Surface Pro
MaybeShoppers spend $24.5M a year here. But products sell for $798.82 on average, outside the sweet spot, so Surface Pro is a Maybe.
- Flapen Score
- 51 / 100Top 18% of 8,347 Electronics niches · +8 vs the category median of 4351
- Market size
- $24.5M/yr5.4M searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 29%top-5 click share · 7 brands · 228 sellers
Flapen Score
Surface Pro against its category
The dotted line is the Electronics average. Past it, Surface Pro is stronger. Inside it, weaker.
Market
The Surface Pro market on Amazon at a glance
Surface Pro is a $24.5M a year market on Amazon United States, with 5.4M searches a year. The top 5 brands take 99% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 5.4M times a year and 0.6% buy. Search demand moved -4.6% in 90 days, so the $24.5M a year market is softening.
- Search volume
- 5.4M
- Search growth, 90 days
- -4.6%
- Conversion
- 0.6%
- Market size
- $24.5M
02 · Money
The money is there.
Shoppers bought 30K to 40K units at $798.82 on average, 250 to 500 per product. Units times price is $24.0M to $32.0M a year.
- Units sold
- 30K–40K
- Units per product
- 250–500
- Average price
- $798.82
- Units × price
- $24.0M–$32.0M
03 · Shelf
Brands here are young.
The average listing ranks #349. 56% of listings ship Prime. 88% of the shelf is sponsored, so budget for ads. The average listing is out of stock 1.1% of the time. The average brand has sold here for 29 months.
- Average BSR
- #349
- Prime
- 56%
- Sponsored
- 88%
- Out of stock
- 1.1%
- Average brand age
- 29 months
Products
Top Surface Pro products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Microsoft Surface Pro 2-in-1 Laptop/Tablet (2024) Windows 11 Copilot+ PC 13 Touchscreen Display Snapdragon X Plus (10 Core) 16GB RAM 512GB Storage Sapphire
- Price
- $898.63
- Rating
- 4.3/5
- Reviews
- 353
- Age
- 2y ago
Microsoft Surface Pro 7 12.3in Intel Core i5 10th Gen 8GB RAM 128GB SSD Platinum (Renewed)
- Price
- $285.40
- Rating
- 3.7/5
- Reviews
- 327
- Age
- 6y ago
Microsoft Surface Pro 2-in-1 Laptop/Tablet (2024) Windows 11 Copilot+ PC 13 Touchscreen OLED Display Snapdragon X Elite (12 Core) 16GB RAM 256GB Storage Black Amazon Exclusive
- Price
- $939.99
- Rating
- 4.3/5
- Reviews
- 195
- Age
- 2y ago
Microsoft Surface Pro 2-in-1 Laptop/Tablet (2025) Windows 11 Copilot+ PC 12 Touchscreen Display Snapdragon X Plus (8 Core) 16GB RAM 512GB Storage Ocean
- Price
- $826.51
- Rating
- 4.4/5
- Reviews
- 191
- Age
- 1y ago
Microsoft Surface Pro 2-in-1 Laptop/Tablet (2025) Windows 11 Copilot+ PC 12 Touchscreen Display Snapdragon X Plus (8 Core) 16GB RAM 256GB Storage Platinum (Renewed)
- Price
- $695.23
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 6mo ago
Trending
90-day click momentum
Microsoft Surface Pro 7+ 12.3 Core i5 2.4GHz 8GB RAM 128GB SSD 1S2-00001 (Etch) with Keyboard Type Cover
- Price
- $306.41
- Rating
- 3.6/5
- Reviews
- 32
- Age
- 3y ago
Microsoft Surface Laptop Windows 11 Copilot+ PC 13.8 Touchscreen Display Snapdragon X Plus (10 core) 16GB RAM 1TBB SSD Storage Sapphire
- Price
- $939.08
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 5mo ago
Microsoft Surface Laptop 5 13.5 Touchscreen Notebook - 2256 x 1504 - Intel Core i7 12th Gen i7-1265U - Intel Evo Platform - 16 GB Total RAM - 512 GB SSD - Matt Black (Renewed) (Platinum)
- Price
- $513.83
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago
