Is surface pro profitable to sell on Amazon United States?

The niche generates $24.5M/yr across 75 tracked products. 27 of 27 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the surface pro niche?

7 brands and 228 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in surface pro?

Top complaints mined from reviews: Software/Application, Charging, Computation Performance. The return rate is 2.7%.

What does it cost to enter the surface pro niche?

Listings span $107.88–$1820.53; the average listing price is $798.82 (sweet spot $15–$100). The average incumbent carries 136 reviews — the moat a new listing must climb.

surface pro

Worth a look

Shows a $24.5M/yr market, but pricing outside the sweet spot ($798.82 avg) keeps it on the watch list.

Market size

Incredible$24.5M

$24.5M/yr · 5.4M searches

Review moat

Great135.64

avg incumbent reviews — the moat a new listing must climb

Competition

Great29%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.7%

return rate — above 5% kills the launch gate

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Avg price

Bad$798.82

avg listing price — sweet spot $15–$100

Price range

Bad$107.88–$1820.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, surface pro is a $24.5M/yr Amazon United States market (5.4M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

surface pro market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: $24.0M–$32.0M; units × avg price
Conversion rate: 0.6%
Avg BSR: #349
Page quality: 0%
Prime: 56%
Sponsored: 88%
Out of stock: 1.1%
Avg brand age: 29 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

7 rising

Sellers

228

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

29%

Top 20: 59%

Open market

Microsoft86%
Lenovo11%
Fusion51%
SZTPS1%
ist computers1%
QAZIPO1%
Open — no brand owns it (1 brand, 0%)

Demand

Weekly Amazon search volume, last 40 weeks — -4.6% search growth over the last 90 days.

Open Trend

Top surface pro search terms

microsoft surface pro906K/yr +0.4%0.4% conv.
surface pro1000K/yr -3.1%0.3% conv.
microsoft surface laptop798K/yr -14.5%0.4% conv.
microsoft surface510K/yr +5.5%0.2% conv.
windows tablet459K/yr -8.0%0.2% conv.
surface pro 11241K/yr -16.2%0.3% conv.
surface194K/yr -2.3%0.1% conv.
lenovo idea tab pro165K/yr -13.5%1.3% conv.
microsoft143K/yr +0.9%0.0% conv.
microsoft surface pro 11121K/yr +11.4%0.3% conv.

All search terms

Top surface pro products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Microsoft Surface Pro 2-in-1 Laptop/Tablet (2024) Windows 11 Copilot+ PC 13 Touchscreen Display Snapdragon X Plus (10 Core) 16GB RAM 512GB Storage Sapphire

Microsoft$898.634.3★353 rev

Microsoft Surface Pro 7 12.3in Intel Core i5 10th Gen 8GB RAM 128GB SSD Platinum (Renewed)

Microsoft$285.403.7★327 rev

Microsoft Surface Pro 2-in-1 Laptop/Tablet (2024) Windows 11 Copilot+ PC 13 Touchscreen OLED Display Snapdragon X Elite (12 Core) 16GB RAM 256GB Storage Black Amazon Exclusive

Microsoft$939.994.3★195 rev

Microsoft Surface Pro 2-in-1 Laptop/Tablet (2025) Windows 11 Copilot+ PC 12 Touchscreen Display Snapdragon X Plus (8 Core) 16GB RAM 512GB Storage Ocean

Microsoft$826.514.4★191 rev

Microsoft Surface Pro 2-in-1 Laptop/Tablet (2025) Windows 11 Copilot+ PC 12 Touchscreen Display Snapdragon X Plus (8 Core) 16GB RAM 256GB Storage Platinum (Renewed)

Microsoft$695.234.3★8 rev

Newest

by launch date

Microsoft Surface Laptop Windows 11 Copilot+ PC 13.8 Touchscreen Display Snapdragon X Plus (10 core) 16GB RAM 1TBB SSD Storage Sapphire

Microsoft$939.087 rev

5mo ago

Microsoft Surface Pro 13 3K 120Hz OLED Touch AI Laptop 900nits 12-Core Snapdragon 45 Tops NPU 16GB RAM 512GB SSD USB4 Wi-Fi 7 Backlit KB Stylus MS 365 Win 11 Pro

Microsoft$1561.055 rev

5mo ago

Microsoft Surface Pro 2-in-1 Laptop/Tablet (2025) Windows 11 Copilot+ PC 12 Touchscreen Display Snapdragon X Plus (8 Core) 16GB RAM 256GB Storage Platinum (Renewed)

Microsoft$695.238 rev

6mo ago

Microsoft Surface Pro 7 Plus 12.3in I5 1135g7 8GB 128GB SSD WIN11 Pro

Microsoft$293.2520 rev

7mo ago

Microsoft Surface Pro 13 3K 120Hz OLED Touchscreen 2-in-1 Tablet Laptop 12-Core Snapdragon 45 Tops NPU 16GB RAM 2TB SSD Backlit Keyboard Stylus MS 365 14-hr Battery Copilot+ Win 11 Pro

Microsoft$1820.5325 rev

8mo ago

What buyers say about surface pro

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Excellent value”

Quality-Overall13%

“Decent quality”

Ease Of Use7%

“easy enough to remove”

Battery Life6%

“Awesome battery life”

Advertised Vs Actual Product5%

“It seems to match the description”

Display Resolution4%

“Display is perfect”

Portability4%

“Incredibly handy and portable”

Weight Light3%

“The laptop is super lightweight”

Size-Overall3%

“Good size”

Audio Quality3%

“sound quality are great”

What buyers complain about

Software/Application10%

“Sparse and poor quality basic software”

Charging9%

“Battery did not hold charge”

Computation Performance7%

“It's a little slow starting up”

Functionality-Overall7%

“Poor Functionality”

Quality-Overall6%

“Quality is very basic”

Value For Money4%

“they have got so expensive”

Durability4%

“broke really easily”

Ease Of Use3%

“Hard pass”

Touch/Button Controls3%

“the touchscreen does not work at all”

Connectivity-Overall3%

“Bluetooth didn't work”

Top return reasons

Functionality-Overall14%

Size-Overall10%

Computation Performance9%

Value For Money7%

Compatibility-Overall7%

Software/Application7%

Connectivity-Overall5%