Surface Pro 11 Keyboard
FailDemand is soft, at -13.0% this quarter, so Surface Pro 11 Keyboard is a Fail.
- Flapen Score
- 47 / 100Top 33% of 8,347 Electronics niches · +4 vs the category median of 4347
- Market size
- $592K/yr126K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 51 sellers
Flapen Score
Surface Pro 11 Keyboard against its category
The dotted line is the Electronics average. Past it, Surface Pro 11 Keyboard is stronger. Inside it, weaker.
Market
The Surface Pro 11 Keyboard market on Amazon at a glance
Shoppers on Amazon United States searched for Surface Pro 11 Keyboard 126K times last year and spent an estimated $592K. The top 5 brands take 86% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $592K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $592Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- surface pro 11 keyboard48K searches a year
02 · Price
A sale here is worth $101.33.
Listings sell for $101.33 on average, from $31.45 to $198.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $101.33 that is $10K to $25K a year per listing.
- Average price
- $101.33above the $15 to $100 sweet spot
- Price range
- $31.45–$198.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $10K–$25K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #339 within Keyboards, Mice & Accessories. It carries 505 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 94%
- Out of stock, average day
- 4.8%
- Average rank
- #339in Keyboards, Mice & Accessories
- Average rating
- 4.18 starsAmazon United States average 4.42 stars
- Average reviews
- 505per listing
- Listings tracked
- 17
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Surface Pro 11 Keyboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
51
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
11%
- Brand 158%
- Brand 29%
- Brand 38%
- Brand 47%
- Brand 54%
- Brand 64%
- Open — no brand owns it (4 brands, 11%)
Demand
Surface Pro 11 Keyboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.5×
Search terms
Top Surface Pro 11 Keyboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- surface pro 11 keyboard48K/yr
- microsoft surface pro 11 keyboard22K/yr
- surface pro 10 keyboard13K/yr
- surface pro keyboard and pen6K/yr
- microsoft surface pro keyboard and pen7K/yr
- surface pro 11 keyboard and pen8K/yr
- microsoft surface pro 10 keyboard5K/yr
- surface pro keyboard with slim pen10K/yr
- surface pro 9 keyboard with pen2K/yr
- microsoft surface pro 11 keyboard and pen2K/yr
Reviews and returns
What reviews say buyers love and hate about Surface Pro 11 Keyboard
We read the reviews and the return reasons for every product selling here.
“frequently the Bluetooth disconnects”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surface Pro 11 Keyboard questions
Answered from the same tracked data.