Streaming
FailBuyers convert on only 0.3% of searches, so Streaming is a Fail.
- Flapen Score
- 48 / 100Top 28% of 8,347 Electronics niches · +5 vs the category median of 4348
- Market size
- $268K/yr982K searches / yr
- 90-day growth
- -25.4%search demand this quarter
- Competition
- 25%top-5 click share · 44 brands · 202 sellers
Flapen Score
Streaming against its category
The dotted line is the Electronics average. Past it, Streaming is stronger. Inside it, weaker.
Market
The Streaming market on Amazon at a glance
Shoppers on Amazon United States searched for Streaming 982K times last year and spent an estimated $268K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Jul–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 982K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.
- Searches, last 12 months
- 982K
- Growth, 90 days vs prior 90
- -25.4%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $268Ka year
- Peak month
- December18.4× the quietest month
- Top search term
- streaming195K searches a year
02 · Price
A sale here is worth $101.26.
Listings sell for $101.26 on average, from $5.66 to $1979.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $101.26 that is $0 to $10K a year per listing.
- Average price
- $101.26above the $15 to $100 sweet spot
- Price range
- $5.66–$1979.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Audio & Video Accessories. It carries 7,006 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 99%
- Out of stock, average day
- 0.0%
- Average rank
- #102in Audio & Video Accessories
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 7,006per listing
- Listings tracked
- 71
04 · Newcomers
10 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Streaming products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FIFINE AmpliGame Stream Controller with 15 Macro Keys Streaming Keyboard with Trigger Actions in OBS/Twitch/YouTube/Streamlabs Shortcut Buttons Keypad Works with Mac and PC-D6
- Price
- $60.41
- Rating
- 4.5/5
- Reviews
- 724
- Age
- 2y ago

Elgato Stream Deck MK.2 Studio Controller 15 Macro Keys
- Price
- $124.08
- Rating
- 4.8/5
- Reviews
- 10,182
- Age
- 5y ago

ALSO GO Podcast Equipment Bundle Podcast Equipment with BM-800 Microphone(Gold) & F998 Sound Card Recording Studio Equipment for Podcasting Singing Gaming and Live Streaming YouTube Tiktok
- Price
- $40.63
- Rating
- 4.2/5
- Reviews
- 214
- Age
- 1y ago

Capture Card 4K HDMI Video Capture Card Game Capture Card 1080P 60FPS Video Capture Device HDMI to USB 3.0 Capture Card for Streaming Work with Camera/Xbox/PS4/PS5/PC/OBS
- Price
- $26.50
- Rating
- 4.3/5
- Reviews
- 2,310
- Age
- 5y ago

Vlogging Kit for iPhone/Android YouTube Starter Kit with Wireless Microphone/Camera Tripod/Flexible Tripod/RGB Fill Light Content Creator Essentials Kits for TikTok Vlog Video Recording
- Price
- $57.25
- Rating
- 4.4/5
- Reviews
- 248
- Age
- 1y ago
Trending
estimated 90-day click momentum
Vlogging Kit for iPhone/Android YouTube Starter Kit with Wireless Microphone/Camera Tripod/Flexible Tripod/RGB Fill Light Content Creator Essentials Kits for TikTok Vlog Video Recording
- Price
- $57.25
- Rating
- 4.4/5
- Reviews
- 248
- Age
- 1y ago

ALSO GO Podcast Equipment Bundle Podcast Equipment with BM-800 Microphone(Gold) & F998 Sound Card Recording Studio Equipment for Podcasting Singing Gaming and Live Streaming YouTube Tiktok
- Price
- $40.63
- Rating
- 4.2/5
- Reviews
- 214
- Age
- 1y ago

DJI Mic Mini (2 TX + 1 RX + Charging Case) Wireless Lavalier Microphone for iPhone/Camera/Android Ultralight Detail-Rich Audio 48h Use Noise Cancelling Automatic Limiting Vlog Streaming
- Price
- $89.01
- Rating
- 4.7/5
- Reviews
- 9,913
- Age
- 1y ago

Podcast Microphone Bundle with Live Sound Board Audio Mixer Podcast Equipment Bundle with 3.5mm Condenser Microphone(P15) for Pc/Phone Live Streaming Singing Gaming Voice Changer Denoise
- Price
- $117.75
- Rating
- 4.1/5
- Reviews
- 437
- Age
- 11mo ago

Fifine Gaming Mixer for Voice Chat and Streaming- 7.1ch Surround Sound Headphone Amp-XLR Preamp-USB Plug & Play-Voice Changer-RGB-Volume Control-3 EQ Modes Ampligame SC8
- Price
- $64.30
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 12mo ago
Newest
by launch date
Podcast Microphone Bundle with Live Sound Board Audio Mixer Podcast Equipment Bundle with 3.5mm Condenser Microphone(P15) for Pc/Phone Live Streaming Singing Gaming Voice Changer Denoise
- Price
- $117.75
- Rating
- 4.1/5
- Reviews
- 437
- Age
- 11mo ago

Fifine Gaming Mixer for Voice Chat and Streaming- 7.1ch Surround Sound Headphone Amp-XLR Preamp-USB Plug & Play-Voice Changer-RGB-Volume Control-3 EQ Modes Ampligame SC8
- Price
- $64.30
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 12mo ago

EMEET PIXY Dual-Camera AI-Powered PTZ Camera 4K AI Tracking PDAF&AI Autofocus 0.2s 1/2.55 Sony Sensor 3 Mics Presets Gesture Control 4K Webcam for Streaming and OBS/Twitch/Switch 2 Compatible
- Price
- $102.56
- Rating
- 4.4/5
- Reviews
- 617
- Age
- 1y ago

ALSO GO Podcast Equipment Bundle Podcast Equipment with BM-800 Microphone(Gold) & F998 Sound Card Recording Studio Equipment for Podcasting Singing Gaming and Live Streaming YouTube Tiktok
- Price
- $40.63
- Rating
- 4.2/5
- Reviews
- 214
- Age
- 1y ago

Vlogging Kit for iPhone/Android YouTube Starter Kit with Wireless Microphone/Camera Tripod/Flexible Tripod/RGB Fill Light Content Creator Essentials Kits for TikTok Vlog Video Recording
- Price
- $57.25
- Rating
- 4.4/5
- Reviews
- 248
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
44 rising
Sellers
202
Est. top-5 brand share
40%
Top 20: 81%
Est. top-5 click share
25%
Top 20: 61%
Open market
56%
- Elgato12%
- FIFINE10%
- AmpliGame8%
- Yeaki5%
- EMEET4%
- Abel Gaming4%
Demand
Streaming search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jul, Dec · busiest ÷ quietest = 18.4×
Search terms
Top Streaming search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- streaming195K/yr
- streaming equipment105K/yr
- streaming accessories216K/yr
- stream112K/yr
- live streaming equipment69K/yr
- streaming kit28K/yr
- streaming setup42K/yr
- live stream20K/yr
- streaming stuff16K/yr
- podcast accessories18K/yr
Reviews and returns
What reviews say buyers love and hate about Streaming
We read the reviews and the return reasons for every product selling here.
“Broke within a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Streaming questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









