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Surface Pro Adapter

Fail

The average product has 19,259 reviews to catch up to, so Surface Pro Adapter is a Fail.

Flapen Score
49
49 / 100
Top 25% of 8,347 Electronics niches · +6 vs the category median of 43
Market size
$205K/yr86K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
62%top-5 click share · 17 brands · 33 sellers

Flapen Score

Surface Pro Adapter against its category

The dotted line is the Electronics average. Past it, Surface Pro Adapter is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surface Pro Adapter market on Amazon at a glance

Shoppers on Amazon United States searched for Surface Pro Adapter 86K times last year and spent an estimated $205K. The top 5 brands take 69% of clicks. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
14.3%
Market size, estimated
$205Ka year
Peak month
July1.6× the quietest month
Top search term
mac usb adapter35K searches a year

02 · Price

A sale here is worth $16.71.

Listings sell for $16.71 on average, from $4.64 to $35.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $16.71 that is $8K to $13K a year per listing.

Average price
$16.71inside the $15 to $100 sweet spot
Price range
$4.64–$35.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$8K–$13K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Computer Cable Adapters. It carries 19,259 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Computer Cable Adapters
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
19,259per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Surface Pro Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

33

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

25%

  • Brand 121%
  • Brand 216%
  • Brand 314%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Surface Pro Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Prime Day '25Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Surface Pro Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mac usb adapter35K/yr
  • macbook air usb adapter18K/yr
  • macbook pro usb adapter14K/yr
  • macbook neo adapter3K/yr
  • usb adapter for mac6K/yr
  • hdmi adapters for laptops2K/yr
  • mac book usb2K/yr
  • mac converter adapter3K/yr
  • usb adapter macbook2K/yr

Reviews and returns

What reviews say buyers love and hate about Surface Pro Adapter

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Advertised Vs Actual Product”
15%of negative reviews mention “Functionality-Overall”
2.5%of orders come back
“Not functional”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Surface Pro Adapter questions

Answered from the same tracked data.