Is Streaming profitable to sell on Amazon United States?

Flapen scores Streaming 48 out of 100 on Amazon United States, a Fail. Shoppers spend $268K a year across 71 tracked products. 10 of the 11 products launched in the last year cleared the first-year sales bar. Search demand grew -25.4% in the last 90 days.

How competitive is the Streaming niche on Amazon United States?

44 brands and 202 sellers compete in Streaming on Amazon United States. The top 5 Streaming products take 25% of clicks, and the top 5 brands take 40%.

What do buyers complain about in Streaming?

Streaming buyers on Amazon United States complain most about Durability, Quality-Overall, and Functionality-Overall. An estimated 3.0% of orders come back.

When does demand for Streaming peak?

Search demand for Streaming on Amazon United States peaks in Jan–Jul–Dec, and the busiest month runs 18.4× the quietest.

What does it cost to enter the Streaming niche?

Streaming sells for $101.26 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.66 to $1979.79. The average product has 7,006 reviews, the count a new listing must catch up to.

Streaming

Fail

Buyers convert on only 0.3% of searches, so Streaming is a Fail.

Filters No Dominant Brand High Price

Flapen Score: 48
48 / 100Top 28% of 8,347 Electronics niches · +5 vs the category median of 43
Market size: $268K/yr982K searches / yr
90-day growth: -25.4%search demand this quarter
Competition: 25%top-5 click share · 44 brands · 202 sellers

Flapen Score

Streaming against its category

The dotted line is the Electronics average. Past it, Streaming is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Streaming market on Amazon at a glance

Shoppers on Amazon United States searched for Streaming 982K times last year and spent an estimated $268K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Jul–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 982K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.

Searches, last 12 months: 982K
Growth, 90 days vs prior 90: -25.4%
Conversion, latest week: 0.3%
Market size, estimated: $268Ka year
Peak month: December18.4× the quietest month
Top search term: streaming195K searches a year

02 · Price

A sale here is worth $101.26.

Listings sell for $101.26 on average, from $5.66 to $1979.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $101.26 that is $0 to $10K a year per listing.

Average price: $101.26above the $15 to $100 sweet spot
Price range: $5.66–$1979.79
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: $0–$10K
Returns: 3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Audio & Video Accessories. It carries 7,006 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 99%
Out of stock, average day: 0.0%
Average rank: #102in Audio & Video Accessories
Average rating: 4.41 starsAmazon United States average 4.42 stars
Average reviews: 7,006per listing
Listings tracked: 71

04 · Newcomers

10 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 11
Successful launches: 10Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Streaming products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

202

Top-5 brand share

40%

Top 20: 81%

Top-5 click share

25%

Top 20: 61%

Open market

56%

Brand 112%
Brand 210%
Brand 38%
Brand 45%
Brand 54%
Brand 64%

Demand

Streaming search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Jul, Dec · busiest ÷ quietest = 18.4×

Search terms

Top Streaming search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

streaming195K/yr +3.1%0.1% conv.
streaming equipment105K/yr +13.6%0.2% conv.
streaming accessories216K/yr -50.7%0.3% conv.
stream112K/yr -48.1%0.1% conv.
live streaming equipment69K/yr -29.0%0.4% conv.
streaming kit28K/yr -7.4%0.5% conv.
streaming setup42K/yr -47.8%0.1% conv.
live stream20K/yr -3.6%0.0% conv.
streaming stuff16K/yr +8.1%0.1% conv.
podcast accessories18K/yr -19.3%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Streaming

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”

13%of negative reviews mention “Durability”

3.0%of orders come back

“Broke within a week”

A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Streaming questions

Answered from the same tracked data.

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