Surface Pro Keyboard

Shoppers searched for this 873K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months

873K

Growth, 90 days vs prior 90

-15.7%

Conversion, latest week

4.3%

Market size, estimated

$2.9Ma year

Peak month

December1.4× the quietest month

Top search term

surface pro keyboard144K searches a year

Listings sell for $76.27 on average, from $31.90 to $193.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $76.27 that is $57K to $76K a year per listing.

Average price

$76.27inside the $15 to $100 sweet spot

Price range

$31.90–$193.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$57K–$76K

Returns

5.7%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #241 within Keyboards, Mice & Accessories. It carries 548 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

97%

Out of stock, average day

11.1%

Average rank

#241in Keyboards, Mice & Accessories

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

548per listing

Listings tracked

29

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

10Amazon's first-year sales bar

Average brand age

39 months