Is surface pro 8 keyboard profitable to sell on Amazon United States?

The niche generates $618K/yr across 21 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the surface pro 8 keyboard niche?

14 brands and 41 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in surface pro 8 keyboard?

Top complaints mined from reviews: Durability, Charging, Connectivity-Overall. The return rate is 5.8% — above our launch gate.

When does demand for surface pro 8 keyboard peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the surface pro 8 keyboard niche?

Listings span $35.09–$154.92; the average listing price is $67.57 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.

surface pro 8 keyboard

Worth a look

Shows a sweet-spot price point ($67.57 avg), but soft demand (-15.7% this quarter) keeps it on the watch list.

Avg price

Great$67.57

avg listing price — sweet spot $15–$100

Review moat

Great275.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$618K

$618K/yr · 140K searches

Price range

Good$35.09–$154.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Growth

Bad-15.7%

90-day search growth — must beat 0% to launch

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, surface pro 8 keyboard is a $618K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

surface pro 8 keyboard market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $405K–$541K; units × avg price
Conversion rate: 6.5%
Avg BSR: #404
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 6.0%
Avg brand age: 36 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

21%

Microsoft41%
Sooguard9%
Omikamo9%
BEESUFAR7%
TECURS7%
mobee6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top surface pro 8 keyboard search terms

surface pro 8 keyboard46K/yr -11.2%4.5% conv.
surface pro 9 keyboard42K/yr -15.8%4.5% conv.
surface pro x keyboard18K/yr -38.4%3.3% conv.
microsoft surface pro 9 keyboard14K/yr -7.4%4.4% conv.
microsoft surface pro 8 keyboard14K/yr -6.6%4.3% conv.
microsoft surface pro x keyboard6K/yr -11.3%3.5% conv.

All search terms

Top surface pro 8 keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Microsoft Surface Pro Keyboard with Pen Storage Compatible with Copilot+ (11th Edition) Surface 9 and 8 Alcantara Material Black

Microsoft$126.284.5★458 rev

Sooguard Microsoft Surface Pro Keyboard for 11/10/9/8/X 13 Ultra-Thin Detachable Bluetooth Type Cover with 7-Color Backlit Multi-Touch Trackpad & Pen Holder

Sooguard$53.443.8★56 rev

Surface Pro Keyboard Wireless Type Cover for Microsoft Surface Pro 11/10/9/8/X 13 inch Ultra-Slim Portable Magnetic Bluetooth Keyboard with 7 Color Backlit Pen Holder Trackpad Type-C Rechargeable

Omikamo$48.674.0★1,790 rev

TECURS Bluetooth Keyboard for Microsoft Surface Pro 11/10/9/8/X (13) - Charging Via Type-C Cable(Included) 7-Color Backlit Trackpad Pencil Slot Bluetooth Manual Pairing Type Cover Keyboard

TECURS$38.304.1★98 rev

Qulose Surface Pro 9 Keyboard Detachable Wireless Bluetooth Keyboard for Microsoft Surface Pro 8/9/X with Built-in Rechargeable Battery/Multi-Gesture Touchpad

Qulose$42.863.7★43 rev

Newest

by launch date

Aulaiiex Microfiber Leather Keyboard for Surface Pro 11/10/9/8/X Bluetooth Keyboard Type Cover with Palm Rejection Touchpad Pen Holder Type-C Charging 7-Color Backlight for Microsoft Surface Pro

Aulaiiex$56.4733 rev

2mo ago

Surface Pro 11/10/9/8/X Keyboard with Trackpad Wireless Bluetooth Type Cover 7 Color Backlit Keys Ultra Slim Magnetic Design USB-C Rechargeable with Pen Holder

WirelessFinest$35.0922 rev

3mo ago

Surface Pro Keyboard Bluetooth Wireless Type Cover for Microsoft Surface Pro 11/10/9/8/X 13 inch Ultra-Slim Portable Magnetic Keyboard with 7 Color Backlit Pen Hold Trackpad USB-C Recharge Black

Yadkbo$51.489 rev

3mo ago

Surface Pro Bluetooth Keyboard for Microsoft Surface Pro 11/10/9/8/X 13 7 Color Backlits Wireless Type Cover with Multi-Touch Trackpad & Pen Holder Magnetic USB-C Rechargeable Slim Keyboard Black

BEESUFAR$43.4028 rev

4mo ago

Surface Pro Keyboard for Microsoft Surface Pro 11/10/9/8/X 13 7 Color Backlits Detachable Bluetooth Wireless Keyboard with Pen Storage Ultra-Slim Rechargeable Type Cover with Multi-Touch Trackpad

MEETION$52.1023 rev

6mo ago

What buyers say about surface pro 8 keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Connectivity-Overall15%

“easy to connect”

Touch/Button Controls8%

“The touchpad works smoothly”

Quality-Overall8%

“Overall, it is a high-quality accessory that is easy to use and packed with useful features”

Compatibility-Overall7%

“Its very compatible”

Value For Money7%

“Absolutely great value for money”

Ease Of Use6%

“It is fine for basic use”

Design-Overall3%

“adds a customizable aesthetic”

Size-Overall3%

“It fits perfectly”

Charging3%

“It holds a charge well”

Battery Life3%

“Excellent Battery Life”

What buyers complain about

Durability13%

“almost to the point where it doesnt feel very durable”

Charging11%

“cannot charge the pen”

Connectivity-Overall10%

“Connection problem”

Touch/Button Controls7%

“The touchpad seems to be a weak point”

Functionality-Overall4%

“Doesn't work”

Magnetic Strength/Adsorption3%

“Most of the reviews ignore the fact that the keyboard does not have a good magnetic connection”

Value For Money3%

“Ridiculously expensive for a device that only lasts a year”

Quality-Overall3%

“Feels cheap”

Compatibility-Overall3%

“Not compatible”

Advertised Vs Actual Product2%

“Didn't work as described”

Top return reasons

Compatibility-Overall26%

Connectivity-Overall18%

Functionality-Overall12%

Size-Overall11%

Charging10%

Advertised Vs Actual Product3%