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Surface Pro 7 Docking Station

Fail

Shoppers spend an estimated $41K a year here, so Surface Pro 7 Docking Station is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$41K/yr9K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
58%top-5 click share · 12 brands · 54 sellers

Flapen Score

Surface Pro 7 Docking Station against its category

The dotted line is the Electronics average. Past it, Surface Pro 7 Docking Station is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surface Pro 7 Docking Station market on Amazon at a glance

Shoppers on Amazon United States searched for Surface Pro 7 Docking Station 9K times last year and spent an estimated $41K. The top 5 brands take 75% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
5.3%
Market size, estimated
$41Ka year
Peak month
August1.7× the quietest month
Top search term
surface pro 7 docking station6K searches a year

02 · Price

A sale here is worth $82.85.

Listings sell for $82.85 on average, from $18.48 to $142.76. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $82.85 that is $0 to $8K a year per listing.

Average price
$82.85inside the $15 to $100 sweet spot
Price range
$18.48–$142.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #594 within USB Hubs. It carries 539 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
24.3%
Average rank
#594in USB Hubs
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
539per listing
Listings tracked
17

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
33 months

Products

Top Surface Pro 7 Docking Station products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

54

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

17%

  • Brand 124%
  • Brand 218%
  • Brand 314%
  • Brand 410%
  • Brand 59%
  • Brand 68%
  • Open — no brand owns it (6 brands, 17%)

Demand

Surface Pro 7 Docking Station search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Surface Pro 7 Docking Station search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surface pro 7 docking station6K/yr
  • surface pro 7 dock2K/yr
  • microsoft surface pro 7 docking station1K/yr

Reviews and returns

What reviews say buyers love and hate about Surface Pro 7 Docking Station

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Socket/Port/Plug”
20%of negative reviews mention “Durability”
6.5%of orders come back
“Dies at 10 mos for no reason”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Surface Pro 7 Docking Station questions

Answered from the same tracked data.