Is surface pro x keyboard profitable to sell on Amazon United States?

The niche generates $131K/yr across 32 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the surface pro x keyboard niche?

16 brands and 61 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in surface pro x keyboard?

Top complaints mined from reviews: Charging, Connectivity-Overall, Durability. The return rate is 6.2% — above our launch gate.

When does demand for surface pro x keyboard peak?

Demand peaks in Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the surface pro x keyboard niche?

Listings span $29.72–$215.89; the average listing price is $73.31 (sweet spot $15–$100). The average incumbent carries 262 reviews — the moat a new listing must climb.

surface pro x keyboard

Worth a look

Shows beatable incumbent ratings (3.9★), but soft demand (-32.5% this quarter) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Review moat

Great261.69

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$73.31

avg listing price — sweet spot $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Price range

Okay$29.72–$215.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$131K

$131K/yr · 24K searches

Returns

Bad6.2%

return rate — above 5% kills the launch gate

Growth

Bad-32.5%

90-day search growth — must beat 0% to launch

Signals Quality Gap High Returns High Price

According to Flapen's Amazon United States niche tracking, surface pro x keyboard is a $131K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Feb. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

surface pro x keyboard market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $55K–$73K; units × avg price
Conversion rate: 7.4%
Avg BSR: #747
Page quality: 0%
Prime: 91%
Sponsored: 78%
Out of stock: 9.9%
Avg brand age: 26 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

24%

Microsoft35%
Sooguard14%
BEESUFAR10%
mobee6%
TECURS5%
Aulaiiex5%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -32.5% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.7×

Open Trend

Top surface pro x keyboard search terms

surface pro x keyboard18K/yr -38.4%4.0% conv.
microsoft surface pro x keyboard6K/yr -11.3%4.3% conv.
surface pro x keyboard with pen813/yr -9.6%4.0% conv.
microsoft surface pro x keyboard and pen102/yr -64.1%0.0% conv.

All search terms

Top surface pro x keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Microsoft Surface Pro Keyboard with Pen Storage Compatible with Copilot+ (11th Edition) Surface 9 and 8 Alcantara Material Black

Microsoft$126.284.5★458 rev

Sooguard Microsoft Surface Pro Keyboard for 11/10/9/8/X 13 Ultra-Thin Detachable Bluetooth Type Cover with 7-Color Backlit Multi-Touch Trackpad & Pen Holder

Sooguard$53.443.8★56 rev

Microsoft Surface Pro Signature Keyboard - Poppy Red

Microsoft$117.094.4★1,271 rev

TECURS Bluetooth Keyboard for Microsoft Surface Pro 11/10/9/8/X (13) - Charging Via Type-C Cable(Included) 7-Color Backlit Trackpad Pencil Slot Bluetooth Manual Pairing Type Cover Keyboard

TECURS$38.304.1★98 rev

Surface Pro Keyboard for Microsoft Surface Pro 11/10/9/8/X 13 7 Color Backlits Portable Type-Cover Bluetooth Wireless Magnetic Ergonomic Ultra Slim Keyboard Trackpad USB-C Recharge Pen Holder

BEESUFAR$47.514.1★61 rev

Newest

by launch date

Aulaiiex Microfiber Leather Keyboard for Surface Pro 11/10/9/8/X Bluetooth Keyboard Type Cover with Palm Rejection Touchpad Pen Holder Type-C Charging 7-Color Backlight for Microsoft Surface Pro

Aulaiiex$56.4733 rev

2mo ago

Surface Pro 11/10/9/8/X Keyboard with Trackpad Wireless Bluetooth Type Cover 7 Color Backlit Keys Ultra Slim Magnetic Design USB-C Rechargeable with Pen Holder

WirelessFinest$35.0922 rev

3mo ago

Surface Pro Bluetooth Keyboard for Microsoft Surface Pro 11/10/9/8/X 13 7 Color Backlits Wireless Type Cover with Multi-Touch Trackpad & Pen Holder Magnetic USB-C Rechargeable Slim Keyboard Black

BEESUFAR$43.4028 rev

4mo ago

Aulaiiex Keyboard for Surface Pro 11/10/9/8/X Bluetooth Keyboard Type Cover with Palm Rejection Touchpad Microfiber Leather Pen Holder Type-C Charging 7-Color Backlight for Microsoft Surface Pro

Aulaiiex$58.116 rev

5mo ago

Surface Pro Keyboard for Microsoft Surface Pro 11/10/9/8/X 13 7 Color Backlits Detachable Bluetooth Wireless Keyboard with Pen Storage Ultra-Slim Rechargeable Type Cover with Multi-Touch Trackpad

MEETION$52.1023 rev

6mo ago

What buyers say about surface pro x keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Connectivity-Overall15%

“easy to connect”

Quality-Overall9%

“Overall, it is a high-quality accessory that is easy to use and packed with useful features”

Touch/Button Controls8%

“The keys are responsive”

Value For Money6%

“Absolutely great value for money”

Compatibility-Overall6%

“Its very compatible”

Ease Of Use5%

“It is fine for basic use”

Size-Overall4%

“Fit perfect”

Design-Overall4%

“Well built”

Battery Life4%

“Battery life is amazing”

Portability3%

“easy to carry”

What buyers complain about

Charging12%

“cannot charge the pen”

Connectivity-Overall11%

“Slow to connect and sleeps”

Durability11%

“almost to the point where it doesnt feel very durable”

Touch/Button Controls8%

“It makes a cheap clicking or clacking sound when pressed”

Compatibility-Overall4%

“Not compatible”

Functionality-Overall4%

“Doesn't work”

Value For Money3%

“Giant waste of money”

Magnetic Strength/Adsorption3%

“Most of the reviews ignore the fact that the keyboard does not have a good magnetic connection”

Quality-Overall2%

“Feels cheap”

Product Condition2%

“Sent a used one”

Top return reasons

Compatibility-Overall27%

Connectivity-Overall17%

Size-Overall12%

Functionality-Overall12%

Charging9%

Magnetic Strength/Adsorption3%

Advertised Vs Actual Product3%

Touch/Button Controls3%

Defective Material/Parts2%

Quality-Overall1%

Common questions

Is surface pro x keyboard profitable to sell on Amazon United States?: The niche generates $131K/yr across 32 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the surface pro x keyboard niche?: 16 brands and 61 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in surface pro x keyboard?: Top complaints mined from reviews: Charging, Connectivity-Overall, Durability. The return rate is 6.2% — above our launch gate.
When does demand for surface pro x keyboard peak?: Demand peaks in Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the surface pro x keyboard niche?: Listings span $29.72–$215.89; the average listing price is $73.31 (sweet spot $15–$100). The average incumbent carries 262 reviews — the moat a new listing must climb.