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in surge guard?

Top complaints mined from reviews: Value For Money, Water Resistance, Durability. The return rate is 2.9%.

When does demand for surge guard peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.2× the quietest.

What does it cost to enter the surge guard niche?

Listings span $43.82–$347.30; the average listing price is $172.97 (sweet spot $15–$100). The average incumbent carries 1,042 reviews — the moat a new listing must climb.

surge guard

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Growth

Great+98.4%

90-day search growth — must beat 0% to launch

Review moat

Good1,041.5

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Avg price

Good$172.97

avg listing price — sweet spot $15–$100

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad$43.82–$347.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$69K

$69K/yr · 20K searches

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, surge guard is a $69K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 33/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

surge guard market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $43K–$86K; units × avg price
Conversion rate: 2.0%
Avg BSR: #265
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Southwire80%
Surge Guard16%
GEARGO2%
Progressive Industries2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +98.4% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.2×

Open Trend

Top surge guard search terms

southwire surge guard 30 amp15K/yr +113.5%2.0% conv.
surge guard3K/yr +64.8%1.1% conv.
surge guard 30 amp surge protector for rv2K/yr +13.6%2.9% conv.

All search terms

Top surge guard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Southwire Surge Protector 120V 30AMP P&R - RV Surge Protector - 30 Amp RV Surge Unit - Circuit Tester - LED Voltage Monitor - Black - Campground Power Safety

Southwire$139.174.7★127 rev

Southwire Surge Guard 30 Amp Portable RV Surge Protector with Enhanced Diagnostics 2100 Joules 44280

Southwire$75.234.8★1,638 rev

Surge Guard Southwire 34930 30A - Full Protection Portable with LCD Display Black

Surge Guard$242.054.8★863 rev

30A Wireless Surge Guard Portable Surge Protector

Southwire$262.474.7★349 rev

Southwire SurgeHero EV Surge Protector NEMA 14-50 50A with Cover Outdoor

Southwire$136.564.7★52 rev

Newest

by launch date

Southwire SurgeHero EV Surge Protector NEMA 14-50 50A with Cover Outdoor

Southwire$136.5652 rev

4mo ago

GEARGO RV Surge Protectors 30 Amp RV Circuit Analyzer [ & ] Full Protection RV Adapter Plug for Camper(Orange)

GEARGO$43.822,267 rev

4y ago

Southwire Surge Protector 120V 30AMP P&R - RV Surge Protector - 30 Amp RV Surge Unit - Circuit Tester - LED Voltage Monitor - Black - Campground Power Safety

Southwire$139.17127 rev

4y ago

30A Wireless Surge Guard Portable Surge Protector

Southwire$262.47349 rev

7y ago

50A Wireless Surge Guard Portable Surge Protector

Southwire$347.30326 rev

7y ago

What buyers say about surge guard

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent product”

Value For Money16%

“Great value”

Advertised Vs Actual Product9%

“As advertised”

Drop/Impact Protection9%

“It provides strong protection against power surges”

Efficiency8%

“Good functionality”

Ease Of Use8%

“Easy to Use”

Durability4%

“Durable”

Charging4%

“A Helpful Buffer for Daily Charging”

Shock Absorption3%

“RV Surge protector”

Assembly/Installation3%

“Installation was incredibly straightforward”

What buyers complain about

Value For Money15%

“it costs twice as much”

Water Resistance14%

“Not waterproof”

Durability14%

“Failed after 6 uses”

Drop/Impact Protection14%

“I do NOT recommend this surge protector”

Smell7%

“then I smelled burning plastic”

Socket/Port/Plug7%

“Won't plug in without it”

Quality-Overall7%

“Piece of junk”

Top return reasons

Amplification20%

Size-Overall17%

Defective Material/Parts11%

Functionality-Overall8%

Value For Money7%

Product Condition7%

Advertised Vs Actual Product6%

Compatibility-Overall6%

Socket/Port/Plug4%

Drop/Impact Protection3%

Common questions

Is surge guard profitable to sell on Amazon United States?: The niche generates $69K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +98.4%. Flapen's verdict: Skip it (33/100).
How competitive is the surge guard niche?: 4 brands and 33 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in surge guard?: Top complaints mined from reviews: Value For Money, Water Resistance, Durability. The return rate is 2.9%.
When does demand for surge guard peak?: Demand peaks in May–Jun–Jul; the busiest month runs 4.2× the quietest.
What does it cost to enter the surge guard niche?: Listings span $43.82–$347.30; the average listing price is $172.97 (sweet spot $15–$100). The average incumbent carries 1,042 reviews — the moat a new listing must climb.