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Star Lights Outdoor

Fail

Products sell for $485.50 on average, outside the sweet spot, so Star Lights Outdoor is a Fail.

Flapen Score
46
46 / 100
Top 37% of 8,347 Electronics niches · +3 vs the category median of 43
Market size
$154K/yr18K searches / yr
90-day growth
+56.5%search demand this quarter
Competition
53%top-5 click share · 17 brands · 53 sellers

Flapen Score

Star Lights Outdoor against its category

The dotted line is the Electronics average. Past it, Star Lights Outdoor is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Lights Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Star Lights Outdoor 18K times last year and spent an estimated $154K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +56.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+56.5%
Conversion, latest week
1.8%
Market size, estimated
$154Ka year
Peak month
December67.7× the quietest month
Top search term
outdoor laser projector11K searches a year

02 · Price

A sale here is worth $485.50.

Listings sell for $485.50 on average, from $23.18 to $2332.44. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $485.50 that is $0 to $49K a year per listing.

Average price
$485.50above the $15 to $100 sweet spot
Price range
$23.18–$2332.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$49K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #107 within Video Projectors. It carries 730 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#107in Video Projectors
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
730per listing
Listings tracked
18

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
30 months

Products

Top Star Lights Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

53

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

37%

  • Brand 120%
  • Brand 215%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Star Lights Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 67.7×

Reviews and returns

What reviews say buyers love and hate about Star Lights Outdoor

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Value For Money”
7%of negative reviews mention “Durability”
6.5%of orders come back
“Broke in 1 month”
A buyer, on “Durability”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Star Lights Outdoor questions

Answered from the same tracked data.