Skip to content

Surface Pro Accessories

Maybe

The top 5 brands take only 37% of clicks. But demand is soft, at -24.6% this quarter, so Surface Pro Accessories is a Maybe.

Flapen Score
53
53 / 100
Top 13% of 8,347 Electronics niches · +10 vs the category median of 43
Market size
$135K/yr181K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
28%top-5 click share · 49 brands · 133 sellers

Flapen Score

Surface Pro Accessories against its category

The dotted line is the Electronics average. Past it, Surface Pro Accessories is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surface Pro Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Surface Pro Accessories 181K times last year and spent an estimated $135K. The top 5 brands take 37% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
2.3%
Market size, estimated
$135Ka year
Peak month
December1.3× the quietest month
Top search term
surface pro accessories35K searches a year

02 · Price

A sale here is worth $33.17.

Listings sell for $33.17 on average, from $4.13 to $156.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $33.17 that is $0 to $3K a year per listing.

Average price
$33.17inside the $15 to $100 sweet spot
Price range
$4.13–$156.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #591 within Tablet Accessories. It carries 6,213 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#591in Tablet Accessories
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
6,213per listing
Listings tracked
66

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Surface Pro Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

49 falling

Sellers

133

Top-5 brand share

37%

Top 20: 75%

Top-5 click share

28%

Top 20: 62%

Open market

59%

  • Brand 114%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Surface Pro Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Surface Pro Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surface pro accessories35K/yr
  • microsoft surface pro accessories27K/yr
  • surface pro 11 accessories27K/yr
  • microsoft surface accessories17K/yr
  • surface pro 7 accessories12K/yr
  • microsoft surface pro 11 accessories14K/yr
  • microsoft surface laptop accessories11K/yr
  • surface pro 9 accessories8K/yr
  • microsoft surface pro 7 accessories6K/yr
  • surface pro 8 accessories5K/yr

Reviews and returns

What reviews say buyers love and hate about Surface Pro Accessories

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Durability”
2.8%of orders come back
“Breaks easily”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Surface Pro Accessories questions

Answered from the same tracked data.