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stranger things stickers

Skip it

Soft demand (-62.2% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 0Conversion 33Competition 24Returns 97Price range 0Avg price 21Brand share 51Review moat 93Quality gap 28

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great139.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad$86K

$86K/yr · 431K searches

Avg price

Bad$7.52

avg listing price — sweet spot $15–$100

Growth

Bad-62.2%

90-day search growth — must beat 0% to launch

Price range

Bad$3.64–$11.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, stranger things stickers is a $86K/yr Amazon United States market (431K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 33/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

stranger things stickers market data

Units sold / yr
15K–20K
avg 500–750/product
Revenue / yr
$113K–$150K
units × avg price
Conversion rate
2.7%
Avg BSR
#3,242
Page quality
0%
Prime
100%
Sponsored
75%
Out of stock
50.5%
Avg brand age
18 months
Avg seller age
173 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

14 rising

Sellers

17

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

19%

  • JSYAVG21%
  • Cefoust17%
  • Teeo Deeo16%
  • Trends International10%
  • HighMount10%
  • sxdaizjsym6%

Demand

Weekly Amazon search volume, last 34 weeks — -62.2% search growth over the last 90 days.
25K15KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

Top stranger things stickers search terms

  • stranger things stickers333K/yr
  • stranger things sticker26K/yr
  • stickers stranger things10K/yr
  • stranger things water bottle stickers9K/yr
  • stranger things decal9K/yr
  • stranger things stickers for water bottles6K/yr
  • stranger things vinyl stickers8K/yr
  • stranger things decals5K/yr
  • stranger things sticker pack4K/yr
  • stranger thing stickers7K/yr
All search terms

Top stranger things stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$17K30%$26K40%$35K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about stranger things stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great quality”

Adhesion/Stickiness16%

“Easy to peel and stick”

Color12%

“The colors are vibrant”

Value For Money8%

“Price is Good”

Design-Overall8%

“The designs are clear”

Gifting Purpose7%

“Great for small gift”

Ease Of Use6%

“Easy to use”

Durability4%

“durable”

Fun/Entertainment Experience4%

“Kids had fun with these”

Material Quality3%

“The material feels like standard vinyl”

What buyers complain about

Quality-Overall15%

“Lacks Quality”

Size-Overall12%

“They are a little on the small side”

Adhesion/Stickiness9%

“they don't stick as well as I expected”

Paint Quality8%

“Peeled of the paint on my wall”

Brightness/Shine/Glow8%

“Didn't expect to be super shiny”

Color8%

“While there is a variety of scenes, they all seem black and red with poor quality and poor cut, so one doesnt stand out too much from the others”

Strength8%

“Came a bit bent”

Functionality-Overall4%

“They dont work great”

Unsustainable Design2%

“The designs on these are all very dark”

Durability2%

“do not seem very durable”

Top return reasons

Size-Overall36%
Advertised Vs Actual Product21%
Adhesion/Stickiness17%
Compatibility-Overall5%
Defective Material/Parts5%
Quality-Overall2%
Water Resistance2%
Color2%
Material Quality2%
Weight Heavy2%

Common questions

Is stranger things stickers profitable to sell on Amazon United States?
The niche generates $86K/yr across 16 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -62.2%. Flapen's verdict: Skip it (33/100).
How competitive is the stranger things stickers niche?
14 brands and 17 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in stranger things stickers?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Adhesion/Stickiness. The return rate is 0.7%.
What does it cost to enter the stranger things stickers niche?
Listings span $3.64–$11.27; the average listing price is $7.52 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.