Is surface pro 12 keyboard profitable to sell on Amazon United States?

The niche generates $226K/yr across 19 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -57.5%. Flapen's verdict: Skip it (45/100).

How competitive is the surface pro 12 keyboard niche?

12 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in surface pro 12 keyboard?

Top complaints mined from reviews: Durability, Value For Money, Touch/Button Controls. The return rate is 4.9%.

What does it cost to enter the surface pro 12 keyboard niche?

Listings span $41.94–$222.05; the average listing price is $90.91 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.

surface pro 12 keyboard

Skip it

Soft demand (-57.5% this quarter) — this niche doesn't clear our bar today.

Review moat

Great152.47

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$90.91

avg listing price — sweet spot $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$226K

$226K/yr · 53K searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Price range

Okay$41.94–$222.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Growth

Bad-57.5%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, surface pro 12 keyboard is a $226K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 45/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

surface pro 12 keyboard market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $136K–$182K; units × avg price
Conversion rate: 4.7%
Avg BSR: #720
Page quality: 0%
Prime: 95%
Sponsored: 74%
Out of stock: 3.6%
Avg brand age: 28 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

15%

Microsoft42%
Sooguard13%
Omikamo9%
BEESUFAR8%
Foeytaody7%
Junfire5%
Open — no brand owns it (6 brands, 15%)

Demand

Weekly Amazon search volume, last 41 weeks — -57.5% search growth over the last 90 days.

Open Trend

Top surface pro 12 keyboard search terms

surface pro 12 keyboard24K/yr -46.6%4.2% conv.
microsoft surface pro 12 keyboard13K/yr -55.9%4.1% conv.
surface pro 12 inch keyboard8K/yr -67.0%3.1% conv.
surface pro 12 keyboard and pen3K/yr -36.2%4.0% conv.
surface pro 12-inch keyboard2K/yr -66.2%1.3% conv.
keyboard for surface pro 123K/yr -92.4%3.2% conv.

All search terms

Top surface pro 12 keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Microsoft Surface Pro Keyboard for Surface Pro 12 Device Keyboard Only Alcantara Material Slate

Microsoft$129.654.5★116 rev

Sooguard for Microsoft Surface Pro 12 inch Keyboard (2025 Model) Bluetooth Wireless Magnetic Type Cover with 7-Color Backlit & Multi-Touch Touchpad Ultra-Slim Rechargeable Black

Sooguard$59.244.0★31 rev

Surface Pro 12 Device Keyboard 7 Color Backlits Bluetooth Wireless Magnetic Type-Cover for Microsoft Surface Pro 12 inch 2025 Smart Sleep/Wake Multi-Touch Trackpad Ultra-Slim Type-C Rechargeable

Omikamo$51.304.0★1,790 rev

Surface Pro 12 Keyboard Bluetooth for Microsoft Surface Pro 12 Device 2025 7-Color Backlits Type-Cover Wireless Magnetic Ultra Slim Keyboard with Multi-Touch Trackpad USB-C Rechargeable Battery

BEESUFAR$49.064.2★28 rev

Microsoft Surface Pro Keyboard for Surface Pro 12 Device Keyboard Only Alcantara Material Ocean

Microsoft$126.474.5★116 rev

Newest

by launch date

Surface Pro 12 Keyboard Case Bluetooth Wireless Magnetic Detachable Type Cover with 7 Color Backlit Keys Multi-Touch Trackpad Smart Sleep Wake Ultra Slim Rechargeable for Microsoft Surface Pro 12

WirelessFinest$41.9427 rev

3mo ago

Sooguard Keyboard for Microsoft Surface Pro 12 Inch Bluetooth Wireless with 7-Color Backlit Multi-Touch Touchpad Ultra-Slim Rechargeable Grey

Sooguard$71.4731 rev

4mo ago

Surface Pro 12 Keyboard Bluetooth for Microsoft Surface Pro 12 Device 2025 7-Color Backlits Type-Cover Wireless Magnetic Ultra Slim Keyboard with Multi-Touch Trackpad USB-C Rechargeable Battery

BEESUFAR$49.0628 rev

7mo ago

PboyiqiS Keyboard for Surface Pro 12 (2025)

PboyiqiS$63.851 rev

7mo ago

Surface Pro 12 Device Keyboard 7 Color Backlits Bluetooth Wireless Magnetic Type-Cover for Microsoft Surface Pro 12 inch 2025 Smart Sleep/Wake Multi-Touch Trackpad Ultra-Slim Type-C Rechargeable

Omikamo$51.301,790 rev

8mo ago

What buyers say about surface pro 12 keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Connectivity-Overall10%

“it always stays connected”

Ease Of Use9%

“It easily attaches”

Touch/Button Controls9%

“Fully functional keyboard and touchpad”

Quality-Overall8%

“Sturdy build quality”

Value For Money7%

“Good value”

Compatibility-Overall6%

“I did not encounter any compatibility issues during testing”

Battery Life4%

“Battery life is solid”

Portability3%

“easy to carry”

Magnetic Strength/Adsorption3%

“One of my favorite things about it is the very strong magnet”

Design-Overall3%

“The magnetic detachable design is convenient”

What buyers complain about

Durability8%

“Breaks after a year”

Value For Money7%

“Ridiculously expensive for a device that only lasts a year”

Touch/Button Controls6%

“It makes a cheap clicking or clacking sound when pressed”

Quality-Overall5%

“The worse is just that it feels significantly cheaper in terms of quality”

Charging5%

“It does not have the mag-charge capability”

Connectivity-Overall4%

“When attached to the Surface it continually connects and disconnects”

Ease Of Use4%

“is very aggravating to use:”

Product Condition4%

“Sent a used one”

Compatibility-Overall3%

“Won't Pair”

Software/Application2%

“hbo app doesnt download”

Top return reasons

Compatibility-Overall23%

Size-Overall17%

Connectivity-Overall15%

Functionality-Overall13%

Advertised Vs Actual Product4%

Value For Money3%

Charging3%

Color3%

Touch/Button Controls3%

Defective Material/Parts2%

Common questions

Is surface pro 12 keyboard profitable to sell on Amazon United States?: The niche generates $226K/yr across 19 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -57.5%. Flapen's verdict: Skip it (45/100).
How competitive is the surface pro 12 keyboard niche?: 12 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in surface pro 12 keyboard?: Top complaints mined from reviews: Durability, Value For Money, Touch/Button Controls. The return rate is 4.9%.
What does it cost to enter the surface pro 12 keyboard niche?: Listings span $41.94–$222.05; the average listing price is $90.91 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.