Microsoft Surface Pro 2-in-1 Laptop/Tablet (2025) Windows 11 Copilot+ PC 12 Touchscreen Display Snapdragon X Plus (8 Core) 16GB RAM 256GB Storage Platinum (Renewed)
- Price
- $695.23
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 6mo ago
Microsoft Surface Pro 11 2024 13-inch Touchscreen 2-in-1 Laptop Snapdragon X Plus 16GB 512GB with Inateck Bluetooth Backlit Keyboard with Touchpad & Pen Holder 2-in-1 Laptop & Tablet (Sapphire)
- Price
- $1018.29
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 1y ago
Newest
by launch dateMicrosoft Surface Laptop Windows 11 Copilot+ PC 13.8 Touchscreen Display Snapdragon X Plus (10 core) 16GB RAM 1TBB SSD Storage Sapphire
- Price
- $939.08
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 5mo ago
Microsoft Surface Pro 13 3K 120Hz OLED Touch AI Laptop 900nits 12-Core Snapdragon 45 Tops NPU 16GB RAM 512GB SSD USB4 Wi-Fi 7 Backlit KB Stylus MS 365 Win 11 Pro
- Price
- $1561.05
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 5mo ago
Microsoft Surface Pro 2-in-1 Laptop/Tablet (2025) Windows 11 Copilot+ PC 12 Touchscreen Display Snapdragon X Plus (8 Core) 16GB RAM 256GB Storage Platinum (Renewed)
- Price
- $695.23
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 6mo ago
Microsoft Surface Pro 7 Plus 12.3in I5 1135g7 8GB 128GB SSD WIN11 Pro
- Price
- $293.25
- Rating
- 3.6/5
- Reviews
- 20
- Age
- 7mo ago
Microsoft Surface Pro 13 3K 120Hz OLED Touchscreen 2-in-1 Tablet Laptop 12-Core Snapdragon 45 Tops NPU 16GB RAM 2TB SSD Backlit Keyboard Stylus MS 365 14-hr Battery Copilot+ Win 11 Pro
- Price
- $1820.53
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
7 rising
Sellers
228
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
29%
Top 20: 59%
Open market
0%
- Microsoft86%
- Lenovo11%
- Fusion51%
- SZTPS1%
- ist computers1%
- QAZIPO1%
- Open — no brand owns it (1 brand, 0%)
Demand
Surface Pro search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9× · 10 of 12 months tracked
Search terms
Top Surface Pro search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microsoft surface pro906K/yr
- surface pro1000K/yr
- microsoft surface laptop798K/yr
- microsoft surface510K/yr
- windows tablet459K/yr
- surface pro 11241K/yr
- surface194K/yr
- lenovo idea tab pro165K/yr
- microsoft143K/yr
- microsoft surface pro 11121K/yr
Reviews and returns
What reviews say buyers love and hate about Surface Pro
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sparse and poor quality basic software
Product did not have any software within it
Might be a software issue
Battery did not hold charge
Wont charge
It wouldn't charge the battery
It's a little slow starting up
performance is awful
Very Slow
Poor Functionality
Doesnt work
Doesn't function
Quality is very basic
the poor quality control
Poor Functionality
Love
Excellent value
Excellent value
Great deal
Decent quality
The build quality is very solid
The build quality is very good and it even comes with a pen and case
easy enough to remove
Easy to understand and use
Easy to hold
Awesome battery life
Battery lasts for days
High battery life
It seems to match the description
Just as described
Works as it should
Return
2.7% Return rate 21% Fixable by listing
Poor Functionality
Doesnt work
Doesn't function
It's a little slow starting up
performance is awful
Very Slow
they have got so expensive
For the price it's not great
lower-priced product it's useless
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surface Pro questions
Answered from the same tracked data.