Is supacool backpack profitable to sell on Amazon United States?

The niche generates $12K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +58.6%. Flapen's verdict: Skip it (41/100).

How competitive is the supacool backpack niche?

3 brands and 10 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in supacool backpack?

Top complaints mined from reviews: Durability, Water Resistance, Strap/String Quality. The return rate is 4.1%.

When does demand for supacool backpack peak?

Demand peaks in Jul–Aug; the busiest month runs 7.9× the quietest.

What does it cost to enter the supacool backpack niche?

Listings span $20.77–$32.74; the average listing price is $25.01 (sweet spot $15–$100). The average incumbent carries 2,459 reviews — the moat a new listing must climb.

supacool backpack

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible14.3%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$25.01

avg listing price — sweet spot $15–$100

Price range

Incredible$20.77–$32.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+58.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,459.17

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Market size

Bad$12K

$12K/yr · 3K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, supacool backpack is a $12K/yr Amazon United States market (3K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 41/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

supacool backpack market data

Units sold / yr: 250–500; avg 100–250/product
Revenue / yr: $6K–$13K; units × avg price
Conversion rate: 14.3%
Avg BSR: #405
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 317 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

SUPACOOL92%
Goloni5%
KOPHLY3%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +58.6% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 7.9×

Open Trend

Top supacool backpack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SUPACOOL Casual Laptop Backpack for Men and Women Work backpack Black Backpacks College School Backpack for Boys and Girls Lightweight Travel Back Pack(Black)

SUPACOOL$20.884.4★5,831 rev

SUPACOOL Black Backpack For School Bookbag for Boys Girls and Kids Boys backpacks Laptop Compartment Travel Backpack for Men and Women(Black)

SUPACOOL$25.144.5★1,622 rev

SUPACOOL Lightweight Laptop Backpack with USB Charging Port for Men and Women Double Layers Backpack for College Work Travel Casual(Black and brown)

SUPACOOL$32.744.4★451 rev

SUPACOOL Lightweight School Backpack with Pencil Pouch Backpack for School Boys and Girls(Black backpack set)

SUPACOOL$23.544.4★5,831 rev

Goloni Backpack for Men Women Travel Laptop Backpack Water Resistant 17.3 Inch USB Charging Backpack Large Capacity Work Commute Bag All Black

Goloni$20.774.7★319 rev

Newest

by launch date

Goloni Backpack for Men Women Travel Laptop Backpack Water Resistant 17.3 Inch USB Charging Backpack Large Capacity Work Commute Bag All Black

Goloni$20.77319 rev

11mo ago

SUPACOOL Black Backpack For School Bookbag for Boys Girls and Kids Boys backpacks Laptop Compartment Travel Backpack for Men and Women(Black)

SUPACOOL$25.141,622 rev

2y ago

KOPHLY Large Travel Laptop Backpack with USB Charging Port for Men and Women Classic School Backpack for Boys and Girls Work Bag(18Inches/Black)

KOPHLY$26.97701 rev

3y ago

SUPACOOL Lightweight Laptop Backpack with USB Charging Port for Men and Women Double Layers Backpack for College Work Travel Casual(Black and brown)

SUPACOOL$32.74451 rev

4y ago

SUPACOOL Lightweight School Backpack with Pencil Pouch Backpack for School Boys and Girls(Black backpack set)

SUPACOOL$23.545,831 rev

4y ago

What buyers say about supacool backpack

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“well made”

Durability12%

“Very durable and perfect size”

Value For Money11%

“Good value for money”

Storage Capacity11%

“It's the right size for my needs and holds plenty”

Strength7%

“Strong and comfortable”

Size-Overall6%

“Its great & perfect size”

Pockets/Compartments4%

“I loved it the the pockets are big enough for my water bottle”

Comfort-Overall3%

“Strong and comfortable”

Organizing Capabilities3%

“it keeps al my stuff organized”

Material Quality2%

“Great material, not cheaply made”

What buyers complain about

Durability21%

“I expected it to break”

Water Resistance14%

“I was disappointed because i thought it was a water proof backpack”

Strap/String Quality14%

“the straps feel different compared to others”

Size-Overall12%

“It's small”

Pockets/Compartments7%

“Backpack/ Too small and only one pocket”

Quality-Overall5%

“Cheap looking bag”

Cushion5%

“It's ok not much padding”

Material Quality5%

“Cheap looking material”

Advertised Vs Actual Product5%

“Not the same as the picture”

Top return reasons

Size-Overall63%

Pockets/Compartments5%

Material Quality5%

Quality-Overall4%

Advertised Vs Actual Product3%

Wrong Dimensions3%

Weight Heavy2%

Shape/Style2%

Storage Capacity2%

Value For Money2%

Common questions

Is supacool backpack profitable to sell on Amazon United States?: The niche generates $12K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +58.6%. Flapen's verdict: Skip it (41/100).
How competitive is the supacool backpack niche?: 3 brands and 10 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in supacool backpack?: Top complaints mined from reviews: Durability, Water Resistance, Strap/String Quality. The return rate is 4.1%.
When does demand for supacool backpack peak?: Demand peaks in Jul–Aug; the busiest month runs 7.9× the quietest.
What does it cost to enter the supacool backpack niche?: Listings span $20.77–$32.74; the average listing price is $25.01 (sweet spot $15–$100). The average incumbent carries 2,459 reviews — the moat a new listing must climb.