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Stickers

Pass

Stickers scores 66 out of 100, a Pass. Shoppers spend an estimated $6.8M a year here, demand is soft, at -5.7% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
66
66 / 100
Top 1% of 8,347 Electronics niches · +23 vs the category median of 43
Market size
$6.8M/yr22.0M searches / yr
90-day growth
-5.7%search demand this quarter
Competition
20%top-5 click share · 68 brands · 102 sellers

Flapen Score

Stickers against its category

The dotted line is the Electronics average. Past it, Stickers is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stickers market on Amazon at a glance

Shoppers on Amazon United States searched for Stickers 22.0M times last year and spent an estimated $6.8M. The top 5 brands take 24% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 22.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.8M a year.

Searches, last 12 months
22.0M
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
3.1%
Market size, estimated
$6.8Ma year
Peak month
August1.4× the quietest month
Top search term
stickers8.9M searches a year

02 · Price

A sale here is worth $9.95.

Listings sell for $9.95 on average, from $3.52 to $98.77. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 6,000 to 8,000 of them. At $9.95 that is $60K to $80K a year per listing.

Average price
$9.95under the $15 to $100 sweet spot
Price range
$3.52–$98.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
6,000–8,000
Revenue per listing a year
$60K–$80K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #101 within Skins & Decals. It carries 2,151 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
98%
Out of stock, average day
3.0%
Average rank
#101in Skins & Decals
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
2,151per listing
Listings tracked
91

04 · Newcomers

13 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
13Amazon's first-year sales bar
Average brand age
35 months

Products

Top Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

68 rising

Sellers

102

Top-5 brand share

24%

Top 20: 64%

Top-5 click share

20%

Top 20: 54%

Open market

72%

  • Brand 16%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stickers8.9M/yr
  • sticker book2.2M/yr
  • stickers for kids1.8M/yr
  • stickers for adults1.1M/yr
  • cute stickers1.0M/yr
  • water bottle stickers867K/yr
  • sticker778K/yr
  • funny stickers641K/yr
  • sticker books480K/yr
  • vinyl stickers476K/yr

Reviews and returns

What reviews say buyers love and hate about Stickers

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“Bad adhesive”
A buyer, on “Adhesion/Stickiness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stickers questions

Answered from the same tracked data.