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Sugar Skull Stickers

Fail

Shoppers spend an estimated $10K a year here, so Sugar Skull Stickers is a Fail.

Flapen Score
44
44 / 100
Top 45% of 8,347 Electronics niches · +1 vs the category median of 43
Market size
$10K/yr49K searches / yr
90-day growth
+21.5%search demand this quarter
Competition
50%top-5 click share · 22 brands · 33 sellers

Flapen Score

Sugar Skull Stickers against its category

The dotted line is the Electronics average. Past it, Sugar Skull Stickers is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar Skull Stickers market on Amazon at a glance

Shoppers on Amazon United States searched for Sugar Skull Stickers 49K times last year and spent an estimated $10K. The top 5 brands take 53% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+21.5%
Conversion, latest week
2.8%
Market size, estimated
$10Ka year
Peak month
October12.2× the quietest month
Top search term
sugar skull stickers14K searches a year

02 · Price

A sale here is worth $7.37.

Listings sell for $7.37 on average, from $2.96 to $15.66. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $7.37 that is $0 to $737 a year per listing.

Average price
$7.37under the $15 to $100 sweet spot
Price range
$2.96–$15.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$737
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 40.6% of listings are out of stock. The average listing ranks #8,522 within Skins & Decals. It carries 209 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
92%
Out of stock, average day
40.6%
Average rank
#8,522in Skins & Decals
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
209per listing
Listings tracked
25

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sugar Skull Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

33

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

50%

Top 20: 93%

Open market

42%

  • Brand 125%
  • Brand 211%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Sugar Skull Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.2×

Search terms

Top Sugar Skull Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugar skull stickers14K/yr
  • day of the dead stickers18K/yr
  • dia de los muertos stickers18K/yr

Reviews and returns

What reviews say buyers love and hate about Sugar Skull Stickers

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Color”
1.7%of orders come back
“A few of them were not as brightly colored”
A buyer, on “Color”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Sugar Skull Stickers questions

Answered from the same tracked data.