Surface Pro 12 Keyboard

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -57.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

-57.5%

Conversion, latest week

4.7%

Market size, estimated

$226Ka year

Top search term

surface pro 12 keyboard24K searches a year

Listings sell for $90.91 on average, from $41.94 to $222.05. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $90.91 that is $0 to $9K a year per listing.

Average price

$90.91inside the $15 to $100 sweet spot

Price range

$41.94–$222.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

4.9%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #720 within Keyboards, Mice & Accessories. It carries 152 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

95%

Out of stock, average day

3.6%

Average rank

#720in Keyboards, Mice & Accessories

Average rating

4.08 starsAmazon United States average 4.42 stars

Average reviews

152per listing

Listings tracked

19

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

4Amazon's first-year sales bar

Average brand age

28 months