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Surface Pro 9 Case

Fail

Demand is soft, at -22.1% this quarter, so Surface Pro 9 Case is a Fail.

Flapen Score
48
48 / 100
Top 28% of 8,347 Electronics niches · +5 vs the category median of 43
Market size
$418K/yr539K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
40%top-5 click share · 16 brands · 28 sellers

Flapen Score

Surface Pro 9 Case against its category

The dotted line is the Electronics average. Past it, Surface Pro 9 Case is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surface Pro 9 Case market on Amazon at a glance

Shoppers on Amazon United States searched for Surface Pro 9 Case 539K times last year and spent an estimated $418K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 539K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $418K a year.

Searches, last 12 months
539K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
2.1%
Market size, estimated
$418Ka year
Peak month
December1.7× the quietest month
Top search term
surface pro case96K searches a year

02 · Price

A sale here is worth $36.22.

Listings sell for $36.22 on average, from $18.00 to $156.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $36.22 that is $9K to $18K a year per listing.

Average price
$36.22inside the $15 to $100 sweet spot
Price range
$18.00–$156.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,176 within Tablet Accessories. It carries 1,487 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#1,176in Tablet Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,487per listing
Listings tracked
37

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Surface Pro 9 Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

28

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

40%

Top 20: 83%

Open market

18%

  • Brand 132%
  • Brand 215%
  • Brand 314%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Surface Pro 9 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Surface Pro 9 Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surface pro case96K/yr
  • surface pro 11 case113K/yr
  • microsoft surface pro case75K/yr
  • microsoft surface pro 11 case48K/yr
  • surface pro 9 case37K/yr
  • microsoft surface case28K/yr
  • surface pro 13 inch case21K/yr
  • surface pro 13 case12K/yr
  • surface pro 10 case18K/yr
  • microsoft surface pro 9 case11K/yr

Reviews and returns

What reviews say buyers love and hate about Surface Pro 9 Case

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
8%of negative reviews mention “Durability”
5.2%of orders come back
“doesn't last”
A buyer, on “Durability”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Surface Pro 9 Case questions

Answered from the same tracked data.