Surface Pro
MaybeShoppers spend an estimated $24.5M a year here. But products sell for $798.82 on average, outside the sweet spot, so Surface Pro is a Maybe.
- Flapen Score
- 51 / 100Top 18% of 8,347 Electronics niches · +8 vs the category median of 4351
- Market size
- $24.5M/yr5.4M searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 29%top-5 click share · 7 brands · 228 sellers
Flapen Score
Surface Pro against its category
The dotted line is the Electronics average. Past it, Surface Pro is stronger. Inside it, weaker.
Market
The Surface Pro market on Amazon at a glance
Shoppers on Amazon United States searched for Surface Pro 5.4M times last year and spent an estimated $24.5M. The top 5 brands take 99% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24.5M a year.
- Searches, last 12 months
- 5.4M
- Growth, 90 days vs prior 90
- -4.6%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $24.5Ma year
- Top search term
- microsoft surface pro906K searches a year
02 · Price
A sale here is worth $798.82.
Listings sell for $798.82 on average, from $107.88 to $1820.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $798.82 that is $200K to $399K a year per listing.
- Average price
- $798.82above the $15 to $100 sweet spot
- Price range
- $107.88–$1820.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $200K–$399K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #349 within Computers & Tablets. It carries 136 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 56%
- Out of stock, average day
- 1.1%
- Average rank
- #349in Computers & Tablets
- Average rating
- 4.18 starsAmazon United States average 4.42 stars
- Average reviews
- 136per listing
- Listings tracked
- 75
04 · Newcomers
27 of last year's 27 launches cleared the first-year sales bar.
27 products launched here in the last 12 months. 27 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 27
- Successful launches
- 27Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Surface Pro products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Microsoft Surface Pro 2-in-1 Laptop/Tablet (2024) Windows 11 Copilot+ PC 13 Touchscreen Display Snapdragon X Plus (10 Core) 16GB RAM 512GB Storage Sapphire
- Price
- $898.63
- Rating
- 4.3/5
- Reviews
- 353
- Age
- 2y ago

Microsoft Surface Pro 7 12.3in Intel Core i5 10th Gen 8GB RAM 128GB SSD Platinum (Renewed)
- Price
- $285.40
- Rating
- 3.7/5
- Reviews
- 327
- Age
- 6y ago

Microsoft Surface Pro 2-in-1 Laptop/Tablet (2024) Windows 11 Copilot+ PC 13 Touchscreen OLED Display Snapdragon X Elite (12 Core) 16GB RAM 256GB Storage Black Amazon Exclusive
- Price
- $939.99
- Rating
- 4.3/5
- Reviews
- 195
- Age
- 2y ago

Microsoft Surface Pro 2-in-1 Laptop/Tablet (2025) Windows 11 Copilot+ PC 12 Touchscreen Display Snapdragon X Plus (8 Core) 16GB RAM 512GB Storage Ocean
- Price
- $826.51
- Rating
- 4.4/5
- Reviews
- 191
- Age
- 1y ago

Microsoft Surface Pro 2-in-1 Laptop/Tablet (2025) Windows 11 Copilot+ PC 12 Touchscreen Display Snapdragon X Plus (8 Core) 16GB RAM 256GB Storage Platinum (Renewed)
- Price
- $695.23
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Microsoft Surface Pro 7+ 12.3 Core i5 2.4GHz 8GB RAM 128GB SSD 1S2-00001 (Etch) with Keyboard Type Cover
- Price
- $306.41
- Rating
- 3.6/5
- Reviews
- 32
- Age
- 3y ago

Microsoft Surface Laptop Windows 11 Copilot+ PC 13.8 Touchscreen Display Snapdragon X Plus (10 core) 16GB RAM 1TBB SSD Storage Sapphire
- Price
- $939.08
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 5mo ago

Microsoft Surface Laptop 5 13.5 Touchscreen Notebook - 2256 x 1504 - Intel Core i7 12th Gen i7-1265U - Intel Evo Platform - 16 GB Total RAM - 512 GB SSD - Matt Black (Renewed) (Platinum)
- Price
- $513.83
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago

Microsoft Surface Pro 2-in-1 Laptop/Tablet (2025) Windows 11 Copilot+ PC 12 Touchscreen Display Snapdragon X Plus (8 Core) 16GB RAM 256GB Storage Platinum (Renewed)
- Price
- $695.23
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 6mo ago

Microsoft Surface Pro 11 2024 13-inch Touchscreen 2-in-1 Laptop Snapdragon X Plus 16GB 512GB with Inateck Bluetooth Backlit Keyboard with Touchpad & Pen Holder 2-in-1 Laptop & Tablet (Sapphire)
- Price
- $1018.29
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 1y ago
Newest
by launch date
Microsoft Surface Laptop Windows 11 Copilot+ PC 13.8 Touchscreen Display Snapdragon X Plus (10 core) 16GB RAM 1TBB SSD Storage Sapphire
- Price
- $939.08
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 5mo ago

Microsoft Surface Pro 13 3K 120Hz OLED Touch AI Laptop 900nits 12-Core Snapdragon 45 Tops NPU 16GB RAM 512GB SSD USB4 Wi-Fi 7 Backlit KB Stylus MS 365 Win 11 Pro
- Price
- $1561.05
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 5mo ago

Microsoft Surface Pro 2-in-1 Laptop/Tablet (2025) Windows 11 Copilot+ PC 12 Touchscreen Display Snapdragon X Plus (8 Core) 16GB RAM 256GB Storage Platinum (Renewed)
- Price
- $695.23
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 6mo ago

Microsoft Surface Pro 7 Plus 12.3in I5 1135g7 8GB 128GB SSD WIN11 Pro
- Price
- $293.25
- Rating
- 3.6/5
- Reviews
- 20
- Age
- 7mo ago

Microsoft Surface Pro 13 3K 120Hz OLED Touchscreen 2-in-1 Tablet Laptop 12-Core Snapdragon 45 Tops NPU 16GB RAM 2TB SSD Backlit Keyboard Stylus MS 365 14-hr Battery Copilot+ Win 11 Pro
- Price
- $1820.53
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
7 rising
Sellers
228
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
29%
Top 20: 59%
Open market
0%
- Microsoft86%
- Lenovo11%
- Fusion51%
- SZTPS1%
- ist computers1%
- QAZIPO1%
- Open — no brand owns it (1 brand, 0%)
Demand
Surface Pro search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9× · 10 of 12 months tracked
Search terms
Top Surface Pro search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- microsoft surface pro906K/yr
- surface pro1000K/yr
- microsoft surface laptop798K/yr
- microsoft surface510K/yr
- windows tablet459K/yr
- surface pro 11241K/yr
- surface194K/yr
- lenovo idea tab pro165K/yr
- microsoft143K/yr
- microsoft surface pro 11121K/yr
Reviews and returns
What reviews say buyers love and hate about Surface Pro
We read the reviews and the return reasons for every product selling here.
“Sparse and poor quality basic software”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surface Pro questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









