Is surface pro keyboard profitable to sell on Amazon United States?

The niche generates $2.9M/yr across 29 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the surface pro keyboard niche?

16 brands and 129 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in surface pro keyboard?

Top complaints mined from reviews: Connectivity-Overall, Durability, Charging. The return rate is 5.7% — above our launch gate.

When does demand for surface pro keyboard peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the surface pro keyboard niche?

Listings span $31.90–$193.85; the average listing price is $76.27 (sweet spot $15–$100). The average incumbent carries 548 reviews — the moat a new listing must climb.

surface pro keyboard

Worth a look

Shows a $2.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$2.9M

$2.9M/yr · 873K searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$76.27

avg listing price — sweet spot $15–$100

Review moat

Good548.38

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Price range

Okay$31.90–$193.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad5.7%

return rate — above 5% kills the launch gate

Growth

Bad-15.7%

90-day search growth — must beat 0% to launch

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, surface pro keyboard is a $2.9M/yr Amazon United States market (873K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

surface pro keyboard market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $2.3M–$3.1M; units × avg price
Conversion rate: 4.3%
Avg BSR: #241
Page quality: 0%
Prime: 97%
Sponsored: 76%
Out of stock: 11.1%
Avg brand age: 39 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

129

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

18%

Microsoft40%
WirelessFinest13%
Inateck8%
Zoof8%
Sooguard7%
Omikamo5%
Open — no brand owns it (10 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top surface pro keyboard search terms

surface pro keyboard144K/yr -21.9%2.6% conv.
surface pro 7 keyboard90K/yr -14.4%3.8% conv.
microsoft surface pro keyboard69K/yr -11.8%2.4% conv.
microsoft surface keyboard58K/yr -20.5%2.3% conv.
surface pro 8 keyboard46K/yr -11.2%3.7% conv.
surface pro 9 keyboard42K/yr -15.8%4.0% conv.
surface pro 11 keyboard48K/yr -14.3%3.2% conv.
microsoft surface pro 7 keyboard39K/yr -6.9%2.8% conv.
surface pro 6 keyboard36K/yr -15.0%3.1% conv.
surface keyboard36K/yr -24.0%2.1% conv.

All search terms

Top surface pro keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Microsoft Surface Pro Keyboard with Pen Storage Compatible with Copilot+ (11th Edition) Surface 9 and 8 Alcantara Material Black

Microsoft$126.284.5★458 rev

Wireless Keyboard Type Cover Trackpad Mouse Replacement for Microsoft Surface Pro 7 Pro 6 Pro 5 Pro 4 Pro 3 Bluetooth 7-Color LED Backlit Ultra-Slim Rechargeable Battery Multi-Touch

WirelessFinest$47.374.2★726 rev

Inateck for Surface Pro 7 Keyboard with Precision Touchpad Bluetooth 5.3 7-Color Backlight Compatible with Surface Pro 7/7+/6/5/4 KB02027 Gray

Inateck$33.364.2★163 rev

Sooguard Microsoft Surface Pro Keyboard for 11/10/9/8/X 13 Ultra-Thin Detachable Bluetooth Type Cover with 7-Color Backlit Multi-Touch Trackpad & Pen Holder

Sooguard$53.443.8★56 rev

Microsoft Type Cover for Surface Pro - Black

Microsoft$137.634.5★4,277 rev

Newest

by launch date

Surface Pro Bluetooth Keyboard for Microsoft Surface Pro 11/10/9/8/X 13 7 Color Backlits Wireless Type Cover with Multi-Touch Trackpad & Pen Holder Magnetic USB-C Rechargeable Slim Keyboard Black

BEESUFAR$43.4028 rev

4mo ago

Sooguard Microsoft Surface Pro Keyboard for 7+/7/6/5/4/3 12.3 Wireless Bluetooth Type Cover with 7-Color Backlit Ultra-Slim Design Multi-Touch Trackpad Rechargeable Battery (Black)

Sooguard$47.5345 rev

6mo ago

Surface Pro Keyboard for Microsoft Surface Pro 11/10/9/8/X 13 7 Color Backlits Detachable Bluetooth Wireless Keyboard with Pen Storage Ultra-Slim Rechargeable Type Cover with Multi-Touch Trackpad

MEETION$52.1023 rev

6mo ago

Dexnor for Microsoft Surface Pro 11/9 Case with Keyboard Magic-Style Keyboard Case with Detachable Magnetic Case & Floating Cantilever Stand & Trackpad & Dual Bluetooth & Backlit & Pen Holder

Dexnor$157.1237 rev

7mo ago

mobee Keyboard for Microsoft Surface Pro Copilot+ (11th Edition) / Pro 11/10 / 9/8 / X 13 inch Detachable Type Cover with Touchpad Pen Holder

mobee$52.699 rev

8mo ago

What buyers say about surface pro keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Great build quality”

Connectivity-Overall10%

“Good connectivity”

Value For Money8%

“value for the price”

Compatibility-Overall7%

“Its very compatible”

Touch/Button Controls6%

“Touchpad works well”

Battery Life5%

“Battery life is reasonable”

Ease Of Use5%

“comfortable to your liking”

Design-Overall4%

“the design is sleek”

Size-Overall4%

“Fits correctly”

Magnetic Strength/Adsorption4%

“Magnets very well”

What buyers complain about

Connectivity-Overall12%

“Slow to connect and sleeps”

Durability10%

“It was a short term”

Charging9%

“Charging takes some time”

Compatibility-Overall6%

“Not compatible”

Touch/Button Controls5%

“Unfortunately this lasted only 2 months before buttons stopped working”

Value For Money5%

“Disappointing for the price”

Quality-Overall4%

“Quality issue”

Weight Heavy3%

“Its a bit heavy”

Functionality-Overall3%

“it stopped working properly”

Magnetic Strength/Adsorption2%

“it also doesn't power by the magnetic connection”

Top return reasons

Compatibility-Overall27%

Connectivity-Overall18%

Functionality-Overall12%

Size-Overall12%

Charging8%

Advertised Vs Actual Product4%

Touch/Button Controls3%

Defective Material/Parts2%

Product Condition2%