surface pro 11 keyboard
Skip itSoft demand (-13.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good504.82avg incumbent reviews — the moat a new listing must climb
Avg price
Great$101.33avg listing price — sweet spot $15–$100
Market size
Good$592K$592K/yr · 126K searches
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$31.45–$198.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay5.0%return rate — above 5% kills the launch gate
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, surface pro 11 keyboard is a $592K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
surface pro 11 keyboard market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $507K–$608K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #339
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 76%
- Out of stock
- 4.8%
- Avg brand age
- 31 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
51
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
11%
- Microsoft58%
- Sooguard9%
- Omikamo8%
- Dexnor7%
- Zoof4%
- MEETION4%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -13.0% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.5×
Top surface pro 11 keyboard search terms
- surface pro 11 keyboard48K/yr
- microsoft surface pro 11 keyboard22K/yr
- surface pro 10 keyboard13K/yr
- surface pro keyboard and pen6K/yr
- microsoft surface pro keyboard and pen7K/yr
- surface pro 11 keyboard and pen8K/yr
- microsoft surface pro 10 keyboard5K/yr
- surface pro keyboard with slim pen10K/yr
- surface pro 9 keyboard with pen2K/yr
- microsoft surface pro 11 keyboard and pen2K/yr
Top surface pro 11 keyboard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Microsoft Surface Pro Keyboard with Pen Storage Compatible with Copilot+ (11th Edition) Surface 9 and 8 Alcantara Material Black
Microsoft$126.284.5★458 rev
Microsoft Surface Slim Pen (2nd Edition) and Pro Keyboard for Pro (11th Edition) 9 and 8 Black
Microsoft$193.854.5★447 rev
Sooguard Microsoft Surface Pro Keyboard for 11/10/9/8/X 13 Ultra-Thin Detachable Bluetooth Type Cover with 7-Color Backlit Multi-Touch Trackpad & Pen Holder
Sooguard$53.443.8★56 rev
Dexnor for Microsoft Surface Pro 11/9 Case with Keyboard Magic-Style Keyboard Case with Detachable Magnetic Case & Floating Cantilever Stand & Trackpad & Dual Bluetooth & Backlit & Pen Holder
Dexnor$157.123.3★37 rev
Surface Pro Keyboard Wireless Type Cover for Microsoft Surface Pro 11/10/9/8/X 13 inch Ultra-Slim Portable Magnetic Bluetooth Keyboard with 7 Color Backlit Pen Holder Trackpad Type-C Rechargeable
Omikamo$48.674.0★1,790 rev
Newest
by launch date
Surface Pro Bluetooth Keyboard for Microsoft Surface Pro 11/10/9/8/X 13 7 Color Backlits Wireless Type Cover with Multi-Touch Trackpad & Pen Holder Magnetic USB-C Rechargeable Slim Keyboard Black
BEESUFAR$43.4028 rev
for Microsoft Surface Pro 11/10/9 13 inch 2024/2022 Case with Keyboard - Rainbow Backlit Keyboard Case - Built in Pencil Holder with Mouse - Black
SAMTUNK$31.45129 rev
Surface Pro Keyboard for Microsoft Surface Pro 11/10/9/8/X 13 7 Color Backlits Detachable Bluetooth Wireless Keyboard with Pen Storage Ultra-Slim Rechargeable Type Cover with Multi-Touch Trackpad
MEETION$52.1023 rev
Dexnor for Microsoft Surface Pro 11/9 Case with Keyboard Magic-Style Keyboard Case with Detachable Magnetic Case & Floating Cantilever Stand & Trackpad & Dual Bluetooth & Backlit & Pen Holder
Dexnor$157.1237 rev
Surface Pro Keyboard Blue Wireless Ergonomic Type Cover for Microsoft Surface Pro 11/10/9/8/X 13 inch Ultra-Slim Portable Magnetic Bluetooth Keyboard with 7 Color Backlit Pen Holder Trackpad
Omikamo$51.111,790 rev
Trending
90-day click momentumSurface Pro Bluetooth Keyboard for Microsoft Surface Pro 11/10/9/8/X 13 7 Color Backlits Wireless Type Cover with Multi-Touch Trackpad & Pen Holder Magnetic USB-C Rechargeable Slim Keyboard Black
BEESUFAR$43.404.2★
Surface Pro Keyboard Blue Wireless Ergonomic Type Cover for Microsoft Surface Pro 11/10/9/8/X 13 inch Ultra-Slim Portable Magnetic Bluetooth Keyboard with 7 Color Backlit Pen Holder Trackpad
Omikamo$51.114.0★
Dexnor for Microsoft Surface Pro 11/9 Case with Keyboard Magic-Style Keyboard Case with Detachable Magnetic Case & Floating Cantilever Stand & Trackpad & Dual Bluetooth & Backlit & Pen Holder
Dexnor$157.123.3★
for Microsoft Surface Pro 11/10/9 13 inch 2024/2022 Case with Keyboard - Rainbow Backlit Keyboard Case - Built in Pencil Holder with Mouse - Black
SAMTUNK$31.454.0★
mobee Keyboard for Microsoft Surface Pro Copilot+ (11th Edition) / Pro 11/10 / 9/8 / X 13 inch Detachable Type Cover with Touchpad Pen Holder
mobee$52.693.8★
What buyers say about surface pro 11 keyboard
What buyers praise and complain about, mined from review topics.What buyers love
“Great build quality”
“Good connectivity”
“affordable for its price”
“Its very compatible”
“The touchpad works smoothly”
“the design is sleek”
“Fit perfect”
“Excellent Battery Life”
“Easy to use”
“It feels sturdy and well-built, providing solid protection while maintaining a professional look”
What buyers complain about
“frequently the Bluetooth disconnects”
“It was a short term”
“it DOES NOT CHARGE it”
“A little expensive”
“Its a bit heavy”
“it stopped working properly”
“It makes a cheap clicking or clacking sound when pressed”
“Not compatible”
“Sent a used one”
“Won't stay connected with the magnetic attachment”
Top return reasons
Common questions
- Is surface pro 11 keyboard profitable to sell on Amazon United States?
- The niche generates $592K/yr across 17 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the surface pro 11 keyboard niche?
- 10 brands and 51 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in surface pro 11 keyboard?
- Top complaints mined from reviews: Connectivity-Overall, Durability, Charging. The return rate is 5.0%.
- When does demand for surface pro 11 keyboard peak?
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- What does it cost to enter the surface pro 11 keyboard niche?
- Listings span $31.45–$198.14; the average listing price is $101.33 (sweet spot $15–$100). The average incumbent carries 505 reviews — the moat a new listing must climb.